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Neil Walker Product Manager, Television & Video. A Global Cellular Industry Perspective. Current UK Services. German Services. 15 channels online 4 live channels 11 loop channels Length between 15-60 minutes Continuous updates Highlights from main programmes

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Neil walker product manager television video

Neil Walker

Product Manager, Television & Video

A GlobalCellular IndustryPerspective



German services
German Services

  • 15 channels online

  • 4 live channels

  • 11 loop channels

    • Length between 15-60 minutes

    • Continuous updates

    • Highlights from main programmes

    • Single content not longer than 10 minutes

    • Biggest soap in Germany exclusive on Vodafone

  • Special events

    • “Making of” specials for blockbuster movies

    • 2 full-length movie releases

    • Realtime broadcast of major TV shows

  • New channels upcoming(e.g. Kids, Extreme Sports, Serials)

MobileTV Channels

  • 4 live channels

  • 10 loop channels

  • Event channels


Berlin dvb trial
Berlin DVB Trial

  • Technical Trial

  • Multiplex 59 with portable indoor coverage available used for trial

  • Two public transmitters

  • Mobile Reception on the Move

  • Market Potential of 3.05 million customers

  • June 2004 for 12 Weeks

  • Trial Devices

    • Nokia 7700

    • Philips HoTMAN2


Mobile television is not proven
Mobile Television is not Proven

High Uptake

Medium Uptake

Product Penetration

Low Uptake

Time

Qualitative Illustration


Options for delivery
Options for Delivery

3Gunicast

Improved 3G

GPRSunicast

Costs per capacity

Broadcast

Usage

Qualitative Illustration


Economies of scale
Economies of Scale

Private Networks

Shared Networks

Cost of Increased Coverage

Population Coverage

Qualitative Illustration


We live in a multi channel world
We Live in A Multi-Channel World

  • The UK Perspective

    • Sky Digital 200+ Channels

    • Freeview 30+ Channels

    • BBC Digital Services

      • Radio 6+ Channels

      • Television 7+ Channels

  • DMB Multiplex 4+ Channels

  • DVB-H Multiplex 25+ Channels

  • 3G Unlimited


Advanced services
Advanced Services

On-demand

Personalised

One:One

MobileTV streaming (today)

One : Many

Live, mass-media MobileTV

€ Voice

€ ServiceSubscriptions

€ Voting

€ Download


In summary
In Summary

  • Mobile Television is popular, but is yet to be proven as a “Killer App”

  • Linear playout is increasingly conceding viewing time to video-on-demand and premium interactive services

  • Most Vodafone mobile television services have or aspire to having 20+ channels

  • The UK has a history of shared broadcast infrastructure


Thank you
Thank You

Neil Walker

Product Manager, Television & Video

Vodafone, United Kingdom

+44 (0) 7795 636 901

[email protected]


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