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The World is Flat

The World is Flat. A brief history of the globalized world in the 21 st Century. Thomas Friedman. About Thomas Friedman. The New York Times columnist, writing about economics & foreign affairs. Graduated from Brandeis University with a degree in Mediterranean studies.

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The World is Flat

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  1. The World is Flat A brief history of the globalized world in the 21st Century Thomas Friedman

  2. About Thomas Friedman • The New York Times columnist, writing about economics & foreign affairs. • Graduated from Brandeis University with a degree in Mediterranean studies. • Master's degree in modern Middle East studies from Oxford • Three-time Pulitzer Prize winner

  3. Introduction • Technological and social changes have brought about the flattening of the world: individuals and groups from all over the world can compete and cooperate with each other on a level playing field • Flattener – Factors that help remove the barriers and boundaries between economies.

  4. Flattener #1 • 11/9/89 • “When the walls came down and the windows went up” • The fall of the Berlin Wall and the collapse of communism • The struggle between capitalism and communism was over • With one system left (capitalism) all nations had to orient themselves in relation to capitalism

  5. Flattener #2 • 8/9/95 • “When Netscape went public” • The transition from a PC-based computing platform to an internet-based platform • The emergence of the “Web browser” • Ability to retrieve documents or Web pages stores on internet web sites and display them on any computer screen

  6. Flattener #3 • Work Flow Software • “Let’s do lunch: Have your application talk to my application” • Automation of business operations • All business systems in one company interoperable with all systems of another company • This could include: sales, marketing, manufacturing, billing, inventory, and other departments

  7. Flattener #4 • Open Sourcing • “Self-organizing collaborative communities” • Companies or ad hoc groups • Develop source codes • These codes are the underlying instructions that make software work • Source codes would be made available online – free • Others would improve on the original codes • Current status: thousands of people involved

  8. Flattener #5 • Outsourcing Y2K • Take a specific but limited function that a company is doing in-house in the U.S. • Have a foreign company perform that work & reintegrate the work back into the U.S. operation • Examples: research, call centers, accounts receivable • Outcomes: lower costs, utilizes foreign talent, loss of U.S. jobs • Y2K

  9. Flattener #6 • Offshoring • Take an entire U.S. factory and move it abroad • Establish a new factory overseas • Examples: auto industry, garment industry, shoe industry • Outcomes: lower costs, lower prices, lower wages • China taking the lead.

  10. Flattener #7 • Supply Chaining • “Wal-Mart symphony” • Move huge amounts of inventory into various stores • Automated tracking of inventory • Automated resupply of old items • Outcomes: lower costs, lower prices, lower wages

  11. Flattener #8 • Insourcing • U.S. companies take on multiple functions • Example: United Parcel Service • Repair Toshiba computers & Nike • Clients are often small businesses that want to eliminate storage, repair, and delivery functions • Outcome: more efficient delivery of goods and services • On any given day it carries 2% of the World’s GDP

  12. Flattener #9 • In-Forming • “The world is a stage” • Availability of all sorts of information on the internet • Person can be self-directed research • Next step… Google Maps, then what??

  13. Flattener #10 • The Steroids (Digital, Mobile, Personal, Virtual) • Digital • Digitized information shaped, manipulated, and transmitter over computers, the internet, satellites, or fiber-optic cable • Mobile • Use of wireless technologies & transmission of information from anywhere, through any device • Personal • Information accessible anywhere on the globe • Virtual • Simulated reality

  14. Flat World… are you sure?? • The Dubai Ports World takeover of P&O • Arcelor – Mittal Steel • Unocal Corporation - China National Offshore Oil Corporation • War on Terror • Where is the EU & Latin America?

  15. Thank You

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