Attitudes towards smart metering among norwegian consumers moscow september 7 10 2009
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Attitudes towards smart metering among Norwegian consumers Moscow, September 7-10, 2009. [email protected] What attitudes do electricity customers have when it comes to smart metering?.

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Attitudes towards smart metering among Norwegian consumers Moscow, September 7-10, 2009

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Attitudes towards smart metering among Norwegian consumersMoscow, September 7-10, 2009

[email protected]


What attitudes do electricity customers have when it comes to smart metering?


Until now the Norwegians have read the meter themselves and reported the meter level to the DSO four to six times a year


In a few years the meter readings will be done automatically

and consumers will also be offered other services related to the new technology


How will the customers receive these services?


Will they be confident that the readings will be accurate?


Are they willing to pay for the new technology?


And will they be interested in using the additional services on offer?


In 2007 the Norwegian government decided to introduce smart metering to all Norwegian electricity customers


The DSOs are moving towards a major technological shift

Perhaps one of the most extensive projects in the history of Norwegian grid operation


All meters are assembled inside houses

There has to be made appointments for the changing of each meter


The introduction of smart metering can be seen as a risky project for the Norwegian power industry, having already faced two major crises of consumer trust and reputation during the last six years


Electricity customers as well as the DSOswill benefit from smart metering

Continuous monitoring of consumption

More accurate meter reading

Simpler invoices

Smart metering will also enable electricity customers to access many new, advanced services


The present situation


More than 80% read the meter and report the measurements every time or almost every time they are required to

Close to 30% read the meter more often to monitor their own energy consumption

Source: TNS Gallup Energy Barometer


Norway has the highest electricity consumption per capita in the world

KWh

This is almost five times the European average

The figure includes the electricity consumption in all sectors, not just the household sector

Source: www.ssb.no


Online is the most frequently used channel of measurement reporting

While 37% report through an automized telephone service

45% of the electricity customers report their readings through the DSOs web pages

Source: TNS Gallup Energy Barometer


Online is the most frequently used channel of measurement reporting

Almost 50% ofthose over 60 years

preferthetelephone to reportthemeasurements

While 37% report through an automized telephone service

Source: TNS Gallup Energy Barometer


Almost 85% of the Norwegian population has access to the Internet

The share is slightly lower among those who have passed 65 years

Source: TNS Gallup


10% of Norwegian households have smart metering

Most of them (82%) are positive to be spared from reporting meter readings to the DSO

Source: TNS Gallup Energy Barometer


I want contact with and control over the fuse box myself

Norwegian electricity customer


Attitudes towards smart metering


Proportion with a positive attitude towards smart metering

Percent

Source: TNS Gallup Energy Barometer


Are the consumers willing to pay for smart metering?


The customers’ willingness to pay for smart metering is very low, but it increases over time

In 2006 88% responded that they were not willing to pay to have the technology installed

Today the proportion is reduced to 65%

Source: TNS Gallup Energy Barometer


The arrangement represents considerable savings for the electricity provider and should not cost consumers anything

Norwegian electricity customer


The electricity provider will benefit the most because everything will be automated

Norwegian electricity customer


Such services will save both parties a lot of trouble and customers should be saved from paying for it

Norwegian electricity customer


The confidence in the accuracy of smart metering


The confidence in the accuracy of smart metering is very high

95% of consumers are of the opinion that meter readings will be as good as or better than the current arrangement

Source: TNS Gallup Energy Barometer


It is very important that the technology contributes to strengthening the quality of the readings, so corrections can be avoided


Will smart metering affect the consumer’s behaviour?


One of the motives for the implementation of smart metering is to make the consumers more aware of their own power consumption


In Norway, electricity prices are generally lower during the night and during weekends

Electricity prices, last 8 days

Mon Tue Wed Thur Fre Sat Sun

Source: Nordpool


Few consumers (23%) consider it likely that they will change their consumption patterns

Source: TNS Gallup Energy Barometer


Avtale om målerbytte

Foil - tid

Nearly half of the population will not change consumption to periods when prices are lower

Gi kunden anledning til å velge tidspunkt, gjør avtalen en måned i forveien

Source: TNS Gallup Energy Barometer


I can’t be bothered to track electricity prices by the hour

Norwegian electricity customer


To me it is completely silly to change consumption patterns to the time of day when prices are lower

Norwegian electricity customer


I use electricity when I need it, regardless of what time it is

Norwegian electricity customer


Is there any interest in buying additional services?


Less than 20% state that they are very interested in services such as viewing electricity consumption in real time, viewing the effect of turning electrical appliances on and off, making estimation of the next bill or receiving messages directly from the DSO

The majority of respondents are positive towards the services, but very few display significant interest


Conclusion


How will the customers receive these services?

- Nearly 60% of the consumers are positive towards not having to read the meter themselves in the future.


Will they be confident that the readings will be accurate?

- 95% of consumers are of the opinion that meter readings will be as good as or better than the current arrangement.


Are they willing to pay for the new technology?

- The willingness to pay is very low, but it is increasing over time.


And will they be interested in using the additional services on offer?

- The interest is moderate. We believe this is due to an immature market.


Thank you for your attention!

[email protected]


Facts about the Norwegian power market

2008

  • Average system price: 0,04 Euro/kWh

  • Total production: 142,4 TWh

  • Out of this 140,3 TWh (98,2%) was hydropower

  • Total consumption in Norway: 128,6 TWh

  • Net export: 13,7 TWh

  • Average consumption per capita approx. 30 000 kWh including all sectors

  • Average consumption per household approx. 20 000 kWh


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