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CK Marketing & Communications

CK Marketing & Communications. Fleet buyers rely on trade publications to find information about new technologies, products and services. Companies who want to influence fleet buyers are missing an opportunity if they don’t use this resource. CK Marketing & Communications Value.

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CK Marketing & Communications

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  1. CK Marketing & Communications Fleet buyers rely on trade publications to find information about new technologies, products and services. Companies who want to influence fleet buyers are missing an opportunity if they don’t use this resource

  2. CK Marketing & Communications Value Just one news announcement written and distributed by us will result in multiple major industry print publication coverage as noted in the chart above in addition to inclusion in their daily/weekly e-newsletters – at about a tenth of the cost of an ad appearing just ONCE.

  3. CK Marketing & Communications Just a few examples of placements for our clients. This is a very effective way to communicate with the vast number of fleet buyers in the U.S. who have an enormous impact on what products are put on new vehicles or retrofitted/replaced on existing vehicles.

  4. CK Marketing & Communications Small example of the matrix we develop each year to track editorial opportunities for our clients. File is regularly reviewed and acted upon if subject being covered by a trade publication offers our clients a chance to talk about their products and capabilities as part of upcoming article.

  5. CK Marketing & Communications Outlets that receive press releases/news announcements from our clients. This list is continually updated as we find new publications. We have also started a global distribution network for our clients that have news outside North America

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