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design-and-determination/fairtrade.html

http://design-and-determination.com/fairtrade.html. Social movements and new technology: a challenge to the existing order of business Margaret Grieco, Professor of Transport and Society, Napier University and Salaried Visiting Full Professor, Cornell University

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design-and-determination/fairtrade.html

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  1. http://design-and-determination.com/fairtrade.html Social movements and new technology: a challenge to the existing order of business Margaret Grieco, Professor of Transport and Society, Napier University and Salaried Visiting Full Professor, Cornell University Email: m.grieco@napier.ac.ukmg294@cornell.edu

  2. 1. Introduction: a new campaigning environment • speed of bargaining www.geocities.com/transport_and_society/speed.htmlhttp://www.geocities.com/unionsonline/globalcampaigninglee.htm • changing the existing contours of business http://www.sbs.ox.ac.uk/news/archives/Skoll/Where+next+For+Fair+Trade.htm • selling directly to consumers through e-shopping facilities: Equal Exchange, USAhttp://www.equalexchange.com/ • Fair Trade certification http://www.transfairusa.org/http://www.fairtrade.net/

  3. 2. Fair Trade households:consumer strength, consumer investment, consumer boycotts • consumers are now more reachable by campaigners http://www.saigon.com/~nike/news/Nytfair.html • Fair Trade product lines in High Street storeshttp://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/03/26/nfash26.xml&sSheet=/news/2005/03/26/ixhome.html • Fairtrade Fortnight promoting the FAIRTRADE Mark http://www.fairtrade.org.uk/pr020206.htm • Fair Trade investment practices http://www.ethicalmoney.org/ • But many producers lack a clear understanding of Fair Tradehttp://www.colostate.edu/Depts/Sociology/FairTradeResearchGroup/doc/fairtrade.pdf

  4. 3. Fairtrade towns: new civic cultures, new transparencies • The local council must pass a resolution supporting Fairtrade, and serve Fairtrade coffee and tea at its meetings and in offices and canteens. • A range of Fairtrade products must be readily available in the area’s shops and served in local cafés and catering establishments (targets are set in relation to population) • Fairtrade products must be used by a number of local work places (estate agents, hairdressers etc) and community organisations (churches, schools etc) • The council must attract popular support for the campaign. • A local Fairtrade steering group must be convened to ensure continued commitment to Fairtrade Town status. @ http://www.fairtrade.org.uk/get_involved_fairtrade_towns.htm

  5. 4. Fair trade ‘labor’ movements: the development of globalized organizational structures and institutions. • Sweatshop Watch ‘Empowering workers, informing consumers’ http://www.sweatshopwatch.org/index.php?s=51 • Academic labor studies http://bss.sfsu.edu/labor/fair_trade.html • US student campaigns http://www.globalexchange.org/campaigns/sweatshops/campus/usatoday021799.html • JustGarments company, El Salvador ‘offers 100% unionized, sweat-free garment production’ http://www.justgarments.net/index.htmhttp://www.sweatshopwatch.org/index.php?s=39

  6. 5. Conclusion: transparency and the consciousness of global business • Big Pharma on the back foot http://www.nybooks.com/articles/17244 • ‘new public relations’ • The people who are really doing the work tell the story to the world, directly (Bray) http://www.tbray.org/ongoing/When/200x/2005/07/11/New-Public-Relations

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