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How to choose a color for your logo

Colors are an excellent way to express the unique personality of your brand. In this presentation some of the most vital tips for how to choose colors for your logo are explained. Read ahead and know in detail.

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How to choose a color for your logo

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  1. HOW TO CHOOSE A COLOR FOR YOUR LOGO

  2. UNDERSTAND THE DEMOGRAPHICS OF YOUR AUDIENCE

  3. 60% CHOOSE THE THREE DIFFERENT COLORS AND USE THEM IN THE RATIO OF 60%, 30% & 10% 30% 10%

  4. ANALYZE THE COMPETITORS

  5. REFLECT PSYCHOLOGICALLY

  6. PSYCHOLOGY OF THE COLORS IN LOGO DESIGN LOOK FOR A COLOR PALETTE WITH CONTRASTING COLORS • RED Danger Power • It’s associated with passion • energy, power, danger • playful etc. Passion Playful

  7. ORANGE YELLOW It reflects to energy, balance, confidence, friendliness etc. • It simulate with sunshine, friendliness, youthful energy, clarity Sunshine Energy Friendliness Balance Youthful energy Confidence Clarity Friendliness

  8. GREEN PURPLE • Evokes peace, growth, health, nature, good luck, foods • Evokes creativity, royalty, mystery, dignity Peace Creativity Growth Royalty Health Mystery Food Dignity

  9. BLUE BLACK • It’s associated with coolness of sea, sky. It shows trust, security, order, and cleanliness • It represents slickness, luxury, strength, tradition, formality Peace Slickness Luxury Growth Health Strength Food Formality

  10. GREY Wisdom • Its evoking dignity, wisdom • and responsibility. Responsibility Wisdom Dignity

  11. STAND OUT FROM THE COMPETITORS

  12. Personalize your brand with good color

  13. DO YOUR RESEARCH

  14. Outsource to expert designers

  15. Still unsure in selecting the apt logo color for your business? Contact MAP Systems to design a custom logo with unique color combination for your business…

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