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UK Marketing Committee

UK Marketing Committee. 18th January 2007 Offices of Phillips, Guildford. Attendees. ABB Trevor Kirtley Adaptflex Paul Gretton Applied Energy Joe Barrasso Philips Paul Harwood Dimplex Karen Trewick Prysmian Julie Mould Draka Martin Dale / Mark Froggatt Schneider Becky Guest

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UK Marketing Committee

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  1. UK Marketing Committee 18th January 2007 Offices of Phillips, Guildford

  2. Attendees ABB Trevor Kirtley Adaptflex Paul Gretton Applied Energy Joe Barrasso Philips Paul Harwood Dimplex Karen Trewick Prysmian Julie Mould Draka Martin Dale / Mark Froggatt Schneider Becky Guest Fluke Ken West Thorn Helen Morris ITW-SPIT David Lorrison Vent Axia Joanne White Kew Technik David Miller Legrand Vikki Clamp/Steve Smith Voltimum Christopher Reeve MGE UPS Jason Koffler Daniel Isenberg MK Lisa Cusgrove Raymond Coppinger Nexans Lucy Wade Mgt. Fitzsimons OSRAM: Louise Bergandy/Jason Hicklin Apologies: Phoenix Contact Mark Weymouth Eaton Andy Hudson Schneider Electric Becky Guest

  3. Voltimum UK - Marketing Committee Meeting Thursday – 19th September 2006 Agenda: 10:00: Introduction, welcome, apologies & minutes of previous meeting 10:10: Review of Voltimum 2006 10:45: Voltimum Marketing Plan 2007 11:45: Voltimum Multimedia services 2007 12:15: Working Groups 13:00: Dates of 2007 meetings and AOB Lunch will be kindly provided by Philips before departure. Agenda

  4. Round-up of 2006

  5. Performance Targets for 2006 2006 Performance Targets • Performance Targets: • Registrations: 50,000 (35% growth on 2005) • Page Views: 2.6million (growth of 24% on 2005, average of 215,000pv p/mWeekly Users: 1200 on average p/m (based on 10 months - excl. July & Aug) • To become 3rd in the Media Circulation lists (circulation of 36,000) • Increase manufacturers’ page views by 10%, compared with 2005 • Grow Technical Expertise Q & A’s to 1000 (300 at beginning of 2006)

  6. Registrations to 31/08/2006 Target 2006: Cum. 50,000 Actual 2006: Cum. 52,000 Continued strong growth. Best year ever. Search Engines, Edmundsons and trade shows are main source. Increase in proportion of specifiers. Now a significant online & offline database.

  7. Page Views to 31/08/2006 Pages Viewed Target 2006: Cum. 2.4m Actual 2006: Cum. 3.3 m Very healthy growth of 52% on last year. Main areas of interest are technical Articles & guides, legislative change, real innovation, prize-winning opportunities.

  8. 24% of Active Users visit Voltimum 1time per month 10% of Active users visit 2 times per month 3-4% of active users visit site 4 times per month

  9. Voltimum’s position in the Media at end 2005 Circulation of Voltimum’s Newsletters grew from 15,000 to 26,000 in 2005 and to 38,000 in 2006. Currently in 4th position in industry in terms of circulation and likely to leapfrog into 2nd position by Mid 2007.

  10. Manufacturers’ Page Views A useful yardstick to help us all keep our eye on the ball Overall, INDIVIDUAL branded page views for manufacturers grew by 90% in 2006. However, performance varied from company to company

  11. VoltiNEWS - 2006 VoltiNEWS 06 24 issues each containing 10-12 articles. Jan circulation was 26,000 and grew to 38,000 in Dec. Total circulation : 738,000 (avg. 32,000 per issue) Opening rate: 24% Top Performing Manufacturers Articles (Pages Viewed)

  12. Top Articles including Trade Associations and Industry Bodies Big improvement on 2006 . Manufacturers now competing well and representing two-thirds of top 30 articles

  13. Stats 2007 Industry standard – stats of sending newsletter Definition of indicators that corresponds to official definitions

  14. The Challenge • The challenge is the amount of information hosted on voltimum.co.uk • - News area • - Training & CPD area • - Recruitment area • Increase value – Better news from whole Industry • How to draw attention to the added value? • - Daily diary? (presented on HP) • - Revamp newsletter (quick to read, scan)

  15. Revamp of newsletter • More text-like email • Decrease the amount of images • To make it easier to scan Mock up of newsletter

  16. Training & CPD Recruitment 156 training courses (was 121) Unless otherwise requested, each job will be published on the site for six weeks after which it will be automatically deleted Applied Energy – 6 BTicino – 1 Clipsal – 1 Draka – 2 Fluke – 2 ITW Spit – 1 Kopex – 1 Legrand – 6 MK – 3 Eaton MEM – 3 Nexans – 2 Osram – 8 Prysmian – 4 Schneider Electric – 18 Vent-Axia – 5 Tot: 63 manufacturer training courses

  17. Deadlines Deadline dates for VoltiNEWS and VoltiBULLETIN 2007

  18. Catalogue Status & Overview Catalogue grew by 11,600 new products & 6 new brands in 06. Thorn Phoenix Contact Stiebel Eltron Redring Creda Fluke 4 catalogues have not Been updated.

  19. VoltiBULLETIN 2006 in order of success - Read Receipts Circulation from 25,000 in Jan 06 to 37,000 in December 14 Bulletins – 95 articles in total Avg. of 7 articles per issue Avg. page views per article: 600 15 articles in excess of 1000

  20. Congratulations & thank you to all the Voltimum Experts! www.voltibulletin.co.uk

  21. Continues to be one of the most popular areas on Voltimum. 964 questions in our Q&A archive(17/01/07). Aim to hit 1,000 by February. Number of pending questions has reduced slightly in the last three months. Need more of a reduction!!! If we clear our pending question, we will reach our target of 1,000 Q&A’s. Technical Expertise Area

  22. The area can be used as a promotional tool for products as demonstrated by the following answer. Make sure you take advantage of the area!! Technical Expertise Area

  23. Off-line Marketing in 2006 • Participation at 4 x trade fairs in 2006 • 1. Interbuild (NEC – April) (including WebTV reportage) • Electrex (NEC May) (including WebTV Reportage) • Elex (Coventry – Sept) • M&E The Building Services Event (including Web TV Reportage)

  24. Voltimum Advent Calendar 2006 20,000 entries avg. of 800 per day

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