Exposition Management. Chapter 30. Objectives. After completing chapter 30, the reader will be able to: Determine how to evaluate a facility for an exposition. Determine how much exhibit space is required to hold an exposition. Discuss how to prepare a budget for an exposition.
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After completing chapter 30, the reader will be able to:
CEIR research validates that expositions provide a cost-effective marketing opportunity for exhibitors when compared to the costs of reaching the same numbers of potential customers through direct sales.
1. Direct Sales
4. Direct Mail
6. Public Relations
Standard booth is 10’ X10’ or 100 sq. ft.
or 8’ X 10” or 80 sq. ft.
Refer to overhead
= Basis for Pricing
Divide # of booths or net square feet
Projected sq. ft. or number of booths
Estimated exhibit space sales revenue
Sq. ft. price or booth price
An example of the types of calls that might take priority for a first-time event follow...
The next over head lists information and forms contained an an Exhibitor Service Kit.