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Fiske: Popular Culture is made by the people, NOT produced by the cultural industries.

Fiske: Popular Culture is made by the people, NOT produced by the cultural industries. Cultural products become popular when they carry alternative or resistant readings. OBEY. “OBEY is about variety and experience, thinking about your surroundings and questioning the

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Fiske: Popular Culture is made by the people, NOT produced by the cultural industries.

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  1. Fiske: Popular Culture is made by the people, NOT produced by the cultural industries.

  2. Cultural products become popular when they carry alternative or resistant readings.

  3. OBEY.

  4. “OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. The medium is the message.”

  5. Corporations advertise, Culture Jammers subvertise. • “culture jamming is a form of dissent that produces “counter-messages” that hack into corpoation'sown method of communication to send a message at odds with the one intended.” - Naomi Klein (2000)

  6. Fiske (1989) refers to “excorporation” as the process by which groups (often marginalized), make their own culture out of the resources and commodities provided by the dominant system. • Culture jamming, like advertising, addresses us as consumers. It often seeks to influence our behaviour as consumers and prod us to consume more ethically.

  7. "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.”

  8. "Blackspotshoes experiment with grassroots capitalism. After spending many years railing against the practices of megacorporationslike Nike, we wanted to prove that running an ethical, environmentally responsible business is possible ."

  9. Until we challenge the entrenched values of capitalism – that the economy must always keep growing, that consumer wants must always be satisfied, that immediate gratification is imperative – we’re not going able to fix the gigantic psycho-financial-eco crisis of our times. The journey toward a sane sustainable future begins with a single step. It could all start with a personal challenge, such as this: make a vow to yourself to participate in Buy Nothing Day this year. This November 29th, go cold turkey on consumption for 24 hours . Buy Nothing Day is legendary for Instigating this type of personal transformation … as you suddenly remember what real living is all about

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