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How to spot trends Dan Calladine Aegis Media

How to spot trends Dan Calladine Aegis Media. People are social – they like to do what other people are doing. Spot Trends in Data. US Broadband Penetration. & See the impact this has on other things. US Broadband Penetration Vs. Album Sales. One current UK Trend.

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How to spot trends Dan Calladine Aegis Media

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  1. How to spot trendsDan CalladineAegis Media

  2. People are social – they like to do what other people are doing

  3. Spot Trends in Data • US Broadband Penetration

  4. & See the impact this has on other things • US Broadband Penetration Vs. Album Sales

  5. One current UK Trend • Smartphone Penetration in the UK

  6. What is this likely to lead to? • Look abroad • Look at youth • Look at luxury • Look at the past

  7. Look abroad • QR codes in Asia

  8. Look abroad • & in the UK

  9. Look abroad • NFC Payments & Vending in Asia & the US

  10. Look abroad • NFC is now in the UK

  11. Look at youth • Nike’s Destroyer Burrito – location-based surprise

  12. Look at youth • & for a broader audience

  13. Look at luxury • Jimmy Choo’s Treasure Hunt

  14. Look at luxury • The treasure hunt mechanic is now used by lots of brands

  15. Look at the past • Let’s Buy It was before it’s time

  16. Look at the past • Now the time is right

  17. Look at what’s expensive

  18. Look at what’s expensive • Can technology make it cheaper?

  19. What could be possible • When… • Everyone has a smartphone • Everyone has access to online video • Everyone uses social media • Everyone is easily contactable • Technology has never been cheaper • But education, food, transport & accommodation have never been more expensive

  20. Where to look Plus hundreds of blogs!

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