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Meat Pies & Pasties

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Meat Pies & Pasties. The Marketing Plan Presented by: Anna Nassinovskaia, Beckee Waterworth, Monica Rivera, and Lissa Art . Company Description Who or What is Tiddy Oggies?. Successful family owned British meat pie business since 1869

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Presentation Transcript
slide1

Meat Pies & Pasties

The Marketing Plan

Presented by:

Anna Nassinovskaia,

Beckee Waterworth,

Monica Rivera,

and Lissa Art

slide3

Company Description

Who or What is Tiddy Oggies?

  • Successful family owned British meat pie business since 1869
  • Original founders: Nigel and Gertrude Cooke
  • Location: Plymouth, Devonshire
  • Consumers: Miners and Factory Workers
slide4

Mission Statement

“At Tiddy Oggies we take pride in meeting the highest standards of quality and freshness by taking a modern and entertaining twist from the traditional English cooking styles. We consistently offer our customers impeccable service by demonstrating warmth, graciousness, and efficiency at a fair price. While simultaneously providing educational service and rich cultural experiences, we hope to create lasting bonds within the community.”

slide5

Corporate Goals

Non-Financial Goals:

To increase employee retention rates

To expand current product goals

Financial Goals:

To increase profitability

To increase market share

slide6

Core Competencies and Sustainable

Competitive Advantage

  • Communication (facts of the day)
  • Flexibility and Adaptability (restaurants, pubs, catering)
  • Results Orientation
  • Teamwork
slide9

Situational Analysis

Industry:

Highly competitive

Rapidly expanding

24 new food carts by 2014

Company:

Gladys Cooke current owner

Came to Canada in 2008 (Toronto)

Follow original recipes

Imported drinks

Local ingredients

Meat and Vegetarian options

Competitors:

English Pubs and Restaurants

English Butcher Shops

Customers:

Tourists

British Immigrants

Ages 25-55

Income ranges from $40,000+

Vancouver and North Vancouver Residents

slide10

Marketing and Product Objectives

Objectives:

Culture-building company

Educating on British history

Easy to eat

Convenient

Target Markets:

Tourists

British Immigrants

Points of difference:

Savoury Pies

Theme/Entertainment

Facts of the day

Educational

Promotions/Expansion objectives

Fast Service, fair price

Culturally enriching Experience

Positioning:

Low cost, high quality

slide11

Product Strategy

Product Line:

Homemade British food

Pies, pasties and sausage rolls

Different sizes options

Diverse drink selection

Pie/Pastie Prices:

Small $2-$5/unit

Medium $4-$8/unit

Large $6-$8/unit

Sausage Roll Prices:

One size $2

Packaging:

Clear Packaging

Reusable & recyclable

Showcases freshness and quality

Tag includes logo, flavour of pie,

nutritional information, and facts

Branding:

Theatricality

Traditional British clothing

Take out, delivery, and catering options

slide12

Pricing Strategy

Pricing Factors:

Cost of production

Other explicit costs

Factors to consider:

Business costs

Profits

Industry standards

Skill level and experience

Business Strategy

Pricing Objectives:

Maximizing profit

Increasing sales volume

Increasing market share

Company growth and expansion

Special Adjustments:

Combo options

Stamp cards

Pick-up/delivery discounts

slide13

Distribution Strategy

Identify Channels:

Pick-up discounts

Delivery (long term)

Specific location and rationale:

Water Street and West Cordova

High traffic area

slide15

Promotional Strategy

Trans link

Car wrapping

www.getyertiddys.com

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