How to grow cdn with n ew p roducts
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How to Grow CDN with N ew P roducts. Camilla Wieslander MD Skanska CDN, Malmö. Skanska Stretch Team Assignment May 1 3 , 2013 Jarosław Marszałek Milena B öhm Nicola Astafanous Mårten Furubom Carolyn Desmond. G row with new producs. OFFICE. OFFICE. LOGISTICS. OCW.

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How to Grow CDN with N ew P roducts

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How to Grow CDN with New Products

CamillaWieslander MD Skanska CDN, Malmö

Skanska Stretch Team Assignment

May 13, 2013

Jarosław Marszałek

Milena Böhm

Nicola Astafanous

Mårten Furubom

Carolyn Desmond


Grow with new producs

OFFICE

OFFICE

LOGISTICS

OCW

DATA CENTERR

RETAIL


Process and approach


Trend 1: Growht of small to medium enterprises (SMEs)

47%

30%

23 %

8%


PRODUCT 1:FLEXIBLE SERVICED OFFICES


TREND 2: AGING POPULATION

Nordic population of65+

25%

in 2040

50%

15%

17%

today

15%

in 1980


PRODUCT 2: SENIOR HOUSING


TREND 3: REMOTE IT DEPENDENCY

200 billionemailssenteveryday

90% of the world’s data was created in

the last two years

Data center investmentactivity has grown by 22% in 2012


PRODUCT 3:DATA CENTERS


CDN Products

OFFICE

OFFICE

LOGISTICS

SENIOR HOUSING

FSO

OCW

DATA CENTER

RETAIL


Value Proposition

FSO

Senior Housing

Data Centers

  • Finnish rental rates for master lease

  • 100 % Higher rent for FSO subleases

  • 75% Occupancy

  • 5 % Higher cost and OPEX

  • 10 % Higher rental rates

  • 75% Occupancy

  • 120 M SEK investment

  • 100 % Prelease

  • 9 % Yield

31 %

19%

33 %


Alignment to our fundamentals

FSO

Senior Housing

Data Centers

Profitablegrowth

Senior Housing


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