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SWOT ANALYSIS. Rozet POLITI 2009503099. Contents. What is SWOT Analysis Strengths Weaknesses Opportunities Threats Using areas Advantages Disadvantages. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. S. trengths.

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SWOT ANALYSIS

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SWOT ANALYSIS

Rozet POLITI

2009503099


Contents

  • What is SWOT Analysis

  • Strengths

  • Weaknesses

  • Opportunities

  • Threats

  • Using areas

  • Advantages

  • Disadvantages


  • SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.


S

trengths

w

eaknesses

o

pportunities

T

hreats


  • A SWOT Analysis involves:

  • the objective of the business or project

  • identifying the internal and external factors

    (that are supportive or unsuitable to achieving that objective. )


  • SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.


STRENGTHS

  • Characteristics of the business or team that give it an advantage over others in the industry.

  • Internal Factor


patents

  • Examples of such strengths:

  • strongbrandnames


good reputation among customers


WEAKNESSES

  • Characteristics that place the firm at a disadvantage relative to others.

  • Internal factor


The absence of certain strengths may be viewed as a weakness.

  • lack of patent protection

  • a weak brand name

Examples of weaknesses:


poor reputation among customers

  • highcoststructure

  • lack of accesstothebestnaturalresources


OPPORTUNITIES

  • External chances to make greater sales or profits in the environment.


Examples of opportunities include:

  • an unfulfilled customer need

  • arrival of new technologies

  • loosening of regulations

  • removal of international trade barriers


THREATS

  • External elements in the environment that could cause trouble for the business.


Changes in theexternalenvironmentalalsomaypresentthreatstothefirm. Someexamples of suchthreatsinclude:

  • shifts in consumer tastes away from the firm's products

  • emergence of substitute products


new regulations

  • increasedtradebarriers


A SWOT analysis can be used for:

  • workshop sessions

  • brainstormmeetings

  • problem solving

  • planning

  • strategicplanning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, OperationsFinance))

  • productevaluation

  • competitorevaluation

  • personaldevelopmentplanning

  • decisionmaking


Advantages:

  • We can understand easily the strength and the opportunities of the organisation.


It helps the development of the strategic thinking.

  • Itprovides a team-focuson strengthsandcreatesopportunities.


  • It can help the organisation prevent future business threats and minimize their impact.

  • It can help the organizationcreate business opportunities and benefit from them fully.


Disadvantages:

  • For the efficiency this process must be done regularly.

  • For a best comment we need different people who have interesting perspective.


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