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e u r o p e. JULY 16TH, 2001. STATEMENT. Invented For Clients. Who want : Global access/ressources via their local agency Consistent and involved agency management Deep understanding of local markets Integrated communications services Faster response times. STATEMENT.

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e u r o p e

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  1. e u r o p e JULY 16TH, 2001

  2. STATEMENT Invented For Clients • Who want : • Global access/ressources via their local agency • Consistent and involved agency management • Deep understanding of local markets • Integrated communications services • Faster response times

  3. STATEMENT THE ICOM IDEA • Use what is best of the multinationals • Keep what is best about being independent ICOM independents multinationals

  4. STATEMENT PART 1 : ICOM CREDENTIALS

  5. CREDENTIALS ICOM IS • INDEPENDENT • INTERNATIONAL • INTEGRATED • INTERACTING • INTERACTIVE • INTERCONNECTED

  6. CREDENTIALS ICOM IS INDEPENDENT • Founded in 1950 as independent network • Agencies owned and operated locally • Owner respected/connected locally • Multi-local, not multi-national • Members own the network • Cooperation is high • Overhead is low

  7. CREDENTIALS ICOM IS INTERNATIONAL • Most balanced independent network • Covers 90% of world’s markets • Total billings exceed $3 billion • 64 member agencies • 2,300 employees • 41 countries

  8. CREDENTIALS ICOM regions • North America ($1.7b) Kansas City HQ • Latin America ($300m) San Juan HQ • Asia ($600m) Manilla HQ • Europe ($400m) Paris HQ • Middle East ($60m) Dubai HQ

  9. CREDENTIALS THE ICOM BOARD • The four Regional Directors • Four at-large Directors (1 from each region) • The Executive Director • The Manager of Administration

  10. CREDENTIALS ICOM COVERAGE

  11. EUROPEAN OFFICES • AUSTRIABELGIUMDENMARKFINLANDFRANCEGERMANYIRELANDITALYISRAELNETHERLANDSNORWAY • SPAINSWEDENSWITZERLANDUK • YUGOSLAVIA

  12. CREDENTIALS INTERNATIONAL CLIENTS • Served in more than three countries: • JI Case - earth moving equipment • US Potato Board - frozen foods • Metsae Tissue - paper products • Sanford - writing instruments • Mars/Elby - pasta products • Gallo - California wines • Algoflash -plant food • Toshiba - copiers • Ross Systems - software

  13. CREDENTIALS • LEAD ICOM EUROPE AGENCIES • EXPERIENCE CONSUMER Mars, Lesieur, E&J Gallo, Yoplait, Ikea B2B Case, Bayer AG, Primagaz TECHNOLOGY Motorola, Zenith Data System, Activisu, Ross Systems

  14. CREDENTIALS INTERNATIONAL STANDARDS ICOM agencies apply common international standards to move ideas and information globally: • Strategy Selection Outline • Creative Work Plan • Media Planning Models and Plans • Competitive Analysis Summary • Mutual Assistance Requests

  15. CREDENTIALS ICOM IS INTEGRATED 90% of members do more advertising • Strategic Planning • Public Relations • Direct Marketing • Sales Promotion • Event Management • Design & Identity • Interactive Development

  16. CREDENTIALS ICOM IS INTERACTING • Spring Global meeting of all members • Fall Regional meetings : • North American • Latin American • Europe/Middle East/Africa • Public Relations Professionals meeting • Interactive/Internet meeting

  17. CREDENTIALS ICOM IS INTERACTIVE • Hangar-18 is ICOM’s international interactive “network within a network” • Another integrated tool for clients • Nine Development agencies on four continents serving 56 Marketing agencies • Web site : www.h-18.com

  18. CREDENTIALS ICOM IS INTERCONNECTED www.icomagencies.com • Public side : • General network information • Agency roster with samples of work • Members Only side (protected) • Moves ideas & info instantly • Library of cases, speeches, presentations • Newsletter & Bulletin Boards • Clients list data base • Events registration

  19. PRESENTING OUR COORDINATION SYSTEM

  20. COORDINATION Our strategy with CASE CE • Global look/Global message • International Styling • International control of graphics • European positioning • European pool of advertising subjects • Draw of artwork/trans/etc from central source • Local execution and study A casestudy

  21. COORDINATION Local Production • General Products • Corporate • Vertical Markets • Specific Products • Corporate

  22. COORDINATION Our system with Case CE CASEU.S HQ AgencyGlobalCo-ordinator CASEEurope AgencyGlobalCo-ordinator COUNTRIES

  23. COORDINATION CASE Procedures Procedures • Monthly Country status report • For agency group meetings a year • Standard creative brief per main ad • Local executions - all proofs cleared through CASE Europe and Agency

  24. COORDINATION CASE CE Europe • CD Rom’s all amin product photography • All local ads circulated within network • Bi-annual competitive analysis • Pan-European Global Image + Attitude study • Annual update Agency Europe

  25. FRENCH CREATIVE

  26. FRENCH CREATIVE

  27. ENGLISH CREATIVE

  28. SPANISH CREATIVE

  29. SPANISH CREATIVE

  30. ENGLISH CREATIVE

  31. ENGLISH CREATIVE

  32. GERMAN CREATIVE

  33. GERMAN CREATIVE

  34. ITALIAN CREATIVE

  35. ITALIAN CREATIVE

  36. CASE EUROPE I N T E R A C T I V E

  37. CASE EUROPE I N T E R A C T I V E

  38. CASE EUROPE I N T E R A C T I V E

  39. CASE EUROPE I N T E R A C T I V E

  40. CASE EUROPE I N T E R A C T I V E

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