Commercial Human Spaceflight & Crisis Preparation

1. “In light of the inherently high-risk nature of space travel and tourism activity, sooner or later crises are inevitable.” D.C. Gibson

2. Commercial Human Spaceflight & Crisis Preparation Cassie L. Kloberdanz B.S. Mechanical Engineering, University of Iowa M.A. Print & Broadcast Journalism, University of Colorado

3. Exxon ValdezMarch 24, 1989 The Study of Prior Crises

4. Exxon ValdezMarch 24, 1989

5. Why is crisis preparation important? Industry Regulation Political Notice Media Attention Public Opinion

6. Why is crisis preparation important? "The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling people what to think about…" • Immediate Media Sources • Internet • 24-hour news channels • The public is fed news as it happens • America’s disproportional angst regarding space exploration

7. Primary Stakeholders • Pertinent Government Agencies • The Hill- Receives messages • FAA’s Office of Commercial Space Transportation’s (AST) - protection of the uninvolved public • NTSB - prevent accidents, reduce injuries and save lives within the transportation industry through • Victims and Victims’ Families • The Media • Public

8. The Court of Public Opinion • Inform & Educate • Before • During • After • The company must be active in making sure the media has the needed information • Media = Journalists • Cannot control or manipulate public opinion • But can influence it

9. Products • “Getting Started” Binder • Step through the creation of your own plan • While keeping in mind the industry as a whole • Needs of major stakeholders • Including the media, pertinent government agencies and victims’ families • Day-of-Crisis Book • Customizable flip-book-style script to guide actions during the first 24 hours after an accident • Research Paper • Available upon request

10. Binder • Working with Media • Handling Crisis- Strategy for Top Leadership • The Mind of a Journalist • Media Training • Crisis Communications • What to Expect from Your Crisis Communications Team • Media Lists • Messaging • The Role of the U.S. Government • The FAA & NTSB • The Hill • Assisting Victims’ Families • The Importance of Crisis Simulation • Understanding & Using Your Day-Of-Crisis Book

11. Products • “Getting Started” Binder • Step through the creation of your own plan • While keeping in mind the industry as a whole • Needs of major stakeholders • Including the media, pertinent government agencies and victims’ families • Day-of-Crisis Book • Customizable flip-book-style script to guide actions during the first 24 hours after an accident • Research Paper • Available upon request

12. Crisis Guide

13. Products • “Getting Started” Binder • Step through the creation of your own plan • While keeping in mind the industry as a whole • Needs of major stakeholders • Including the media, pertinent government agencies and victims’ families • Day-of-Crisis Book • Customizable flip-book-style script to guide actions during the first 24 hours after an accident • Research Paper • Available upon request

14. Contact Information Cassie L. Kloberdanz cassie.l.kloberdanz@gmail.com 515.988.0433