Novia Investigations: A Plan for Successful Market Competitiveness. April 27, 2010. Description of the Problem. SWOT ANALYSIS. Strengths Experience Knowledge Accreditations Leadership. Weaknesses Business Plan Presence Marketing Competitive advantage.
April 27, 2010
Issues associated with the startup of Novia Investigations were studied and determined through the creation of a SWOT Analysis.
Niche target market
Three interventions were proposed and implemented to aid in start-up problem solving.
Objective One: Within eight months of the creation of the business
plan, the understanding of the goals and mission of Novia
Investigations will improve significantly for employees and
Objective Two: Within six months of implementation, presence and
outreach in the legal community will increase significantly through
the creation and use of branding and other marketing tools utilized
by Novia Investigations.
Objective 3: Achieved through various identified marketing methods,
the management of Novia Investigations will receive initial contact
communications from three potential clients within six months of
“Novia Investigations exists to provide superior performance to its clients in the area of investigative services and criminal consulting. We strive to achieve results that meet or exceed our clients’ expectations and industry standards at a reasonable cost.”
Three guiding principles:
Craft a functional business plan that will serve as a roadmap to guide all future business relationships.
Create effective branding that will increase presence and outreach in the legal community and build relationships.
Continue branding efforts
Increase networking campaign
Construct a clear marketing strategy and begin a vigorous marketing campaign that will provide desired exposure.
Identify a niche market in the legal community through target marketing that will increase revenue.
As Novia Investigations continues to grow, it would benefit from retaining professional services to increase exposure.