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Persaingan Perusahaan Farmasi

Persaingan Perusahaan Farmasi. Persaingan. Ancaman dari Pendatang Baru Intensitas Persaingan Antar Perusahaan dalam Industri Ancaman Layanan Pengganti. Pengelompokan Pesaing-pesaing.

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Persaingan Perusahaan Farmasi

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  1. Persaingan Perusahaan Farmasi

  2. Persaingan • Ancaman dari Pendatang Baru • Intensitas Persaingan Antar Perusahaan dalam Industri • Ancaman Layanan Pengganti

  3. PengelompokanPesaing-pesaing • Distributor/PBF skala Nasional PMDN maupun PMA, umumnya bertindak sebagai sole distributor dari produk principal tertentu. • PBF lokal, merupakan sub-distributor dari PBF Nasional untuk cover area yang tidak dijangkau oleh PBF Nasional. • PBF tender, merupakan sub-distributor yang fokus pada pengadaan supply farmasi untuk institusi.

  4. Keunggulan Bersaing • Marjin Distribusi • Customer Relationship Management • Supply Chain Management • Information Technology

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