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1. This type of ad execution style creates a character that represents the product.

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1. This type of ad execution style creates a character that represents the product. - PowerPoint PPT Presentation


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1. This type of ad execution style creates a character that represents the product. Personality symbol Characterization Fantasy Image. 98% 2% 0% 1%. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.

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1 this type of ad execution style creates a character that represents the product
1. This type of ad execution style creates a character that represents the product.
  • Personality symbol
  • Characterization
  • Fantasy
  • Image

98%

2%

0%

1%

slide3
2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.
  • Frequency
  • Scope
  • Reach
  • Impact

1%

0%

99%

0%

3 which of the following is not true about sponsorships
3. Which of the following is NOT true about Sponsorships?
  • Most are sports related
  • Big Sponsorships i.e. the Olympics are usually very effective
  • Work well at the local level
  • Can be used to target lifestyle segments

1%

98%

1%

0%

4 the food tasting booths at costco are an example of
4. The food tasting booths at Costco are an example of
  • Cash Refunds
  • Price Packs
  • Premiums
  • Advertising Specialties
  • POP Materials

0%

0%

2%

0%

98%

5 which of the following is true about our third mid term
5. Which of the following is TRUE about our third mid-term?
  • Monday, March 18th
  • 8:00 p.m.
  • MLM 026 (Milam Aud)
  • All of these are true

0%

0%

0%

100%

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