Does Your Message Have the Same Old Frame? . Message Framing and Health Disparities NPHIC Annual Conference September 2007. Sponsored by the Southern Center for Communication, Health & Poverty
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DoesYour Message Have the Same Old Frame?
Message Framing and Health Disparities
NPHIC Annual Conference
Sponsored by the Southern Center for Communication, Health & Poverty
A CDC-Designated Center for Excellence in Health Communication and Marketing www.southerncenter.uga.edu
Susan D. Kirby, Dr.P.H.
‘Uncertain’ DiabetesYou can prevent losing a leg, foot, or toe by getting tested and treated for diabetes today
‘Certain’ CVDYou can add years to your life if you get tested and treated for CVD today
By connecting an issue to an existing valued high-level frame, we can reframe how people think and feel about an issue.
‘Estate tax’ is one way to frame tax debate
‘Death tax’ reframed this tax debate
Big ideas, like freedom, justice, community, success, responsibility
Issue types, like the environment or child care
Specific issues, like rainforests or earned income tax credits
Connected to others
Positive in Outlook
Andy needed the support of others, and a solid town like Mayberry to avoid abusive situations as a single parent
Families should handle their own stuff, We should stay out of it. The family bubble.
Question and Answer
Small Group Activity