Schwartz Business Society Clothing Sale. On Sale in the Schwartz Lobby until January 22 nd New items and styles this year. Sweatpants - Crew Necks - T-Shirts - Mittens. Check out The Daily Schwartz on Facebook to view the items and get a chance to win a crew neck sweatshirt! .
Schwartz Business SocietyClothing Sale
On Sale in the Schwartz Lobby until January 22nd
Sweatpants - Crew Necks - T-Shirts - Mittens
Check out The Daily Schwartz on Facebook to view the items and get a chance to win a crew neck sweatshirt!
A strong brand can generate many benefits including:
From introduction to post-purchase behaviour
Questions for Discussion:
Brand Equity – The value that stakeholders assign to a brand over and above the value of an equal but unbranded product
create product icons
to develop an identity for their products, and increase brand equity.
Why is the
Mr. Clean icon
an effective representative
for its product?
Flanker Brands Sold by Procter & Gamble
Head & Shoulders
Forms of Co-Branding
Changes in Private Brands
1. Quality improvement.
2. Lower prices.
3. Higher store loyalty.
4. Lower loyalty for manufacturer brands.
5. Increase in advertising of private brands.
6. Increase in quality of private brand in-store displays.
Strategies Used to Combat Private Labels (National Brands)