Designing for the Future: Building Accessible Technology for the Workplace

1. Designing for the Future: Building Accessible Technology for the Workplace September 3, 2014 2:00 – 3:30 p.m. EST www.PEATworks.org

2. Our Speakers • Session Chair: • Jim Tobias, PEAT consortium member, Owner of Inclusive Technologies and Principal of Raising the Floor and the Global Public Inclusive Infrastructure (GPII) Project • Moderator: • Richard Crespin, CEO of CollaborateUp and Senior Fellow at U.S. Chamber of Commerce • Presenters: • Dennis Amorosano, Vice President and General Manager of the Marketing Division of the Business Imaging Solutions Group at Canon USA • Katie Cunningham, Developer at Cox Media Group and author of "Accessibility Handbook: Making 508-Compliant Websites“’ • Laurie Ellington, Manager of State Government Affairs at CTIA-The Wireless Association www.PEATworks.org

3. Jim Tobias PEAT Consortium Member Owner of Inclusive Technologies Principal of Raising the Floor and the Global Public Inclusive Infrastructure (GPII) Project www.PEATworks.org

4. Logistics • Audio is also available over a phone line: • Dial: 1-646-307-1717 • Access code: 253-701-877 • Submit questions at any time during the presentation: • Type directly into the chat box on your screen • Email info@PEATworks.org • Tweet @PEATworks • Captioning is available at: http://bit.ly/1oBgE1U www.PEATworks.org

5. What is PEAT? Partnership on Employment & Accessible Technology Cooperative agreement funded by DOL’s Office of Disability Employment Policy A multi-faceted initiative to advance the employment people with disabilities through the development, adoption and promotion of accessible technology Solutions-oriented with a foundation in collaboration, dialogue and action www.peatworks.org

6. I’m hoping to hear… • Why does accessibility matter to technology providers? • Business advantages • Laws and regulations • How are technology providers organizing their accessibility work? • Technical standards • Staff training • Organizational development www.PEATworks.org

7. Katie Cunningham Developer, Cox Media Group and Author of “Accessibility Handbook: Making 508-Compliant Websites” www.PEATworks.org

8. What is accessibility? www.PEATworks.org

9. Accessibility = Usability www.PEATworks.org

10. Who does it cover? www.PEATworks.org

11. The Disability Community • Blind • Visually impaired • Hearing impaired • Physically impaired • Cognitively impaired www.PEATworks.org

12. The Disability Community • 7.9 million – visual disabilities • 10% men colorblind • 50 million - arthritis • 1 million Deaf, 36 million hearing impaired • 40 million - dyslexia www.PEATworks.org

13. How does it work? www.PEATworks.org

14. Why Do It? • Government regulation • ADA laws... • Rising tide • Baby Boomers • It will happen to you www.PEATworks.org

15. Dennis Amorosano Vice President and General Manager Marketing Division, Business Imaging Solutions Group Canon USA www.PEATworks.org

16. Corporate Philosophy Canon Kyosei: Living and Working for the Common Good All people, regardless of race, religion or culture, harmoniously living and working together into the future. • Manufacturers, like Canon, have the opportunity to provide products and services that enrich people’s lives. • Canon is committed to the development of technologies that provide ease of use for all customers irrespective of age, cultural background, or ability. • Unique opportunity in the area of Accessibility. www.PEATworks.org

17. Approach to Accessibility Canon A Long History of Innovation… • For more than 30 years, Canon has been addressing access for people with disabilities. • Striving to design products for ease of use by all users irrespective of age, cultural background or ability. • Conducting R&D to better understand how people interact with Canon products and the changing needs of our customers. • Working with community and disabilities organizations to design products that are usable by a broad audience. Canon’s first president was originally a medical doctor, and shortly after the company was founded, it developed the first indirect X-ray camera to be manufactured in Japan. In 1974, Canon set up its Audiovisual Prosthetics Division with the aim of promoting the “Optacon,” a U.S.-made electronic reader for the blind. These beginnings exemplified the company’s dedication to returning corporate profits to the community. Later, the role of this arm of the business declined with the increasing use of voice input devices and personal computers, but it was these activities that gave rise to Canon’s subsequent interest in programs that contribute to the community. In the years to come, social and cultural support activities tailored to local needs or the requirements of the time will continue to play an integral part of Canon’s business operations www.PEATworks.org

18. Approach to Accessibility How Canon Addresses... Conducting R&D to better understand how people interact with Canon products and the changing needs of our customers. Work with community and disabilities organizations to design products that are usable by a broad audience. Promote activities and opportunities that enrich people’s lives in local communities, regardless of background or ability. Canon www.PEATworks.org

19. Canon Cooperation with AT Industry Accessibility Associations and Activities • Assistive Technology Industry Assoc. (ATIA) • ATIA Leadership Forum on Accessibility • ATIA Conferences (Orlando and Chicago) • California State University at Northridge (CSUN) Center for Disability • CSUN Conference (San Diego) • American Foundation for the Blind (AFB) Accessibility Standards Development • Information Technology Industry Council (ITI) • ITI is widely recognized as the tech industry's most effective advocacy organization in Washington D.C., and in various foreign capitals around the world Voluntary Product Accessibility Template (VPAT) The Voluntary Product Accessibility Template, or VPAT, is a tool used to document a product's conformance with the accessibility standards under Section 508 of the Rehabilitation Act. The purpose of the VPAT is to assist Federal contracting officials and other buyers in making preliminary assessments regarding the availability of commercial "Electronic and Information Technology" products and services with features that support accessibility. www.PEATworks.org

20. Canon Awards and Recognition AFB Access Award • Recognized in 2007 by the American Foundation for the Blind for the development of Voice Operation Kit • Supporting the employment of people with disabilities Louis Braille Corporate Award • Associated Services for the Blind & Visually Impaired • For strong commitment to access for all, and support people who are blind or visually impaired as fully participating members of today's business environment Canon Virginia • “Gold Merit Award”: Demonstrates a commitment to providing employment to the disabled. • Nominated for the “Hampton Roads Mayor’s Award” for People with Disability. • “Disability Employment Champions Award”: Recognizes partners who have “championed” the employment of Virginians with Disabilities. www.PEATworks.org

21. Canon Canon imageRUNNER devices feature improved system access and operability for all users. Voice Operation Kit Voice Guidance Kit Remote Operator’s Software Kit Reversed Display Screen Reading and Magnification Software ADF Access Handle Control Panel Design Concave Keys, #5 Key Indicator Braille Label Kits Adjustable Displays “Slide and Tilt” Some features shown here are standard or may require optional equipment www.PEATworks.org

22. Where to find more information… Canon Where to Find More Information: Canon Inc. Universal Design Initiatives http://www.canon.com/ud/index.html Canon USA Accessibility Initiatives http://www.usa.canon.com/cusa/office/products/solutions/office_solutions/accessibility Canon USA Federal Government Sales Division http://www.usa.canon.com/cusa/office/standard_display/GMDsection508 www.PEATworks.org

23. Laurie Ellington Manager of State Government Affairs CTIA-The Wireless Association www.PEATworks.org

24. CTIA- The Wireless Association • CTIA is an international nonprofit membership organization representing all sectors of wireless communications, including: • Service providers • Manufacturers • Wireless data and internet companies • Matthew Gerst, Director, State Regulatory and External Affairs (mgerst@ctia.org) • Laurie Ellington, Manager, State Government Affairs (lellington@ctia.org) www.PEATworks.org

25. The Wireless Landscape • There are over 335 million active wireless subscriptions in the U.S. – an increase of over 24% over the last five years. We have more cell phones than people! • 40% of households have cut-the-cord; 16% are wireless-mostly. • Wireless data usage rose 70%between 2011 and 2012. • As of January 2014, 90% of American adults have a cell phone and 58% have a smartphone. • Average smartphone user checks phone 150 times per day • There are more than 5 million competing offerings of applications across dozens of app stores. Sources: Bank of America Merrill Lynch Global Wireless Matrix (Apr. 2014); CDC Wireless Substitution: Early Release of Estimates From the National Health Interview Survey (Dec. 2013);CTIA Wireless Industry Survey (2013); Pew Research Internet Project, Mobile Technology Fact Sheet, as of January 2014; Mary Meeker (KPCB) 2013 Internet Trends Report; CTIA Research and app store websites. www.PEATworks.org

26. Wireless: Breaking Down Barriers to Accessibility Source: Wireless RERC, SUNSspot - Preference for Text-based Communications and Mobile Internet (March 2011); Wireless RERC, SUNSspot – Adults with Disabilities and Cellphone Internet Use, Vol. 2013, No. 7 (October 2013). • What is wireless accessibility? • What we know: • Peoplewith disabilities share the same tendencies as the general population with regard to cellphone Internet use. • The majority of people with hearing limitations are using wireless to text, e-mail and access the Internet. • You don’t have to just rely on WiFi to fully access the data and video capabilities of your phone.  Wireless carriers offer a variety of data plans including text, email and web access that are designed for accessibility. www.PEATworks.org

27. Challenge Accepted! • FCC Accessibility & Innovation Initiative • Challenge to Industry: Educate consumers about opportunities wireless devices and services offer people with disabilities • Challenge Accepted: CTIA lead the effort to work with consumer advocates, the FCC and member companies to update and expand the wireless association's accessibility website, www.AccessWireless.Org. • CTIA Accessibility Advisory Panel • Goal: To create a “first stop” for wireless accessibility information and a helpful tool for consumers • March 2011: Based on input from an Accessibility Advisory Council, CTIA re-launched AccessWireless.Org. • 2011: CTIA receives FCC Chairman’s Award for Advancement in Accessibility for AccessWireless.Org • Today: Over 192,095 Visitors. www.PEATworks.org

29. Key Features of AccessWireless.Org • Search for Accessible Cell Phones • Mobile Manufacturer Forum’s Global Accessibility Reporting Initiative (“GARI”) • Compare Phones by Accessibility Features • Mobile Apps • Major App Storefronts • Accessible App Suggestions • HAC Videos • Learn about the HAC Rating System and HAC Wireless Handsets • Model In-Store Sales Experience • Resources for Seniors • Tips to help Senior citizens who may not recognize they have disabilities • Smartphone Tips for Seniors focused on choosing the right smartphone and service plan, mobile applications, and privacy • Resources for Industry • Tips to help Customer Service Representatives helping Customers with Disabilities www.PEATworks.org

30. Recent Trends in Wireless Source: IBM, BYOD: Bring Your Own Device: http://www.ibm.com/mobilefirst/us/en/bring-your-own-device/byod.html, Accessed on August 26, 2014. • BYOD Policies: The proliferation of devices such as tablets and smartphones, which are now used by many people in their daily lives, has led to a number of companies allowing employees to bring their own devices to work. • A studyby IBM noted that 82% of employees think smartphones play a critical role in business. • The study also shows benefits of BYOD include increased productivity, employee satisfaction, and cost savings for the company. Increased productivity comes from a user being more comfortable with their personal device; being an expert user makes navigating the device easier, increasing productivity. • BYOD implementation is an immense benefit to employees with disabilities, which they use and rely on in the workforce. www.PEATworks.org

31. Accessible Features of Wireless Devices • Built in Speech to Text and or Text to Speech • Enhanced noise reduction • Large Font choices • Additional screen color choices • Menu options other than icons • Calendar/Medical Reminders • One touch key options • 2 cameras • Magnifying • Accept additional accessible accessories (Bluetooth) • HD Voice www.PEATworks.org

32. Text-to-911 Service • Scope: Subscribers of the nationwide wireless carriers (AT&T, Sprint, T-Mobile, Verizon- 90% of wireless consumers) can send SMS text messages to 9-1-1. Subscribers must have text messaging plan to send texts to 911. • Availability: Text to 911 only available in areas where local 911 call centers have asked and are capable of receiving the messages. • Direct Access: Text to 911 provides direct access to 9-1-1 call centers for deaf, hard of hearing, and speech impaired and “silent call” situations. Timeline • December 2012: Nationwide Carriers (AT&T, Sprint, T-Mobile, Verizon Wireless) Voluntarily Commit to NENA/APCO (Covers 90% of wireless subscribers) • June 2013: Nationwide carriers make “bounce back” available to subscribers. The “bounce back” is used when Text to 9-1-1 is unavailable. • September 2013: All wireless carriers and interconnected text providers are required by the FCC to offer a “bounce back.” • May 2014: Nationwide carriers make Text to 9-1-1 services available to requesting PSAPs Only requesting PSAPs will receive text messages from nationwide carriers’ subscribers. • August 2014: FCC requires all wireless carriers and interconnected text message providers to support text-to-911 by the end of 2014. www.PEATworks.org

33. Thank you! Contact Information: Laurie Ellington, Manager, State Government Affairs CTIA-The Wireless Association 1400 16th Street, NW, Suite 600, Washington, D.C. 20036 LEllington@ctia.org 202-215-0113 www.PEATworks.org

34. QUESTIONS? www.PEATworks.org