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Personal Branding. Social Networking. Paul W. Reidl , Esq. @ TMGuy [email protected]

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Social networking
Social Networking

  • Paul W. Reidl, Esq.

    • @ TMGuy


    • [email protected]

      On February 1, 2009, at the height of the recession, I left a good job and started my own firm. I believed in the power of my Personal Brand and the power of social networking as a tool to market it. And more than one person thought I was certifiably insane.

Social networking prologue
Social Networking: Prologue

“Even though I’d been building my Personal Brand for nearly 30 years the first thing I did was to reduce it to writing: Who am I and why should you entrust your important legal matters to me?”

Social networking the plan
Social Networking: The Plan

“Smart and continual use of Social Media to leverage and enhance my Personal Brand.”

Social networking implementing the plan
Social Networking: Implementing the Plan

  • Build a good on-line profile that describes your Personal Brand. It took me almost 2 years to do a web site because my brand was evolving quickly. Continual revision.

  • Aggressively mine your contacts:

    • Past colleagues and clients (external and internal)

    • Past employers

    • Everyone on your Outlook Contacts List

    • Friends

    • Send a “personalized” note and start a conversation about them; let them ask about you

    • This is a true test of the effectiveness of your Personal Brand

Social networking implementing the plan1
Social Networking: Implementing the Plan

  • Mine your contacts’ contacts

  • Put your brand on Twitter: @TMGuy

    • Plan your tweets (Monday/Tuesday and Thursday/Friday)

    • Make them interesting (blog, cases, thoughts)

    • Goal: brand enhancement

      5. Use a Program such as Tweet Deck to monitor Social Media and cross post.

Social networking implementing the plan2
Social Networking: Implementing the Plan

  • Keep business separate from your social friends.

  • Continuous contacts with your contacts in response to their posts and tweets.

  • Join the conversation: blog, answer questions, join groups and comment. But remember, every post is an expression of your personal brand.

Social networking implementing the plan3
Social Networking: Implementing the Plan

  • Always look for opportunities to expand your network of contacts.

  • Repeat continuously and daily.

  • Think long-term; be patient.

  • Remember: this is only one tool and is not a substitute for all of the others at your disposal.

Social networking metrics
Social Networking: Metrics

“So you talked the talk, now how did your plan work out in practice?

Social networking metrics1
Social Networking: Metrics

  • 0 % Web Site

  • 5 % INTA contacts

  • 15 % “Old Fashioned” (including referrals)

  • 80 % Social Networking

    • 60 % “reconnects”

    • 20 % “new”

The golden rule of personal branding
The Golden Rule of Personal Branding

Do onto others . . .

. . . As they would like to be done onto!

(Winston Churchill)