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PARLIAMENTARY COMMITTEE CAPE TOWN 16 AUGUST 2005. Presentation By Mr Danny Jordaan CHIEF EXECUTIVE OFFICER FIFA WORLD CUP 2010 tm LOC. The planning and set-up of 2010 FIFA World Cup TM is currently in a compliance phase. The operational phase will begin after 2006 FIFA World Cup TM. Today.

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Presentation Transcript
slide2

Presentation By Mr Danny Jordaan

CHIEF EXECUTIVE OFFICER FIFA WORLD CUP 2010tm LOC

slide3

The planning and set-up of 2010 FIFA World CupTM is currently in a compliance phase. The operational phase will begin after 2006 FIFA World CupTM

Today

2006 - 2007

2008 - 2009

2010

2005 - 2006

2009

Contracts,

Projects and

Resources

Strategic

Planning

Concept of

Operations

Operating

Plans

Test and

Refine

Operational

Readiness

& Operations

Debrief

- 2010

  • Dissolution
  • Debrief
  • Provide knowledge and experience for 2014
  • OAA requirements, deliverables
  • Government Guarantees
  • Budget
  • Human Resources Requirements
  • Understanding what is required for the project
  • Vision
  • Mission Statement
  • Goals and objectives
  • Venue Requirement & Strategy
  • Key principles
  • Key activities
  • Scope definition
  • Levels of service
  • Roles and responsibilities
  • Delivery method concepts
  • Resources reconfirmation
  • Detailed budget
  • Detailed milestones
  • Risks
  • Policy and procedures
  • Timings
  • Procurement
  • Staffing
  • Model venue
  • Detail, detail, detail…based on previous stages
  • Test Event plan must be the yardstick of standard delivery
  • Test Event delivery
  • Contingency Planning
  • Lessons learnt from Test Event plan with 8 months for improvement leading up to 2010 FIFA World CupTM
  • Identify the divisions which will be tested in advance, whether it is full test or not – this exercise in itself must be planned for, failing which the entire purpose shall be defeated
  • Staff training
  • Simulations and testing
  • Refine Plans
  • Rehearse
  • Move-in and set-up operations

Key Activities

Compliance Phase

Operational Phase

Debrief Phase

slide4

SOUTH AFRICA: A LAND OF INFINITE POSSIBILITIES

  • Where else can you
    • feel nature’s beauty
    • experience first-world technology
    • face a fiery passion for sport, and
    • live the world’s only political miracle
slide5

2010 FIFA WORLD CUPtm

The foundation of this Bid lies in our resolve

to ensure that the 21st century unfolds as a century of growth

and development in Africa.

The new Partnership for Africa’s Development (NEPAD)

was launched to open new space for the economic progress

of the continent. There remains work to be done, but the

Successful hosting of the FIFA World Cup in Africa will provide

a powerful irresistible momentum to this resolute African Renaissance.

Extract from President Mbeki’s letter to Mr Blatter

slide6

THE EVENT

32 Teams

64 Matches

28 – 43 Days

200 Viewing Hours

40 billion TV Audience

2.78 million tickets

13 Stadia proposed

slide7
OPPORTUNITIES: Mega-Sporting Event Commercial Opportunities Comprise of Primary and Secondary Revenue Streams

SOUTH AFRICA

2010

Mega-Sporting Events

Primary Revenue Streams

BROADCASTING

SPONSORSHIP

Traditional Revenue Streams

TICKETING

CORPORATE HOSPITALITY

LICENSING

Secondary Revenue Streams

OTHER INCOME

TRAVEL AND TOURS

NEW MEDIA

Non- Traditional Revenue Streams

Significant commercial growth opportunities exist for Mega-Sporting Events by optimising Traditional Revenues and exploring Non-Traditional Revenue streams

international trends mega international events
International Trends – Mega International Events

EXPECTED REVENUE DISTRIBUTION IN SPORT(ILLUSTRATIVE)

New Media (New Media Multimedia Rights, Infotainment etc)

Others

Licensing

Others

Licensing

Gate Revenues

Gate

Revenues

Sponsor-ships

Sponsorships

Broadcasting Rights

Broadcasting

Rights

2000

2010

As there are a multitude of platforms for revenue growth, specific platforms and their related benefits should be in line with the Mega-Event strategy

Source: A.T.Kearney analysis

slide9

Broadcasting Rights of $1.1b remained the most lucrative revenue streamfor the FIFA World CupTMwhile the Local Marketing Programme generated ticketing income of ~ $475m in 2002

Local Sponsorship

5%

($80m)

Other(3)

9%

($149m)

Marketing(2)

20%

$340m

$581m

$26m(4)

$475m

Broadcasting Rights

69%

($1,100m)

$80m

Local

Sponsorship

Tickets

Licensing

Total Local

Marketing

Revenue

Source: A.T. Kearney analysis

Source: FIFA 8 April 2003 Media Conference, A.T. Kearney analysis

Notes: (1) Converted from CHF using 30 June 2002 conversion date: 1 CHF=0.675 USD.

(2) Represents Official Partners’ sponsorship revenue and excludes CHF 336m (USD 227m) which was securitised and allocated to period 2003-2006.

(3) Includes licensing, adidas brand, levies.

(4) FIFA Marketing, A.T. Kearney Analysis, CPLG

slide12

TICKETS AND SPONSORS

  • FIFA controls ticket sales and tour packages through “Match”
  • -1/3 tickets international (including Africa)
  • -1/3 tickets to FIFA family and commercial partners
  • -1/3 tickets host country
  • -In total 2,78 million tickets will be sold
  • Hospitality, reserved & unreserved tickets, Africa Ticket proposed
  • Confirmed financial support and commitment from multinational corporations
slide13

SA FOOTBALL BRAND DOMINANCE 2004 - Markinor

%

Top Sports Brands in SA 2004

slide15

SA SPORT SPECTATORS

7.4%

9.9%

54.2%

13 682 000

slide16
COST ( R BILLION) BENEFIT

STADIA 2.5 FIFA 3.1 TO LOC

TRANSPORT TAX 9.8

BROADCASTING TOURISM 5.7

ICT FOOTBALL STADIA

SECURITY PROFIT GUARANTEE

slide17

BUDGET

  • The inspection report reveals the following budgetary implications for SA:
    • Expenditure – Infrastructure: USD 112,000,000
  • Operations: USD 364,054,993
    • Total expenditure: USD 476,054,993
    • Income – ticket sales: USD 467,459,448
  • Local sponsors:USD 73,726,103
    • Total income for SA: USD 541,185,551
slide18

IMPACT

  • 350,000 visitors projected
  • 2,78 million tickets to be sold (18,500 visitors Cricket World Cup)
  • 40 billion viewers in 204 countries
  • Sectors of 2010 tourists
    • FIFA Exec, Congress Del., Staff (1,200)*VIP Guests
    • Commercial partners/b’casters *Foreign govts/officials
    • Participating teams (32 nations) *Media
    • Officials *
    • Spectators/Fans (350,000) *
slide19

ECONOMIC IMPACT

  • Direct expenditure of R12,7 billion
  • R21,3 billion contribution to GDP
  • Will generate 129,000 jobs
  • Additional R5.7 billion to be paid in Government taxes
  • Spectator spend: R9,8 billion
slide22

CHALLENGES: TOURISM

      • 2,78 million tickets to be sold
      • 40 billion viewers in 204 countries
      • Sectors of 2010 visitors (2002 Korea-Japan):
        • FIFA Exec, Congress Del., Staff, VIP Guests 3,000
        • Commercial affiliates & other rights holders 25,000
        • Foreign governments & officials 1,000
        • Participating teams (32 nations) 3,000
        • Media 15,000
        • Spectators/Fans 200,000
          • TOTAL (2002): 247,000
          • EXPECTED IN 2010: 350,000
slide23

THE EVENT: FANS’ EXPECTED SPEND

  • Licensed merchandise
  • Transport
  • Meals
  • Accommodation
  • Entertainment
  • TOTAL EXPECTED SPECTATOR SPEND
  • R9.8 BILLION
the cities

The Cities

Johannesburg

Pretoria

Durban

Bloemfontein

Cape Town

Port Elizabeth

Polokwane

Rustenburg

Kimberly

Nelspruit

Orkney

slide25
Technical and Socio-economic positioning, with cost of developing stadia and potential proposed matches

R1,526m

slide26
MATCH ALLOCATION

Number of World Cup matches 64

Number of Venues (WC) 10

Number of Friendly matches 64

Training Venues ( 4 x 10) 40

slide27
STADIA ALLOCATION

RUGBY FOOTBALL

KINGS PARK Soccer City

Ellis Park

Royal Bafokeng

Nelson Mandela

Polokwane

Nelspruit

Newlands Athlone

Kimberley

Free State

slide28
TRAINING VENUES

Rugby/ Cricket Football

Wanderers Orlando

Rand

Marks Park

Makhulong

George Thabe

Super Stadium (Atteridgeville)

HM Pitje (Mamelodi)

Caledonian

slide29
TRAINING VENUES (CONT)

Rustenburg Mafikeng

Olympia

Ethekwini Umlazi

Princess Magogo

Kings Park (Soccer)

Univ KZN

slide30
TRAINING VENUES (CONT)

St George\'s Oval

Telkom Adcock

Wolfson

Cape Town Vygies Kraal

Langa

Green Point

Kimberley, Polokwane,Nelspruit and Orkney to be visited 10-14 October 2005

slide31

VENUE

Soccer City

  • NET CAPACITY

94,700

[PMG note: Stadium picture not include]

slide32

VENUE

Ellis Park

  • NET CAPACITY

60,000

[PMG note: Stadium picture not include]

slide33

VENUE

Rainbow Junction

  • NET CAPACITY

41,000

[PMG note: Stadium picture not include]

slide34

VENUE

Loftus

  • NET CAPACITY

45,093

[PMG note: Stadium picture not include]

slide35

VENUE

Peter Mokaba

  • NET CAPACITY

40,080

[PMG note: Stadium picture not include]

slide36

VENUE

Oppenheimer Stadium

  • NET CAPACITY

40,000

[PMG note: Stadium picture not include]

slide37

VENUE

Kimberly Stadium

  • NET CAPACITY

40,010

[PMG note: Stadium picture not include]

slide38

VENUE

Kings Park

  • NET CAPACITY

60,010

[PMG note: Stadium picture not include]

slide39

VENUE

Port Elizabeth Stadium

  • NET CAPACITY

49,500

[PMG note: Stadium picture not include]

slide40

VENUE

Mbombela Stadium

  • NET CAPACITY

40,000

[PMG note: Stadium picture not include]

slide41

VENUE

Newlands

  • NET CAPACITY

40,020

[PMG note: Stadium picture not include]

slide42
VENUE

Royal Bafokeng

Sports Palace

NET CAPACITY

40,010

[PMG note: Stadium picture not include]

slide43

CHALLENGES

      • Accommodation
      • Transportation
      • Security
      • Hospitality
      • Information Technology
      • Broadcasting
      • Telecommunication
slide44

BENEFITS (TANGIBLE)

      • Sport itself and global competitiveness
  • **360 Billion US Dollars
  • **Our objective: Secure a greater share of the global football economy
      • Economic considerations for SA
  • **R16,9 billion direct investment; At least 122, 800 jobs
  • **+ 350 000 visitors
      • Human resources and capacity-building
  • **Demands highly skilled organisers, professional individuals and world-class technology
      • Taxes R5,6 Billion
slide45

BENEFITS (INTANGIBLE)

      • National unity
      • Pride
      • Promotion of country
      • Infrastructure attracts tourists / investors
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