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Inspire Campaign Manager

Inspire Campaign Manager. Agenda. Marketing Creative Flow Main Objective of 7.0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update. Marketing Creative Flow. 7.0. * from Gartner. Main Objective of 7.0.

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Inspire Campaign Manager

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  1. Inspire Campaign Manager

  2. Agenda Marketing Creative Flow Main Objective of 7.0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update

  3. Marketing Creative Flow 7.0 * from Gartner

  4. Main Objective of 7.0 • Business users can target and execute campaigns without involvement of IT staff • Instant availability of relevant campaigns • Active customer info = refined corporate memory

  5. Relevancy challenge Customer Campaign Manager Database Marketing Analyst

  6. Template and Digital Assets Assets assigned to universal communication template

  7. Designer MCCM Solution ` Channel Campaign Manager Automation Survey Repository Click-Through Server 7.0

  8. Data Repository Enables single view of customer • Consolidated data from silos (CRM, ERP, Facebook) • New data from Analytics (Preference,PURL,Survey,Clicks) Structured database of marketing events • Transactional • Preference • Promotion • Social 1´000´000 records in 47 sec

  9. Connection to Enterprise Data ETL CRM Business Inteligence Campaign Manager ERP PrintNet T Data Processing Data Repository Multi-channel Production

  10. Campaign Manager Summary Integrated Data management • Effective utilization of data staff Single view of marketing activities and data • Campaign contains references to marketing message, channel and split Project management • Optimized for Campaigns

  11. Inspire Campaign Manager Version 8 Update

  12. Campaign Concept

  13. Production Progress & Response Production progress and response tracking is integrated in Campaign Manager

  14. Campaign – Response Tracking

  15. Campaign - Tracking Drill Down

  16. WYSIWYG Editor Write text content in WYSIWYG Web editor

  17. Analyses Analyses provide you with tools to visualize and understand your customer data

  18. Profiler Profiler helps you to visualize your customer preferences and buying motivators With only a few clicks, you can profile, segment and create campaigns that provide each customer with relevant information that reflects their interests

  19. Decision Tree A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences

  20. Campaign Manager 8 Summary Enhanced Campaign concept environment to visualize marketing communications and their status Production progresstracking and response tracking integrated in Campaign Manager WYSIWYG editor for content writing on Web Analyses to visualize and understand your customer data • Profiler • Decision Tree

  21. Thank you

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