1 / 11

Penelope Muse Abernathy Knight Chair of Journalism and Media Economics

Should the government save Journalism?. AEJMC Conference 2011. Penelope Muse Abernathy Knight Chair of Journalism and Media Economics School of Journalism and Mass Communication The University of North Carolina at Chapel Hill. August 10, 2011. “The Gales of Creative Destruction”

mara-blankenship
Download Presentation

Penelope Muse Abernathy Knight Chair of Journalism and Media Economics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Should the government save Journalism? AEJMC Conference 2011 Penelope Muse Abernathy Knight Chair of Journalism and Media Economics School of Journalism and Mass Communication The University of North Carolina at Chapel Hill August 10, 2011

  2. “The Gales of Creative Destruction” • -JosephAlois Schumpeter

  3. This chart calculates total shareholder return, taking into account share price and dividends.

  4. The Internet’s Knockout Punch • Destroyed barriers to entry • Diminished pricing leverage • Eliminated entire categories of advertising

  5. Path To Renewal Destroyed barriers to entry Shed Legacy costs Reestablish involved community online Diminished pricing leverage Eliminated entire categories of advertising Build new online revenue

  6. Why is it important that Journalism survives? 1. Foster and build a sense of geographic community Encourage regional economic growth and commerce, providing market place 2. Set agenda for public policy debate, informing citizens and elected officials

  7. How Fast Do We Need to Change? 6 % a year

  8. Economic Priorities for an Industry in Transition • Focus on Potential Creation vs. Destruction • Follow the Money and Your Customers • Practice Triage on the Information Ecosystem • Focus on those most at risk: the state and regional newspapers

  9. Two Reports • Emphasize the need for: • Transparency of Information and Engagement of Communities • Accessibility to the digital highway • Experimentation with New Models

  10. The likelihood that the structure of this medium will remain as before is nil. -Eli Noam

  11. For Materials and Supplemental Readings Relevant to This Presentation, Please See: www.jomc.unc.edu/abernathyaejmc

More Related