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1. This type of ad execution style creates a character that represents the product. - PowerPoint PPT Presentation


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1. This type of ad execution style creates a character that represents the product. Personality symbol Characterization Fantasy Image. 98% 2% 0% 1%. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.

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1 this type of ad execution style creates a character that represents the product
1. This type of ad execution style creates a character that represents the product.

  • Personality symbol

  • Characterization

  • Fantasy

  • Image

98%

2%

0%

1%


2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.

  • Frequency

  • Scope

  • Reach

  • Impact

1%

0%

99%

0%


3 which of the following is not true about sponsorships
3. Which of the following is NOT true about Sponsorships? target market who are exposed to the ad campaign during a given time period.

  • Most are sports related

  • Big Sponsorships i.e. the Olympics are usually very effective

  • Work well at the local level

  • Can be used to target lifestyle segments

1%

98%

1%

0%


4 the food tasting booths at costco are an example of
4. target market who are exposed to the ad campaign during a given time period.The food tasting booths at Costco are an example of

  • Cash Refunds

  • Price Packs

  • Premiums

  • Advertising Specialties

  • POP Materials

0%

0%

2%

0%

98%


5 which of the following is true about our third mid term
5. Which of the following is TRUE about our third mid-term? target market who are exposed to the ad campaign during a given time period.

  • Monday, March 18th

  • 8:00 p.m.

  • MLM 026 (Milam Aud)

  • All of these are true

0%

0%

0%

100%


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