Inspire campaign manager
Download
1 / 21

Inspire Campaign Manager - PowerPoint PPT Presentation


  • 69 Views
  • Uploaded on

Inspire Campaign Manager. Agenda. Marketing Creative Flow Main Objective of 7.0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update. Marketing Creative Flow. 7.0. * from Gartner. Main Objective of 7.0.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Inspire Campaign Manager' - marius


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Agenda
Agenda

Marketing Creative Flow

Main Objective of 7.0

Relevancy Challenge

Template and Digital Assets

Multi-channel Campaign Management Solution

Data Repository

Version 8 Update


Marketing creative flow
Marketing Creative Flow

7.0

* from Gartner


Main objective of 7 0
Main Objective of 7.0

  • Business users can target and execute campaigns without involvement of IT staff

  • Instant availability of relevant campaigns

  • Active customer info = refined corporate memory


Relevancy challenge
Relevancy challenge

Customer

Campaign Manager

Database Marketing Analyst


Template and digital assets
Template and Digital Assets

Assets assigned to universal communication template


Mccm solution

Designer

MCCM Solution

`

Channel

Campaign Manager

Automation

Survey

Repository

Click-Through Server

7.0


Data repository
Data Repository

Enables single view

of customer

  • Consolidated data from silos (CRM, ERP, Facebook)

  • New data from Analytics (Preference,PURL,Survey,Clicks)

    Structured database

    of marketing events

  • Transactional

  • Preference

  • Promotion

  • Social

1´000´000 records

in 47 sec


Connection to enterprise data
Connection to Enterprise Data

ETL

CRM

Business Inteligence

Campaign Manager

ERP

PrintNet T Data Processing

Data Repository

Multi-channel Production


Campaign manager summary
Campaign Manager Summary

Integrated Data management

  • Effective utilization of data staff

    Single view of marketing activities and data

  • Campaign contains references to marketing message, channel and split

    Project management

  • Optimized for Campaigns


Inspire campaign manager1

Inspire Campaign Manager

Version 8 Update



Production progress response
Production Progress & Response

Production progress and response tracking is integrated in Campaign Manager




Wysiwyg editor
WYSIWYG Editor

Write text content in WYSIWYG Web editor


Analyses
Analyses

Analyses provide you with tools to visualize and understand your customer data


Profiler
Profiler

Profiler helps you to visualize your customer preferences and buying motivators

With only a few clicks, you can profile, segment and create campaigns that provide each customer with relevant information that reflects their interests


Decision tree
Decision Tree

A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences


Campaign manager 8 summary
Campaign Manager 8 Summary

Enhanced Campaign concept environment to visualize marketing communications and their status

Production progresstracking and response tracking integrated in Campaign Manager

WYSIWYG editor for content writing on Web

Analyses to visualize and understand your customer data

  • Profiler

  • Decision Tree



ad