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Certified Sales Professional PowerPoint PPT Presentation


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Certified Sales Professional. What is CSP?. An intensive three-day program Structured for sales representatives It teaches sales skills and time/territory management. CSP Instructors. Taught by professional instructors trained and accredited as CSP’s.

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Certified Sales Professional

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  • Certified

  • Sales

  • Professional


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What is CSP?

  • An intensive three-day program

  • Structured for sales representatives

  • It teaches sales skills and time/territory management.


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CSP Instructors

  • Taught by professional instructors trained and accredited as CSP’s.

  • Each have successfully completed “train the trainer” courses in the CSP instruction.


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CSP Focus

Three days of instruction, interaction, and role-play will energize attendees and increase their productivity and profitability.


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CSP for the Manufacturer

  • Manufacturers need support, too. While this occasional programming does not result in a certification, it does create manufacturers that understand how to best use their independent representative network.

  • The program addresses issues such as the value of outsourcing, guidelines for field/factory visits, trade shows, evaluating the relationship, and much more. 


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Introducing the Manufacturer's Program

Value of Outsourcing

Cost Analysis: Outsourced vs. Direct

CSP for the Manufacturer Why?


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Beginning the Relationship

Evaluate Prospective Agents

Negotiate Contract

Create the Team Together

Support the Organization

CSP for the Manufacturer Why?


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CSP for the Manufacturer

  • Getting the Most Out of the Relationship 

  • Planning the Business Year

  • Introducing New Products

  • Being an Effective RSM

  • Improving Field Calls,

  • Factory Visits and Trade Shows


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CSP for the Manufacturer

  • Understanding Your Competition

  • Using Advisory Councils

  • Avoiding the Most Common Mistakes


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CSP for the Manufacturer

  • Evaluating the Relationship

  • Handling Line Conflict Guidelines

  • Evaluating the Rep Agency

  • Evaluating the Manufacturer


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My company requires us to take internal and external courses each year. The CSP seminar was by far the best.Frank Lilly, CSP – Lutron Electronics

CSP Still not convinced?

  • In the 20+ years I have been in sales, this is by far the best sales program I have ever been to. It is well worth the time and money. Rick Roedell, CSP - Brainared Nielsen Marketing


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“I thought the class was very helpful and interesting. After returning to work I started using the information I learned immediately, without even thinking about it. Although the class was fairly intense, I would definitely do it over again. I believe the rewards will be great in the near future.”Jason Henry, CSP – Butler Supply

Applying CSP techniques


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Applying CSP techniques

“My experience with CSP was unique in that the examination part was an actual sales call!  We spent 2 days learning the finer points of high level selling using the consultative approach, then we were tested on it.  Every person who has a project, or solution oriented selling function will greatly benefit from this course.”

Don Elfstrom, CPMR, CSP

Kacey Enterprises, Inc.


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Position your company for tomorrow

  • Good Salespeople have to be quick to take advantage of their opportunities and manufacturers’ representatives must be the most resilient, resourceful, flexible, and fast-moving of all.


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Position your company for tomorrow

  • The professional field sales organizations survives and thrives, by strengthening its own core competency through adept management, investment in advanced technology to provide real-time information to vendors and customers. Above all, by bringing value at all levels in the supply chain.


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Managing your Manufacturers’ Representative Network-Who should attend

  • Regional sales mangers, especially those who have not previously worked with reps.

  • Corporate and divisional directors of sales and marketing who want to improve the effectiveness of their rep networks.


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Managing your Manufacturers’ Representative Network-Who should attend

  • Company presidents with direct involvement in rep recruitment and evaluation.

  • Financial officers responsible for maximizing sales force efficiency.

  • Other factory personnel that interface with the representative network and need to understand its role and function.


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Sign up now!

  • http://www.mrerf.org/csp/application.asp


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