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digital vision

digital vision. Mohamed ElSayad General Manager MSN Arabia, Maghreb & Pakistan. Internet: over 1.5 billion users. 393 million users in Europe. 251 million users in North America. 45 million users in the Middle East. 657 million users in Asia. 173 million users

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digital vision

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  1. digital vision Mohamed ElSayad General Manager MSN Arabia, Maghreb & Pakistan

  2. Internet: over 1.5 billion users 393 million users in Europe 251 million users in North America 45 million users in the Middle East 657 million users in Asia 173 million users in Latin America/Caribbean 54 million users in Africa 21 million users In Oceania/Australia Source: Internet World Stats July2009

  3. ‘09 ad spend to fall by 0.2% TV + 0.5% Newspapers -3.8% Internet +9.5% 55,000 voter registration forms 350,000+ content downloads The changing landscape Source: WPP/Group M Advertising Forecast, December 2008

  4. Media yesterday Media 10 years ago Media 90 years ago Media 60 years ago Media today & tomorrow Media 30 years ago Display Broadcast and digital radio Digital: banners and text Display Radio Text links Micro-sites Text links Radio Radio Print and reusable paper Video advertising Micro-sites TV Rich media Radio Print In-game ads Video Print IPTV In-game ads Radio Print Mobile ads Social networking Rich media Ad-funded apps User generated IPTV Pre-roll Mobile ads Micro-sites Print Print Video advertising Social networking Rich media Interactive video 5 second spot Ad-funded apps Broadcast and cable TV Mobile video ads Portable media ads Ad-funded OS Broadcast and IPTV Digital product placement Broadcast and cable TV Broadcast and cable TV

  5. 35% of the Internet users feel lost withouttheir Internet access, only 27% say the sameabout Television The audience is stillwatching. But where andwhen?

  6. The ONLY constant is Change!

  7. “ Individual mediums no longer operate in isolation; research suggests that we are exposed to over 600 ads a dayjust through the traditional media of TV,radioandnewspaperalone. ” “Our Rising Ad Dosage: It’s Not as Oppressive as Some Think,” Media Matters, February 15, 2007

  8. “The role of advertising is to link consumers to products, brands & services…” Nigel Morris CEO Isobar Worldwide It’s the same game,withnew rules

  9. NAVIGATING digital possibilities in turbulent times

  10. “Companies that increase marketing spend in recession recover three times faster in ‘normal’ times” Ogilvy – Maximising Marketing spend in a recession Brands that invest in innovative marketing strategies can maximise share gains to take advantage of weaker competitors.

  11. With the consumer in control, creating engagement is all about dialogue, entertainment and giving value. With the consumer in control, creating engagement is all about dialogue, entertainmentand giving value. The human passion for sharing experiences is finding new expression through digital media. Thehumanpassion for sharing experiences is finding new expression through digital media.

  12. The cry forcreativity

  13. Experience matters Branded entertainmentFull bespoke experiences including environment development, content production and portal traffic plan Adver-tainmentBranded entertainment content Integrated scenariosMix between all previous creative with added bonding elements, i.e. a hosted microsite Branded "applets"Messenger games, Live gadgets, Facebook gadgets… Branded contentEditorial coproduced with publisher Rich media specials‘never seen before’ executions

  14. Targeting is more important than ever

  15. “People will be less enthused about impressions and more enthusedabout outcomes”Rob Norman – Global CEO, GroupM Interaction Accountability is a sharedresponsibility

  16. The best way to predict the future is to invent it “ ” Allen Kay (Technology Guru)

  17. Thank you!msayad@msn.com

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