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Intelligence, Meet Marketing.

Intelligence, Meet Marketing. I. The Funnel. Look at the homepage, logged out. Fresh Meat. New Free list joins are really really really really really important Good month = 30,000 FL joins Bad month = 12,000 FL joins. Therefore, we watch out for:. Which pieces get more FL joins and why

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Intelligence, Meet Marketing.

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  1. Intelligence, Meet Marketing.

  2. I. The Funnel

  3. Look at the homepage, logged out.

  4. Fresh Meat • New Free list joins are really really really really really important • Good month = 30,000 FL joins • Bad month = 12,000 FL joins

  5. Therefore, we watch out for: • Which pieces get more FL joins and why • Which pieces should be featured or placed in Top Picks

  6. II. STRATFOR’s Reach • Site traffic Range is 9k to 100k per day; Average is 17k • Free List Currently: 346,000 One year ago: 289,000 • Paid Members (individual) Currently: 32,500 One year ago: 27,100

  7. III. Getting Money from the Free List • Free List accounts for 60-65% of revenue from new sales. • We send them a new email campaign every week.

  8. Themes we use in sales campaigns:

  9. News event driven

  10. Offer driven

  11. Value driven

  12. Off the wall

  13. Premiums They help make the offer seem fresh. • Blue books • George books • Fred books • ?

  14. IV. John Mauldin • Investment guru • Has 500k email addresses • Sends biweekly emails with STRATFOR content • Revenue share

  15. We always need help… • Off the wall ideas • Premium idea • We may come to you for accuracy

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