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National Target Marketing Coalition (NTMC) Conference Houston, TX

National Target Marketing Coalition (NTMC) Conference Houston, TX. USPS Update & Strategies For Growth. USPS Strategies for Growth. National Target Marketing Coalition Conference Houston TX. Tom Foti Manager, Marketing Mail February 9, 2011. Tom Foti Mgr, Marketing Mail Feb 9, 2011.

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National Target Marketing Coalition (NTMC) Conference Houston, TX

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  1. National Target Marketing Coalition (NTMC) ConferenceHouston, TX USPS Update & Strategies For Growth USPS Strategies for Growth National Target Marketing Coalition Conference Houston TX Tom Foti Manager, Marketing Mail February 9, 2011 Tom Foti Mgr, Marketing Mail Feb 9, 2011

  2. Newspaper Target Marketing Coalition Agenda • USPS Organizational Update • USPS Business Strategies • Mail Growth Initiatives • Working Together

  3. Newspaper Target Marketing Coalition USPS Organizational Update

  4. Newspaper Target Marketing Coalition USPS Organizational Update - Challenges • Economic recovery slow • FCM trends • Increased competition • Cost containment • Legislative hurdles

  5. Newspaper Target Marketing Coalition USPS Business Strategies • Strengthen the business to consumer channel • Improve the customer experience • Compete for package business • Become a leaner, faster and smarter organization

  6. Newspaper Target Marketing Coalition USPS Business Strategies – Revenue Strategies • Retain Existing Business • Create Innovative Mailing Service Products • Expand Access • Grow Packages

  7. Newspaper Target Marketing Coalition Standard FCM

  8. Newspaper Target Marketing Coalition Mail Growth Strategies • Customer and segment focused solutions • Reduce Complexity • Leverage pricing and incentives • Create new innovative profitable products

  9. Newspaper Target Marketing Coalition Mail Growth Strategies – Customer Focused Solutions • Product and pricing for specific customer or customer segments • Customer needs • Market dynamics and competitive pressures • Total value of customer • Revenue opportunity • Example : Targeted incentives and recently proposed Discover NSA

  10. Newspaper Target Marketing Coalition Mail Growth Strategies – Reduce Complexity • Simplify product offerings • Improve ease-of-use • Maintain targeted product and pricing • Example : Expansion of simplified addressing option

  11. Newspaper Target Marketing Coalition Mail Growth Strategies- Leverage Pricing and Incentives • Create flexible pricing solutions • Market driven • Customer friendly • Quick-to-market • Consistent with USPS capabilities

  12. Newspaper Target Marketing Coalition Mail Growth Strategies- Leverage Pricing and Incentives • Recent/Current Pricing Initiatives • Saturation Mail Incentive - May ’09 - May ’10 • Summer Sale – 2009 • First Class Mail Incentive – 2009 • Summer Sale – 2010 • Saturation / High Density Incentive - Jan ’10 - Jan ’11 • Reply Rides Free - Jan ’10 - Jan ’11

  13. Newspaper Target Marketing Coalition Mail Growth Strategies – New Innovative Profitable Products • Leverage technology solutions • Integrate with communication channels • Leverage USPS Assets

  14. Newspaper Target Marketing Coalition Mail Growth Strategies – TMC Market Focus • Understand industry dynamics • Competitive pressures • Cost pressures • Changing advertising landscape • Keep existing TMC customers and volume • Win back lost TMC volume • Foster open communications • Develop product/pricing solutions that make a difference

  15. Newspaper Target Marketing Coalition Thank You Tom Foti thomas.j.foti@usps.gov

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