1 / 5

The Zen of Persuasion

The Zen of Persuasion. What are you selling? ~ Identify target audience… ~ Identify change that you desire ~ Identify issues that need to be addressed & overcome (objections) ~ consider the opposing arguments/considerations ~ Identify desired results. Methodology of Persuasion.

Download Presentation

The Zen of Persuasion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Zen of Persuasion What are you selling? ~ Identify target audience… ~ Identify change that you desire ~ Identify issues that need to be addressed & overcome (objections) ~ consider the opposing arguments/considerations ~ Identify desired results

  2. Methodology of Persuasion Prima Facie Argumentation ~ Need Is There a Need For a Change? ~ Plan What Is The Plan To Address/Eradicate The Need? ~ Benefits What benefits will result from implementation of the plan?

  3. Next Methodology Problem (There is a problem that needs to be fixed) Solution (How you will fix the problem)

  4. Methodology of Persuasion I-R-A-C Argumentation Issue Rule Application/Analysis Conclusion

  5. 3Bs of Persuasion • BeOrganized …have your arguments down cold. • BePassionate …always speak as though you completely believe in your position. • BeFactual …it’s o.k. to be emotional, but factual arguments are always the strongest.

More Related