Parliamentary committee cape town 16 august 2005
Download
1 / 46

PARLIAMENTARY COMMITTEE CAPE TOWN 16 AUGUST 2005 - PowerPoint PPT Presentation


  • 102 Views
  • Uploaded on

PARLIAMENTARY COMMITTEE CAPE TOWN 16 AUGUST 2005. Presentation By Mr Danny Jordaan CHIEF EXECUTIVE OFFICER FIFA WORLD CUP 2010 tm LOC. The planning and set-up of 2010 FIFA World Cup TM is currently in a compliance phase. The operational phase will begin after 2006 FIFA World Cup TM. Today.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'PARLIAMENTARY COMMITTEE CAPE TOWN 16 AUGUST 2005' - maren


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Parliamentary committee cape town 16 august 2005

PARLIAMENTARY COMMITTEECAPE TOWN16 AUGUST 2005


Presentation By Mr Danny Jordaan

CHIEF EXECUTIVE OFFICER FIFA WORLD CUP 2010tm LOC


The planning and set-up of 2010 FIFA World CupTM is currently in a compliance phase. The operational phase will begin after 2006 FIFA World CupTM

Today

2006 - 2007

2008 - 2009

2010

2005 - 2006

2009

Contracts,

Projects and

Resources

Strategic

Planning

Concept of

Operations

Operating

Plans

Test and

Refine

Operational

Readiness

& Operations

Debrief

- 2010

  • Dissolution

  • Debrief

  • Provide knowledge and experience for 2014

  • OAA requirements, deliverables

  • Government Guarantees

  • Budget

  • Human Resources Requirements

  • Understanding what is required for the project

  • Vision

  • Mission Statement

  • Goals and objectives

  • Venue Requirement & Strategy

  • Key principles

  • Key activities

  • Scope definition

  • Levels of service

  • Roles and responsibilities

  • Delivery method concepts

  • Resources reconfirmation

  • Detailed budget

  • Detailed milestones

  • Risks

  • Policy and procedures

  • Timings

  • Procurement

  • Staffing

  • Model venue

  • Detail, detail, detail…based on previous stages

  • Test Event plan must be the yardstick of standard delivery

  • Test Event delivery

  • Contingency Planning

  • Lessons learnt from Test Event plan with 8 months for improvement leading up to 2010 FIFA World CupTM

  • Identify the divisions which will be tested in advance, whether it is full test or not – this exercise in itself must be planned for, failing which the entire purpose shall be defeated

  • Staff training

  • Simulations and testing

  • Refine Plans

  • Rehearse

  • Move-in and set-up operations

Key Activities

Compliance Phase

Operational Phase

Debrief Phase


SOUTH AFRICA: A LAND OF INFINITE POSSIBILITIES

  • Where else can you

    • feel nature’s beauty

    • experience first-world technology

    • face a fiery passion for sport, and

    • live the world’s only political miracle


2010 FIFA WORLD CUPtm

The foundation of this Bid lies in our resolve

to ensure that the 21st century unfolds as a century of growth

and development in Africa.

The new Partnership for Africa’s Development (NEPAD)

was launched to open new space for the economic progress

of the continent. There remains work to be done, but the

Successful hosting of the FIFA World Cup in Africa will provide

a powerful irresistible momentum to this resolute African Renaissance.

Extract from President Mbeki’s letter to Mr Blatter


THE EVENT

32 Teams

64 Matches

28 – 43 Days

200 Viewing Hours

40 billion TV Audience

2.78 million tickets

13 Stadia proposed


OPPORTUNITIES: Mega-Sporting Event Commercial Opportunities Comprise of Primary and Secondary Revenue Streams

SOUTH AFRICA

2010

Mega-Sporting Events

Primary Revenue Streams

BROADCASTING

SPONSORSHIP

Traditional Revenue Streams

TICKETING

CORPORATE HOSPITALITY

LICENSING

Secondary Revenue Streams

OTHER INCOME

TRAVEL AND TOURS

NEW MEDIA

Non- Traditional Revenue Streams

Significant commercial growth opportunities exist for Mega-Sporting Events by optimising Traditional Revenues and exploring Non-Traditional Revenue streams


International trends mega international events
International Trends – Mega International Events

EXPECTED REVENUE DISTRIBUTION IN SPORT(ILLUSTRATIVE)

New Media (New Media Multimedia Rights, Infotainment etc)

Others

Licensing

Others

Licensing

Gate Revenues

Gate

Revenues

Sponsor-ships

Sponsorships

Broadcasting Rights

Broadcasting

Rights

2000

2010

As there are a multitude of platforms for revenue growth, specific platforms and their related benefits should be in line with the Mega-Event strategy

Source: A.T.Kearney analysis


Broadcasting Rights of $1.1b remained the most lucrative revenue streamfor the FIFA World CupTMwhile the Local Marketing Programme generated ticketing income of ~ $475m in 2002

Local Sponsorship

5%

($80m)

Other(3)

9%

($149m)

Marketing(2)

20%

$340m

$581m

$26m(4)

$475m

Broadcasting Rights

69%

($1,100m)

$80m

Local

Sponsorship

Tickets

Licensing

Total Local

Marketing

Revenue

Source: A.T. Kearney analysis

Source: FIFA 8 April 2003 Media Conference, A.T. Kearney analysis

Notes: (1) Converted from CHF using 30 June 2002 conversion date: 1 CHF=0.675 USD.

(2) Represents Official Partners’ sponsorship revenue and excludes CHF 336m (USD 227m) which was securitised and allocated to period 2003-2006.

(3) Includes licensing, adidas brand, levies.

(4) FIFA Marketing, A.T. Kearney Analysis, CPLG


COMPARATIVE INVESTMENT revenue stream(Amount in ZAR billion)



  • TICKETS AND SPONSORS revenue stream

  • FIFA controls ticket sales and tour packages through “Match”

  • -1/3 tickets international (including Africa)

  • -1/3 tickets to FIFA family and commercial partners

  • -1/3 tickets host country

  • -In total 2,78 million tickets will be sold

  • Hospitality, reserved & unreserved tickets, Africa Ticket proposed

  • Confirmed financial support and commitment from multinational corporations


SA FOOTBALL BRAND DOMINANCE 2004 - revenue streamMarkinor

%

Top Sports Brands in SA 2004


SA FOOTBALL REVENUE LAGS BEHIND revenue stream

ZARmillions


SA SPORT SPECTATORS revenue stream

7.4%

9.9%

54.2%

13 682 000


COST ( R BILLION) BENEFIT revenue stream

STADIA 2.5 FIFA 3.1 TO LOC

TRANSPORT TAX 9.8

BROADCASTING TOURISM 5.7

ICT FOOTBALL STADIA

SECURITY PROFIT GUARANTEE


  • BUDGET revenue stream

  • The inspection report reveals the following budgetary implications for SA:

    • Expenditure – Infrastructure: USD 112,000,000

  • Operations: USD 364,054,993

    • Total expenditure: USD 476,054,993

    • Income – ticket sales: USD 467,459,448

  • Local sponsors:USD 73,726,103

    • Total income for SA: USD 541,185,551


  • IMPACT revenue stream

  • 350,000 visitors projected

  • 2,78 million tickets to be sold (18,500 visitors Cricket World Cup)

  • 40 billion viewers in 204 countries

  • Sectors of 2010 tourists

    • FIFA Exec, Congress Del., Staff (1,200)*VIP Guests

    • Commercial partners/b’casters *Foreign govts/officials

    • Participating teams (32 nations) *Media

    • Officials *

    • Spectators/Fans (350,000) *


  • ECONOMIC IMPACT revenue stream

  • Direct expenditure of R12,7 billion

  • R21,3 billion contribution to GDP

  • Will generate 129,000 jobs

  • Additional R5.7 billion to be paid in Government taxes

  • Spectator spend: R9,8 billion


THE EVENT: revenue streamMAJOR MARKETS


  • CHALLENGES: revenue streamTOURISM

    • 2,78 million tickets to be sold

    • 40 billion viewers in 204 countries

    • Sectors of 2010 visitors (2002 Korea-Japan):

      • FIFA Exec, Congress Del., Staff, VIP Guests 3,000

      • Commercial affiliates & other rights holders 25,000

      • Foreign governments & officials 1,000

      • Participating teams (32 nations) 3,000

      • Media 15,000

      • Spectators/Fans 200,000

        • TOTAL (2002): 247,000

        • EXPECTED IN 2010: 350,000


  • THE EVENT: revenue streamFANS’ EXPECTED SPEND

  • Licensed merchandise

  • Transport

  • Meals

  • Accommodation

  • Entertainment

  • TOTAL EXPECTED SPECTATOR SPEND

  • R9.8 BILLION


The cities

The Cities revenue stream

Johannesburg

Pretoria

Durban

Bloemfontein

Cape Town

Port Elizabeth

Polokwane

Rustenburg

Kimberly

Nelspruit

Orkney


Technical and Socio-economic positioning, with cost of developing stadia and potential proposed matches

R1,526m


MATCH ALLOCATION developing stadia and potential proposed matches

Number of World Cup matches 64

Number of Venues (WC) 10

Number of Friendly matches 64

Training Venues ( 4 x 10) 40


STADIA ALLOCATION developing stadia and potential proposed matches

RUGBY FOOTBALL

KINGS PARK Soccer City

Ellis Park

Royal Bafokeng

Nelson Mandela

Polokwane

Nelspruit

Newlands Athlone

Kimberley

Free State


TRAINING VENUES developing stadia and potential proposed matches

Rugby/ Cricket Football

Wanderers Orlando

Rand

Marks Park

Makhulong

George Thabe

Super Stadium (Atteridgeville)

HM Pitje (Mamelodi)

Caledonian


TRAINING VENUES (CONT) developing stadia and potential proposed matches

Rustenburg Mafikeng

Olympia

Ethekwini Umlazi

Princess Magogo

Kings Park (Soccer)

Univ KZN


TRAINING VENUES (CONT) developing stadia and potential proposed matches

St George's Oval

Telkom Adcock

Wolfson

Cape Town Vygies Kraal

Langa

Green Point

Kimberley, Polokwane,Nelspruit and Orkney to be visited 10-14 October 2005


  • VENUE developing stadia and potential proposed matches

    Soccer City

  • NET CAPACITY

    94,700

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Ellis Park

  • NET CAPACITY

    60,000

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Rainbow Junction

  • NET CAPACITY

    41,000

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Loftus

  • NET CAPACITY

    45,093

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Peter Mokaba

  • NET CAPACITY

    40,080

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Oppenheimer Stadium

  • NET CAPACITY

    40,000

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Kimberly Stadium

  • NET CAPACITY

    40,010

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Kings Park

  • NET CAPACITY

    60,010

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Port Elizabeth Stadium

  • NET CAPACITY

    49,500

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Mbombela Stadium

  • NET CAPACITY

    40,000

    [PMG note: Stadium picture not include]


  • VENUE developing stadia and potential proposed matches

    Newlands

  • NET CAPACITY

    40,020

    [PMG note: Stadium picture not include]


VENUE developing stadia and potential proposed matches

Royal Bafokeng

Sports Palace

NET CAPACITY

40,010

[PMG note: Stadium picture not include]


  • CHALLENGES developing stadia and potential proposed matches

    • Accommodation

    • Transportation

    • Security

    • Hospitality

    • Information Technology

    • Broadcasting

    • Telecommunication


  • BENEFITS developing stadia and potential proposed matches(TANGIBLE)

    • Sport itself and global competitiveness

  • **360 Billion US Dollars

  • **Our objective: Secure a greater share of the global football economy

    • Economic considerations for SA

  • **R16,9 billion direct investment; At least 122, 800 jobs

  • **+ 350 000 visitors

    • Human resources and capacity-building

  • **Demands highly skilled organisers, professional individuals and world-class technology

    • Taxes R5,6 Billion


    • BENEFITS developing stadia and potential proposed matches(INTANGIBLE)

      • National unity

      • Pride

      • Promotion of country

      • Infrastructure attracts tourists / investors


    THANK YOU developing stadia and potential proposed matches


    ad