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Accel Partners: The Past, Present, and Future of E-Commerce. Chapter 7 Case 1. Accel’s Strategy. Invest only in businesses that meet a traditional measure of profitability. First-mover advantage was a myth. History shows the second or third movers usually end up dominating their markets.

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Accel Partners: The Past, Present, and Future of E-Commerce

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Accel partners the past present and future of e commerce l.jpg

Accel Partners:The Past, Present, and Future of E-Commerce

Chapter 7

Case 1


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Accel’s Strategy

  • Invest only in businesses that meet a traditional measure of profitability.

  • First-mover advantage was a myth. History shows the second or third movers usually end up dominating their markets.

  • Carve out strategy - take the assets of big companies and put them into standalone businesses that could act with the nimbleness of startups.


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Past Lessons

  • Focused specifically on gross margin structure.

  • Leaders are not necessarily first to market.

  • Companies who are second or third to market can capitalize on enormous opportunities.


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Present Position

  • E-commerce has gone through the initial mass frenzy and surreal hype.

  • Consolidation will eliminate many of the “pure-play” e-commerce companies.

  • A handful of E-commerce business will survive the shakeout and become multibillion dollar businesses.


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Future Prospects

  • Companies will have opportunities to lead in the second wave of e-commerce.

  • Businesses handling physical goods will employ a “carve out” strategy to take advantage of their core competencies.

  • Businesses will have opportunities to fundamentally change the industries’ business models - i.e.., peer-to-peer and P2P models.


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