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What potential for geographical indications in Myanmar ?

Investing in Sustainable Agriculture in Myanmar. What potential for geographical indications in Myanmar ?. Yangon – July 20, 2014. Sébastien BOUVATIER Agricultural Counsellor for ASEAN countries French Embassy in Singapore. Regional Economic Department/ French Embassy in Singapore

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What potential for geographical indications in Myanmar ?

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  1. Investing in Sustainable Agriculture in Myanmar What potentialfor geographical indicationsin Myanmar? Yangon – July 20, 2014 Sébastien BOUVATIER Agricultural Counsellor for ASEAN countries French Embassy in Singapore Regional Economic Department/ French Embassy in Singapore 101-103 Cluny Park Road, Singapore 259595 Tel: + 65 6880 7878 Fax:+ 65 6880 7880 http://www.ambafrance-sg.org

  2. GI : a definition Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS – 1994) Article 22 : «Geographical indications are […] indications which identify a good as originating in the territory of a Member [=country], or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.» Source: World Trade Organization (WTO)

  3. GI : a linkbetween nature, culture and a product Geographical area + Specificproduct + Causal link = GI Producers (tradition, know-how) Natural environment (topography, climate, soil,…) Specific product (quality, reputation)

  4. An example of GI : Champagne Geographical Indication = Specific area (climate, limestonesubsoil, gentlyslopinglandscape,…) Intellectualproperty protection Name «Champagne» is not reserved to 1 single owner (TM), but canbeused by all producersrespecting the specifications + Protection againstinfrigements : + Product specifications (grapevarieties, pruningmethod, maximum yield, winegrowingmethod,…) Benefits for the producers, consumers and society at large

  5. GIs and sustainabledevelopment Benefits of geographical indications Economy Environment Society Extensive practices Preservation of landscapes and biodiversity Differentiation on the market= betterprice In Europe, price of a GI product is more than twice as the price for a comparable non-GI product Positive impact on tourism France : around 700 GIs turnover : 21 b € 1 farm out of 4 15 % F&B sector • GIs prevent the standardization of food and offer a wider choice to consumers • GIsprovideguarantees for the consumers (origin, authenticity, quality,) • As an important part of our culture, GIs contribute to : rural development, social cohesion and preservation of national patrimony (local know-how, tradition,…) Example : Comté cheese Inside : open space Outside : woodylandscape

  6. Adoption of regulations on GIs in ASEAN (2014 ?) (2012) (2003) (2014 ?) (2006) (2014) (2001) (2007) (2014)

  7. Development of GIs in ASEAN (1/2) More than 120 registeredGIs in ASEAN countries PhuQuoc fish sauce (Vietnam) ChonnabotMudmee Thai Silk (Thailand) Kintamani coffee (Indonesia)

  8. Development of GIs in ASEAN (2/2) Kampotpepper (Cambodia) Sabah tea (Malaysia) Binh Thuan dragon fruit (Vietnam) Jepara carvingfurniture(Indonesia) Chiang RaiPhulae pineapple (Thailand) KhaoHomMaliThungKula Rong Hai rice (Thailand)

  9. WhatPotential for GIs in Myanmar ?

  10. How to start ?

  11. Thankyou for your attention ! sebastien.bouvatier@dgtresor.gouv.fr

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