Novia investigations a plan for successful market competitiveness
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Novia Investigations: A Plan for Successful Market Competitiveness. April 27, 2010. Description of the Problem. SWOT ANALYSIS. Strengths Experience Knowledge Accreditations Leadership. Weaknesses Business Plan Presence Marketing Competitive advantage.

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Novia Investigations: A Plan for Successful Market Competitiveness

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Novia investigations a plan for successful market competitiveness

Novia Investigations: A Plan for Successful Market Competitiveness

April 27, 2010


Swot analysis

Description of the Problem

SWOTANALYSIS

Strengths

Experience

Knowledge

Accreditations

Leadership

Weaknesses

Business Plan

Presence

Marketing

Competitive advantage

Issues associated with the startup of Novia Investigations were studied and determined through the creation of a SWOT Analysis.

Opportunities

Niche target market

Business development

Networking

Threats

Competitors

Market Demand

Economy


Description of the interventions

Description of the Interventions

Three interventions were proposed and implemented to aid in start-up problem solving.

  • Craft a functional business plan/mission statement that will serve as a roadmap to guide all future business relationships.

  • Create effective branding that will increase presence and outreach in the legal community and build relationships.

  • Construct a clear marketing strategy and begin a vigorous marketing campaign that will provide desired exposure.


Novia investigations a plan for successful market competitiveness

Thesis Objectives

Objective One: Within eight months of the creation of the business

plan, the understanding of the goals and mission of Novia

Investigations will improve significantly for employees and

management.

Objective Two: Within six months of implementation, presence and

outreach in the legal community will increase significantly through

the creation and use of branding and other marketing tools utilized

by Novia Investigations.

Objective 3: Achieved through various identified marketing methods,

the management of Novia Investigations will receive initial contact

communications from three potential clients within six months of

implementation.


Mission statement

Mission Statement

“Novia Investigations exists to provide superior performance to its clients in the area of investigative services and criminal consulting. We strive to achieve results that meet or exceed our clients’ expectations and industry standards at a reasonable cost.”

Three guiding principles:

Professionalism

Trustworthiness

Accountability


Novia investigations a plan for successful market competitiveness

Brand Development


Recommendations

Recommendations

Craft a functional business plan that will serve as a roadmap to guide all future business relationships.

  • Fine-tune business plan

  • Evaluate mission plan

  • Distribution

    Create effective branding that will increase presence and outreach in the legal community and build relationships.

    Continue branding efforts

    Increase networking campaign

    Construct a clear marketing strategy and begin a vigorous marketing campaign that will provide desired exposure.

  • Hone on-line presence

  • Continue announcement mailings

    Identify a niche market in the legal community through target marketing that will increase revenue.

  • Professional organizations

  • Speaking engagements

  • Social networking


Future research

Future Research

As Novia Investigations continues to grow, it would benefit from retaining professional services to increase exposure.

  • On-line marketing company

    • Campaign management

    • Online marketing processes

    • Proper utilization of website

  • Executive coaching

    • Work style

    • Personality traits

    • Environment


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