To discover and develop innovative eye care products that improve the quality of life by helping people see better

1. To discover and develop innovative eye care products that improve the quality of life by helping people see better

2. To discover and develop innovative eye care products that improve the quality of life by helping people see better Alcon Representative: Heather Frechette Heather.frechette@alconeyecare.com c.407.414.0326 o.407.248.0100

3. History • Founded in 1945, Alcon traces its roots back to two pharmacists, Robert Alexander and William Conner, who opened a small pharmacy in Fort Worth, Texas, and combined the first syllables of their last names to create the name Alcon. • Majority owned by Nestle S.A. and incorporated in Hünenberg, Switzerland with U.S. operations based in Fort Worth, Texas, our team of over 15,500 dedicated employees worldwide develops, manufactures, and distributes hundreds of eye care products in more than 180 countries. This seasoned and diverse group of people, who encircle the globe, are united by a common mission: to make Alcon the most trusted eye care company worldwide and the first choice of eye care professionals and their patients. History

4. Consumer Vision Care • As the world's second largest manufacturer of consumer vision care products, Alcon continues to produce innovative products to meet the eye care needs of consumers globally. Our consumer vision care product line includes contact lens care products such as our line of OPTI-FREE® contact lens solutions, as well as a full line of artificial tears that provide comfort to individuals suffering from dry eye. Moreover, our consumer vision care allergy eye drops and ocular dietary supplements are formulated to enhance eye health as people age. • Surgical • Alcon offers the industry's most comprehensive portfolio of ophthalmic surgical products, enabling surgeons to achieve optimal results for their patients. As the worldwide leader in ophthalmic surgical products, Alcon occupies the premier position in surgical suites across the globe and manufactures and markets products for all ocular surgical procedures. As the developer and manufacturer of the worlds' most preferred line of intraocular lenses, AcrySof®, which has implanted globally more than 42 million lenses. Alcon is redefining vision for the aging population.To customize this template for your business, you might want to replace our generic logo with your own. • Pharmaceutical • Alcon continues to build its position as the worldwide leader in pharmaceuticals for the eye by continuing to advance treatments for diseases such as glaucoma, infection and allergy, while also expanding focus into relatively unknown areas such as, macular degeneration, diabetic retinopathy and other sight-threatening diseases. Our intraocular pressure (IOP)-loweringTRAVATAN Z® Solution is changing the treatment of glaucoma, still a leading cause of blindness today. Divisions

5. CONSUMER VISION CARE Products Alcon is the largest manufacturer of contact lens care products in the world and is widely known for its artificial tears for dry eye therapy and eye vitamins to help protect eye health. While we manufacture and sell dozens of eye care products around the globe, some of our more widely used products are highlighted here.

6. Research and Development • Our financial commitment to research and development surpasses all others in the eye care industry. Annually we invest up to 17 percent of our pharmaceutical revenue and nearly 10 percent of our overall revenue back into research efforts totaling US$3 billion over the last five years. This investment will grow to at least US$3 billion over the next five years. To put this in perspective, we invest more in research and development than any other eye care company worldwide. • Our R&D organization is driven by nearly 1800 dedicated researchers, scientists, engineers and support staff located in five state of the art facilities in the United States and Europe. Alcon's R&D organization includes hundreds of individuals who are either M.D.s, doctors of optometry or Ph.D.s and have extensive experience in the fields of ophthalmologic and optometric science. • Manufacturing • Alcon employs approximately 5,800 individuals to manufacture our products at 15 plants around the world. We organize our manufacturing facilities along product categories, with most plants primarily dedicated to manufacturing either surgical equipment and devices or pharmaceutical and contact care lens products. Our functional division of plants reflects the unique technical skills required of employees in these two manufacturing environments as well as the differences in regulatory requirements governing the production of surgical devices and pharmaceuticals. • We operate a continuous improvement program that involves activities such as quality improvements and cycle-time reductions. Alcon also makes sure to maintain Good manufacturing processes through year-round training of our direct labor manufacturing staff. Our professional employees are trained in various aspects of management, regulatory and technical issues through a combination of in-house seminars, local university classes and trade meetings. • Sales • Alcon is deeply committed to developing strong relationships with customers. We are not successful unless physicians and patients are successful in achieving the best possible outcomes. Our relationship philosophy is a direct result of this realization. This philosophy begins with identifying and meeting customer needs, and develops into coaching health care providers in the use of our products and providing additional educational resources so they can provide their patients with the best care. • As a result, Alcon is present in every significant market in the world where ophthalmology is practiced and, currently, our products are sold in more than 180 countries. We conduct our sales and marketing activities through more than 75 offices around the world. • Every member of our global sales team undergoes rigorous training on all major eye conditions and treatments with special attention on surgical systems and devices or pharmaceutical and consumer vision care products. Additionally, our sales force provides Alcon's customers with access to clinical education programs technical service assistance, practice management programs and surgical training sites located around the world. Services

7. MISSION Alcon has one mission: To discover and develop innovative eye care products that improve the quality of life by helping people see better. We accomplish this by partnering with eye care professionals around the world to advance the treatment of eye disease and help people experience the best vision possible. We are guided by a core set of values that have changed little over Alcon's history. We are committed to conducting all of our business activities to the highest ethical and legal standards and are committed to quality and continuous improvement in everything we do – from exceeding regulatory standards for sterilization in manufacturing environments to surpassing government expectations for safety and efficacy of our products. There isn't an Alcon employee anywhere in the world who isn't willing to go one more step to make each product that much better.

8. Quality Control • Our core mission is to enhance, preserve and restore vision. We endeavor to research, develop, manufacture, distribute and service products that not only satisfy the needs of our customers but also offer new technologies and therapeutic approaches. We strive to increase our sales and market shares across all major product categories and geographic regions and deliver superior financial results. We consider quality to be more than conformance to product specifications and seek to continually improve all aspects of our business processes and quality management systems. At Alcon, we recognize the integral nature of the regulatory framework to our business systems. We comply with the highest level of regulatory and statutory requirements. These standards are consistently adhered to in each market. Our business ethics are solidly based upon mutual trust and integrity and focused upon continual improvement. Every member of the Alcon team is responsible and accountable for ensuring that their objectives are aligned with this policy. • Research and Development • For Alcon, product quality is more than complying to specifications – it's the culmination of many people's efforts throughout the development and production of a product through the provision of service for that product. From Research & Development to Manufacturing, everyone plays a pivotal role. When each individual performs their job to the highest level, the final outcome will be a quality product. Beginning with the CEO, anyone and everyone at Alcon is an overseer of quality. This results in employees taking pride in the standard they hold their own work to – providing patients and physicians with a product or service that sets the standard within the industry and redefines its own standard with each new product introduction and enhancement.Beyond our own internal quality standards, Alcon is dedicated to complying with standards set by specific regulatory bodies around the world, such as the U.S. Food and Drug Administration (FDA) and European Union (EU). Alcon currently adheres to the ISO 9001:2000 standard for general quality, the ISO 15378:2006 for pharmaceuticals and the ISO 13485:2003 for surgical devices. These standards, in conjunction with our use of the Good Manufacturing Practices (GMP) and Quality Systems (QS) Regulation, ensure that all products are consistently meeting the customers and regulatory bodies expectations. Commitment to client satisfaction

9. Animal Use • As the leading researcher and manufacturer of eye health and eye care products, Alcon is committed to preserving, enhancing and restoring the vision of patients who use our products. With this commitment comes the responsibility of comprehensive testing of all our products to ensure their safety. Most of our products help combat diseases of the eye that can lead to blindness.As such, regulatory health agencies around the world require many types of tests to ensure the accuracy of our findings and the quality of our products and to ensure safety and efficacy before granting permission for their use in humans. When these tests require the use of animals, Alcon observes guidance from the Association for Assessment and Accreditation of Laboratory Animal Care International (AAALAC), through which we are accredited, and follows the internationally accepted principles for humane animal use in research – the three "R"s.Replacement – Replace tests with non-animal testing methods wherever appropriate.Alcon extensively tests all new products using non-animal laboratory procedures and limits animal testing to only that required to secure regulatory approval of new products.Reduction – Reduce the number of animals used in each study.Alcon actively explores other testing methods first, to ensure that as few animals as possible are used in our testing.Refinement – Refine testing to use the least invasive and painful method feasible.Alcon testing is rigorously designed to limit pain and invasiveness of testing procedures.At Alcon, we believe there is a fourth "R" – Respect. Here animals are treated with the utmost respect, care and scrupulous attention to their welfare. Our veterinarians on staff ensure that animals at Alcon are treated with compassion and great concern for their comfort and psychological well being through various enrichment programs and are monitored throughout the day for health and well being.We take pride that through many unannounced inspections by veterinarians representing the U.S. Department of Agriculture (USDA), in accordance with the Animal Welfare Act, the AAALAC and our accreditation, Alcon has always received exemplary ratings. We are also frequently commended on conditions of our facility, quality of animal care and their overall health.The FutureAlcon supports initiatives that reduce the necessity of animal testing such as the international harmonization of toxicity introduced by the International Conference on Harmonization (ICH), which reduced three similar tests needed for product approval in the U.S., Japan and the EU to one. However, as long as animal testing is required, Alcon will continue to operate to the highest standards of quality in our use and treatment of these animals. Animal Use

10. Corporate Responsibility • At Alcon, we believe in giving back to the global community by helping those in need of eye care wherever they live. To that end, through Alcon Humanitarian Services, we make it our mission to assist those who cannot afford quality eye care or do not have access to services and products that save and restore eyesight. Through support of volunteer eye care professionals who provide essential care, Alcon ensures that those in need of our help receive it.Medical MissionsThe cornerstone of our Corporate Giving, Alcon Medical Missions helps to improve and enhance eye health in countries where it is desperately needed. Alcon is proud to support global eye care professionals qualified to deliver sight-saving surgeries, who also train local physicians in developing countries during their missions so they may provide a higher standard of care to their patients.U.S. Patient, Clinic & Institutional AssistanceWhether it's a patient, clinic or medical institution in need of Alcon products, we can often help. Those seeking eye care products for individuals with financial need can contact Alcon.The Alcon FoundationThe Alcon Foundation, Inc. provides cash contributions to organizations in the fields of eye care, research, education, public awareness and civic and community leadership programs in the U.S.Independent Medical Education SupportAlcon supports independent medical education initiatives that promote scientific knowledge, medical advancement and the delivery of effective healthcare which serves to support the knowledge and skills of healthcare professionals.Partnerships with Non-Governmental OrganizationsThrough our extraordinary relationships with charitable organizations, Alcon gives back to the global community by helping those who need sight-saving eye care across the globe.Grant AssistanceAlcon provides support to a number of organizations that align with our mission. Find out if Alcon can help you.Disaster ReliefNo matter where in the world disaster strikes, Alcon stands ready to help. Through long-term relationships with major relief organizations, Alcon provides products to aid people affected by natural or man-made disasters.Contact Corporate GivingFrom serving a single patient with a chronic eye disease to providing eye care products to thousands of the less fortunate around the world, Alcon is ready to offer assistance. Corporate Responsibility

11. Employee Training • By investing in our employees' development and training, we are investing in the future – thus Alcon has continually increased training resources, most recently broadening our Global Learning and Development function. This recently-expanded group demonstrates Alcon's commitment to employee development and works to align training initiatives with Alcon business objectives and employee performance. The goal – to ensure that we meet future challenges as Alcon grows and expands by helping employees develop and grow. • It Starts with Good Training • Our global sales force does more than sell products; they help physicians provide a better level of care for their patients. They do this by establishing a relationship that allows them to inquire, advise and instruct – setting the stage for a collaborative exchange that can provide excellent results for physician, patient and sales person. But first, the sales person must go through a three-level process of instruction and mentoring. From ophthalmology basics to operative techniques, a candidate must master each training level before proceeding further in the process. As a result our sales people often find themselves accompanying physicians into the operating room as consultants to effectively demonstrate the use of the product, train the physician on the use of equipment, or share the latest techniques – something that many doctors appreciate as the Alcon difference. Employee Training

12. Our Employees Our Employees Alcon has invested into my future and I love working for them. Maria, Research and Development Alcon provides with the tools to become successful. Scott, Manufacturing It’s a good feeling to work for a company who prides themselves in customer service and product innovation. Bob, Sales Representative

13. American Academy of Opthalmology-2010 Innovative Research Award • 2010 Achievement Award-Leading Research Company • Knights Templar Eye Foundation-2010 Breakthrough Products Awards

14. Alcon Tears Naturale Alcon Tears Naturale

15. TEARS Naturale FORTE Tears Naturale FORTE Tears Naturale® Forte unique Trisorb® technology contains 3 ingredients that work together to lock in moisture to bring long-lasting relief to dry eyes. Because these tears are closest to natural tears, they provide better "wettability," and slow evaporation of the tear film. And, unlike many other brands, Tears Naturale® Forte doesn't contain harsh preservatives. Instead, it contains Polyquad®, recognized by doctors as being one of the most gentle preservatives, even for very sensitive eyes. Tears Naturale® Forte Lubricant Eye Drops with TriSorb® Triple Demulcent Technology

16. TEARS Naturale FREE Tears Naturale FREE Tears Naturale Free® is preservative-free. If your eye doctor has recommended a preservative-free product, then Tears Naturale Free® would be an excellent choice: * Tears Naturale Free® gives you more artificial tears solution per vial than other brands Tears Naturale Free® Lubricant Eye Drops

17. TEARS Naturale II Tears Naturale II Tears Naturale® II soothes and moisturizes your dry, sensitive eyes just like your own tears. Tears Naturale® II contains POLYQUAD® preservative, recommended by doctors as being one of the most gentle on the eye. Store brand eye drops and even some national brands are still using a preservative called BAC (benzalkonium chloride), which has been shown to be harsher to the surface of the eye with frequent use. Tears Naturale® II Polyquad® Lubricant Eye Drops

18. USES • Dry eye is a term used to describe a group of different diseases and conditions that result from inadequate wetting and lubrication of the eye. • Although millions of people experience it, dry eye is not always easy to diagnose; it can easily be mistaken for other conditions such as infections or allergies. • Believe it or not, excessive tearing caused by crying, cold weather, etc., can actually cause dry eye symptoms. • There are many different abnormalities that can cause dry eye, such as decreased tear production, excessive evaporation, blinking problems, etc. Many medications, such as antihistamines, can also contribute to dry eye. • Dry Eye • There is no known "cure" for dry eye. However, in most cases, dry eye can be treated with an artificial tear solution or, in more severe cases, by blocking the puncta. Whatever the treatment mode chosen, effective treatment of dry eye must either replace or enhance natural tears. • To replace natural tears, an artificial tear solution can be effective. Artificial tears are available with and without preservatives. Preservative-free artificial tears are recommended for people who can't tolerate preservatives or who must use these solutions many times per day. • If artificial tears are needed on more than an occasional basis, the type of preservative used is an important consideration. Many artificial tear solutions contain benzalkonium chloride (BAC), a preservative that with frequent use can actually damage the epithelium and lead to further problems. A better choice is a solution with Polyquad® preservative, so gentle that even people with the most sensitive eyes can use it. • To enhance natural tears, a more advanced artificial tear is required. Such solutions would include artificial tears with formulations containing zinc and bicarbonate, substances that can actually contribute to the growth and maintenance of healthy mucin, tear film, and epithelium. Often, overnight protection is needed. In these cases a more viscous preparation should be used, one that is designed to provide long-lasting protection and lubrication. USES

19. Demand Demand Alcon has remained the leading artificial tear brand in the US. study from Journal of Medicine

20. Patients • Age – dry eye is a part of the natural aging process. The majority of people over age 65 experience some symptoms of dry eyes. • Gender – women are more likely to develop dry eyes due to hormonal changes caused by pregnancy, the use of oral contraceptives, and menopause. • Medications – certain medicines, including antihistamines, decongestants, blood pressure medications and antidepressants, can reduce the amount of tears produced in the eyes. • Medical conditions – persons with rheumatoid arthritis, diabetes and thyroid problems are more likely to have symptoms of dry eyes. Also, problems with inflammation of the eyelids (blepharitis), inflammation of the surfaces of the eye, or the inward or outward turning of eyelids can cause dry eyes to develop. • Environmental conditions – exposure to smoke, wind and dry climates can increase tear evaporation resulting in dry eye symptoms. Failure to blink regularly, such as when staring at a computer screen for long periods of time, can also contribute to drying of the eyes. • Other factors – long term use of contact lenses can be a factor in the development of dry eyes. Refractive eye surgeries, such as LASIK, can cause decreased tear production and dry eyes. Patients

21. Competitive Advantage Competitive Advantages Tears Naturale® II soothes and moisturizes your dry, sensitive eyes just like your own tears. Tears Naturale® II contains POLYQUAD® preservative, recommended by doctors as being one of the most gentle on the eye. Store brand eye drops and even some national brands are still using a preservative called BAC (benzalkonium chloride), which has been shown to be harsher to the surface of the eye with frequent use.

22. Comparison of Competitor Products Competitors Products

23. Studies Studies Alcon's Research and Development Institute found that following recommended use of artificial tears promoted healthy cell growth which led to the relief of many dry eye symptoms In Ophthalmology conducted a study finding that Alcon Tears Naturale 1995, American Academy of promoted healthy cell growth.

24. Pricing Pricing *based upon independent research conducted in Florida July 2010

25. Testimonials • “I have dry eyes and have tried about all the non-prescription "artificial tears" available. Tears Natural Forte (be sure to get the Forte) are the longest lasting and provide the most relief of any of them.”-Janet Palm Beach, FL Age 45 • “Being a long time sufferer of dry eyes, I have tried a lot of different products to help me live with this problem. I have found that "Tears Naturale Forte” works best for me.”- Bill San Diego, California Age 54 • “I have had a problem with dry eyes with excessive tearing for several years now. A few years ago I discovered Tears Naturale Forte Lubricant Eye drops and had been using them ever since.”-Herbert Houston, Texas Age 61 Testimonials

26. Recognitions Recognitions Safe cosmetic pledge-uniform and strict guidelines set in manufacturing product PETA Animal Assessment-does not test on animals Coming Clean Endorsement-indicates the manufacturer adopts strict all natural products Leaping Bunny Certified –product certified as animal cruelty free

27. Heather Frechette Your Alcon Representative A graduate of University of Central Florida with a degree in marketing and minor in biology, Heather has been with Alcon for 4 years. Her expertise in the ever changing pharmaceutical market has led her to become the top sales representative in her industry. Heather lives with her husband, son and two dogs in Oviedo, Florida. Her hobbies include cooking, running and photography. Continuing education in eye care training and attending seminars has led her to become well trusted and admired. As your representative your patients needs will be my top priority. Email: heather.frechette@alconeyecare.com c. 407-414-0326 o. 407-248-0100

28. Service Testimonials • Heather Frechette has been a valuable representative understanding the needs of my patients and our office- Dr. Dan Orlando, FL • Heather Frechette expertise and customer service is unmatched- Dr. Phil Miami, FL • Heather has always provided excellent service and has always stayed true to her word, highly recommended!- Dr. Knight, Oviedo, FL Service Testimonials

29. Awards Awards 2009 Rookie of the Year Award 2009 Customer Service Award 2010 Rookie of the Year Award 2010 Customer Service Award 2009 Star Award Customer Achievement

30. To discover and develop innovative eye care products that improve the quality of life by helping people see better.