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The Digital Newscast. Digital Convergence: Allen Henry Christa Lamendola Angela Reighard. Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allows viewers to personalize and customize their news experience. The Problem. The Problem. WCPO & E.W. Scripps.

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the digital newscast

The Digital Newscast

Digital Convergence:

Allen Henry

Christa Lamendola

Angela Reighard

slide2

Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allowsviewers to personalize and customize their news experience

wcpo e w scripps
WCPO & E.W. Scripps

Cincinnati Market

Serves 2.2 million viewers

Flagship station for E.W. Scripps Company

costs for newscast
Costs for Newscast:

$34,000(utilizing existing talent)

$62,000 (hiring new talent)

  • Costs Broken Down:
  • Talent- $0.00- $28,000
  • Cameras- $8,000- $10,000
  • Marketing- $25,000
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