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Network Mapping Project f or TechSoup community strategy June 25 checkpoint

Angela Yu @ wangela Marketing | Microsoft | ChangeBlogger. Network Mapping Project f or TechSoup community strategy June 25 checkpoint. Re-Focus. This project is not about creating the map Discover who is influential and what they are talking about

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Network Mapping Project f or TechSoup community strategy June 25 checkpoint

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  1. Angela Yu @wangela Marketing | Microsoft | ChangeBlogger Network Mapping Projectfor TechSoup community strategyJune 25 checkpoint Network Mapping Project overview

  2. Re-Focus • This project is not about creating the map • Discover who is influential and what they are talking about • Their current connection to TechSoup is less important...once TechSoup follows them, tweets relevant content, and prioritizes @mentions to them the relationships will build • Community Team can encourage more participation on Facebook and LinkedIn, but mapping the individuals is lower priority • Make it ACTIONABLE • Target expansion of network through new org types • Corporations • Foundations • Align on key interests • Philanthropy and CSR • Open Data / Big Data • Community-building

  3. Influential Network Growth • Corporations • Foundations • Officers and Leaders • Align on key interests • Philanthropy and CSR • Open Data / Big Data • Community-building 6/25 report shows this

  4. Influentials on Twitter: Open Data *Size is proportional to # of followers Download this image here and source spreadsheet here (requires install of NodeXL plugin for Excel)

  5. Insights • Hashtag popularity • #opendata is by far the most popular; #civicdata is 1/3 • #egov > #ogov=#gov20 • Hard to include Asia due to language searchability • Often, individuals have more followers than official program accounts, so important to @mention them directly • @NeelieKroesEU 46K vs. her job @DigitalAgendaEU 7K • @AlecJRoss 376K Innovation Advisor for @HRClinton 42K • Planning to add to this map: • Other US cities (though currently less influential than Jay Nath of SF), especially NYC and BigApps contest • Big Data topics (didn’t tackle this yet in order to keep scope manageable, filter out noise) • Open/Big Data for specific challenges like health/cancer (many hits this week due to new data being released), environment, education, etc. that are important to nonprofits

  6. Actions • All 33 @users have been added to a privateTechSoup Twitter list called “open data” https://twitter.com/#!/TechSoup/open-data • You are already following 15 • Use SocialBro to quickly follow the other 18 • Only 1 in this list is following TechSoup • Your choice whether to make the list public • 15 additional #hashtags of interest are yellow on the map • Upcoming conferences to watch and RT: • 6/27-6/29 Open Data Development Camps (#ODDC) working on #openforchangein Nairobi and Amsterdam http://openforchange.info • 7/10-7/12 #IOGDC hosted by @usdatagovand @worldbankhttp://www.data.gov/communities/conference • 6/21-6/22 (passed but still active) #DA12 Digital Agenda for Europe Assembly, in particular ICT for Social Challenges

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