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Voter registration strategy

Voter registration strategy. Heather Smith, Rock the Vote Facilitator: Elizabeth April, NOI. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Presenter. Heather Smith President Rock the Vote.

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Voter registration strategy

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  1. Voter registration strategy Heather Smith, Rock the Vote Facilitator: Elizabeth April, NOI

  2. Introductions NOI On Demand You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Presenter Heather Smith President Rock the Vote

  6. Knowledge: Understand effective message points for communicating about voter registration, and what tools can help you with your drive. Skill: Train volunteers to use the most effective messaging. Attitude: Be excited about integrating voter registration into everything you do!

  7. Effective message points for voter registration • Training volunteers to speak effectively about voter registration • Communicating about your message drive (earned media) • Communicating about your registration event (social media) • Online tools to supplement your ground game • Q & A

  8. MESSAGE POINTS – VOTER REG • Tone = Aggressively Optimistic • Every good story has a villian and a hero, and the path to a happy ending • Don’t be partisan and please don’t preach • Power Message: You + Me = We > They

  9. MESSAGE POINTS – VOTER REG • Some stats to prove the power message: • 46 million 18-29 year old voters (only 39 million seniors) • One in Four eligible voters is under 30 • 12,000 Americans turn 18 each day • 50,000 young Latinos turn 18 each month • There are 16.8 million potential first-time voters this election cycle. (CIRCLE)

  10. MESSAGE – Training vols • Explain their role in the larger campaign • Know the rules • Express urgency • Now is the time (power) • It’s quick, but the impact is long

  11. Promotion – earned media • Let everyone know about your drive: • Newspapers, radio, television • Posters! • Invite media to your event: • Issue an advisory • Prep a volunteer to do press interviews • Message: We are powerful, we are active, we are registering… and we are doing it at x location on y date.

  12. Promotion - online • Let everyone know about your event • Website, Facebook, twitter, email, text, etc • Build momentum for event with social media during the registration drive • Post photos, tweets, and reminders to drive last minute traffic • Include a voter registration link in all communications online.

  13. Bus Tours

  14. Team, Rememberto keep Tweeting! #RTVRoadTrip  #WeWill @RocktheVote @UCF  & @GSU_NEWS Best,  Artie 

  15. Online Tools • Rock the Vote free online voter registration tool… for website, facebook, mobile • Direct submission in CA, NV, WA • Signature on mobile/tablets in key states • Facebook, mobile, website tools • Contesting and Challenges • Database for GOTV • EP mobile application for voter lookup • Turbo Vote, Long Distance Voter, others?

  16. Together, We Will Rock the Vote Thank you.

  17. Evaluation

  18. What’s Next this week? Social Media - Fri, Aug 31, 2012 at 1:00 PM EDT
The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs.

  19. www.neworganizing.com/toolbox

  20. Questions?

  21. Evaluation

  22. How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/

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