opinion leadership For ETHNIC PRODUCTS. Dissertation Proposal Presented to the Graduate Faculty of the Marshall Goldsmith School of Management Alliant International University. Presented By Levi Richard. Introduction.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
opinion leadership For ETHNIC PRODUCTS
Presented to the
Graduate Faculty of the
Marshall Goldsmith School of Management
Alliant International University
Source: U.S. Bureau of Census (1998)
Source: New Strategist Publications, 2004
Ethnic Product Involvement
Ethnic Media Usage
Ethnic Product Knowledge
H4, H6, H7
Figure 1: Broad Conceptual Model