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UFC on FOX

UFC on FOX. UFC 101 Audience Demographics Show Descriptions Digital & Social Media. UFC 101. UFC 101. Largest MMA brand in the world Founded in 1993, purchased by Zuffa in 2001 Chairman/CEO – Lorenzo Fertitta President – Dana White Purchased World Extreme Cagefighting (WEC) in 2006

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UFC on FOX

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  1. UFC on FOX UFC 101 Audience Demographics Show Descriptions Digital & Social Media
  2. UFC 101
  3. UFC 101 Largest MMA brand in the world Founded in 1993, purchased by Zuffa in 2001 Chairman/CEO – Lorenzo Fertitta President – Dana White Purchased World Extreme Cagefighting (WEC) in 2006 Absorbed into UFC in 2010 Purchased Strikeforce (Scott Coker) in 2011 Operates as separate entity Fighters: Best of the Best Top ranked fighters from around the world Fighting disciplines include boxing, Brazilian Jiu-Jitsu, Wrestling, Mui Thai, Karate, Judo and Kickboxing The Octagon Non-championship bouts = 3 rounds Championship bouts = 5 rounds Rounds = 5 minutes, 1 minute rest between rounds
  4. A LIFESTYLE BRAND NETWORK TV MOBILE PR & MEDIA LICENSING PPV & VOD SPONSORSHIP MERCHANDISE WEB
  5. UFC 101 Interesting facts Attire League approved shorts Shoes, shirts, long pants, gis = NOT ALLOWED Open-fingered, light wrist gloves Minimum one inch pad around knuckles 4 to 6 ounces The Cage Officially referred to as “The Octagon” Trademarked concept and term Metal walls, chain linked fence, 32FT diameter Foam padding between 8 fenced sections (sponsor, logo) Two entrances Mat is painted with sponsorship logos Scoring 10 point system Points deducted for illegal blows The Voices Play-by-play: Joe Rogan and Mike Goldberg Octagon Announcer: Bruce Buffer The Outcome Submission (Verbal or Tap-out) Knockout (Fighter put in state of unconsciousness) Technical Knockout (Referee, doctor or corner stoppage) Judges decision DQ
  6. UFC 101 Weight Classes – 7 Total Heavy Weight: (up to) 265 lbs. Light Heavy Weight: 205 lbs. Middle Weight: 185 lbs. Welter Weight: 170 lbs. Light Weight: 155 lbs. Feather Weight: 145 lbs. Bantam Weight: 135 lbs.
  7. UFC 101 The Fighters *As of 8/1/11
  8. THE UFC DRAWS AND BRINGS TOGETHER THE MOST TALENTED &DEDICATED ATHLETES IN THE WORLD UFC is a truly international sport with fighters from over 26 countries around the world 3 of 7 current title holders are from outside the U.S.
  9. UFC on FOX Schedule UFC on FBC 4 Live Fights per year UFC on FX 6 Live Fights Nights per year The Ultimate Fighter (TUF) UFC on FOX Sports Cable Networks UFC Countdown Live Weigh-ins UFC Pre and Post Live shows Prelims (Live Fights) UFC on FUEL TV Live Programming 6 Live Fights Nights per year Prelim fights Weigh-ins Pre/Post fight Highlight programming Over 50+ hours of weekly UFC programming
  10. UFC holds events year round with 15 pay-per-view events in 2010 and 16 slated for 2011 NO SEASONALITY
  11. Demographics
  12. UFC Audience Demographics Male/Female Skew: 74%M/ 26%F Median Age: 36 Median Income: $48K *PAY-PER-VIEW VIEWING HABITS Average group size watching an event 8.8 Source: Nielsen Media Research; Aug’10-Jul’11; includes all UFC programming on Spike *Harris Interactive Inc.
  13. 20-YEAR-OLDS 50-YEAR-OLDS What is your favorite spectator sport? Football 33%57% Ultimate Fighting 26%7% Basketball22% 11% Baseball 15%20% Golf4% 5% [1] [2] Source: Esquire Magazine, Moody’s Analytics
  14. Relevant to Young Men UFC Live Fights deliver more viewers, younger median age, and higher concentration of males than other live sports Source: Nielsen Media Research; C3 data stream; includes live regular season sports; most recent 12 months (Aug’10-Jul’11)
  15. Mainstream Entertainment The Ultimate Fighter is a top 20 ranked cable program, delivering more M18-49 than many primetime shows. M18-49 (000) Source: Nielsen Media Research; C3 data stream; includes all non-sports programs with 10+ telecasts; M-Su 8-11P; CY’11-td (thru 7/10/11)
  16. Engaged with Commercial Content The Ultimate Fighter viewers pay attention to commercials and purchase products advertised 170 Index 120 Index 115 Index 122 Index 161 Index 145 Index Source: Simmons Multi-Media Engagement Study Fall 2010; M18-49
  17. Delivers viewers who buy your products 101% more likely drink 5+ Anheuser Busch Beers in last 30 days 93% more likely to have visited Burger King 6+ times in last 30 days 23% more likely to have Geico Insurance 49% more likely to have DirecTV 130% more likely to have visited Taco Bell 6+ times in last 30 days 84% more likely to subscribe to Boost Mobile 85% more likely to have visited Subway 6+ times in last 30 days 70% more likely to drink 14+ Pepsi Drinks in last 7 days 192% more likely to use Axe Deodorant 7+ times in last 7 days 160% more likely drink 5+ MillerCoors Beers in last 30 days 56% more likely to be employed: Administration/Active Military 44% more likely to own Sony electronics Source: Simmons Fall 2010 Two Year Study; Base: All Adults
  18. Show Descriptions
  19. The Ultimate Fighter (TUF) Reality based show started in 2005 Up-and-coming MMA fighters in competition for a six-figure UFC contract Fighters broken into 2 teams Fighters eliminated via match each week Coaches fight each other at conclusion of season Major PPV promotion and event Past TUF winners includes: Forrest Griffin (S1), Rashad Evans (S2), Nate Diaz (S5) Season 14 Coaches feature Michael Bisping and Jason “Mayhem” Miller Starts on FX and FUEL TV in Spring of 2012 (Season 15)
  20. Show Descriptions The Ultimate Fighter: One of the longest running reality series in television history, The Ultimate Fighter brings together promising MMA prospects from across the world, who must live together in a house and battle each other for a coveted UFC contract.  The contestants are divided into two teams, each coached by a star UFC fighter, and they battle it out in pursuit of one goal, one dream - to become The Ultimate Fighter. Countdown to UFC: Leading up to each pay-per-view event, Countdown to UFC sets the stage for the biggest fights with in-depth interviews and behind the scenes access to fighter training camps.  Hear the mindset of the fighters and see the training they endured to ready themselves for combat inside the Octagon. The Best of Pride Fighting Championships: We open the Pride vault to showcase some of the greatest mixed martial artists and most dramatic bouts from Japan’s MMA glory days.  Many UFC stars like “Shogun” Rua, “Rampage” Jackson and “Minotauro” Nogueira first rose to prominence in the Pride ring, and you’ll see those classic fights in The Best of Pride. UFC Fighter Profile: This documentary series profiles the top fighters in the UFC today.  Through compelling video and revealing on-camera interviews, we hear the stories behind the fights, how they got where they are today and where they hope to go in their careers.  Viewers go beyond the cage and the hype, and into the fighter’s lives and minds. UFC PPV Replays: Mixed martial arts’ greatest fighters and epic Pay-Per-View fights are repackaged into a commercial format for fans to see for the first time on free TV. Now fans can relive these incredible events through UFC Pay-Per-View Event Replays, which include exclusive and never-before-seen footage from backstage at the event. You may know the results, but you’ll still be on the edge of you seat. UFC Primetime: As the UFC’s greatest warriors prepare for their biggest battles, viewers follow every step of the way on this real time journey from home life to training camp to main event.  This show features striking cinematography and intimate storytelling with an immediacy that keeps you in the moment and on the edge of your seat right up to fight night.
  21. Show Descriptions The Ultimate Fighter: One of the longest running reality series in television history, The Ultimate Fighter brings together promising MMA prospects from across the world, who must live together in a house and battle each other for a coveted UFC contract.  The contestants are divided into two teams, each coached by a star UFC fighter, and they battle it out in pursuit of one goal, one dream - to become The Ultimate Fighter. Countdown to UFC: Leading up to each pay-per-view event, Countdown to UFC sets the stage for the biggest fights with in-depth interviews and behind the scenes access to fighter training camps.  Hear the mindset of the fighters and see the training they endured to ready themselves for combat inside the Octagon. The Best of Pride Fighting Championships: We open the Pride vault to showcase some of the greatest mixed martial artists and most dramatic bouts from Japan’s MMA glory days.  Many UFC stars like “Shogun” Rua, “Rampage” Jackson and “Minotauro” Nogueira first rose to prominence in the Pride ring, and you’ll see those classic fights in The Best of Pride. UFC Fighter Profile: This documentary series profiles the top fighters in the UFC today.  Through compelling video and revealing on-camera interviews, we hear the stories behind the fights, how they got where they are today and where they hope to go in their careers.  Viewers go beyond the cage and the hype, and into the fighter’s lives and minds. UFC PPV Replays: Mixed martial arts’ greatest fighters and epic Pay-Per-View fights are repackaged into a commercial format for fans to see for the first time on free TV. Now fans can relive these incredible events through UFC Pay-Per-View Event Replays, which include exclusive and never-before-seen footage from backstage at the event. You may know the results, but you’ll still be on the edge of you seat. UFC Primetime: As the UFC’s greatest warriors prepare for their biggest battles, viewers follow every step of the way on this real time journey from home life to training camp to main event.  This show features striking cinematography and intimate storytelling with an immediacy that keeps you in the moment and on the edge of your seat right up to fight night.
  22. Show Descriptions Continued UFC Tonight (Live Show): FUEL TV originally produced UFC program airs Monday-Thursday. UFC Ultimate Insider: This weekly magazine show brings viewers beyond the cage and behind-the-scenes of the Ultimate Fighting Championship. This is the ultimate source for exclusive footage, in-depth interviews, feature stories, behind-the-scenes access, and so much more! UFC Ultimate Insider covers the UFC from the inside out. UFC Ultimate Knockouts: The UFC’s Ultimate Knockouts series brings you the greatest knockouts in the history of the sport, delivered by fighters who refuse to leave the result in the hands of the judges, or give their opponent the chance to tap out. These are the men who end fights on their own terms, with a single strike. They leave no doubt… by way of knockout! UFC Ultimate Submissions: Every man has his limit. No matter how tough, there is a pain threshold beyond which no man can pass, the point where determination gives way to submission. This action packed collection brings you all the best submissions from UFC superstars who found victory by pushing the ultimate limits of pain. UFC Unleashed: UFC Unleashed features the best fights from the UFC archives, including pay-per-view events, The Ultimate Fighter finales, and Fight Nights, and more, all in one show. Unleashed brings you the big fights that you missed or want to see all over again.
  23. Digital & Social Media
  24. .COM UFC.COM averaged over 6.3 million monthly unique visitors in 2010 Traffic from outside the U.S. is growing at a faster pace Source: Google Analytics 1. 2010 unique visitors are calculated for Jan 1, 2010 – Dec 31, 2010
  25. SOCIAL MEDIA Facebook & Twitter As of June 28, 2011 Source: Facebook and Twitter
  26. SOCIAL MEDIA As of June 28, 2011 LOOKS LIKE WE’RE KEEPING GOOD COMPANY Our fans keep growing. 5.8 MILLION Source: Official Facebook Pages of Sports League and Teams
  27. UFC’s Channel
  28. ULTIMATE FIGHTING CHAMPIONSHIP UFC’S CHANNEL A single UFC produced video averages over 350,000 views on YouTube – more than any other single video produced by another sports partner. Source: YouTube as of 4/5/2011
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