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Web Site Design Bringing Your Message to the World

Web Site Design Bringing Your Message to the World. By Dean & Lynne Jacques. Why a Web Site?. Having a Web Site opens doors to worldwide marketing & communications. They are relatively inexpensive to create and maintain, and are available 24 hours a day all over the world.

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Web Site Design Bringing Your Message to the World

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  1. Web Site DesignBringing Your Message to the World By Dean & Lynne Jacques ContentDesign.net

  2. Why a Web Site? • Having a Web Site opens doors to worldwide marketing & communications. • They are relatively inexpensive to create and maintain, and are available 24 hours a day all over the world. • More and more people are turning to the Internet for their information needs. • Companies & organizations are expected to have quality web sites by their customers.

  3. Marketing Tools Which of these mediums provides the most bang for the buck? Which attracts viewers who are already interested enough in your products or services to be searching for them? • Print • Television • Radio • Mailings • Shows • Web Sites

  4. Web Site Benefits • Providing information. • Soliciting information. • Outreach. • Marketing. • Selling. • Archiving. • Unlimited space for your information. • Constant availability.

  5. The Practical Side • Cost is minimal compared to print. • Changes can be made instantly with little or no cost. • Color photos & graphics can be easily added or changed. • Server & Domain Name charges are also minimal. • Almost unlimited space for information. • Availability worldwide, 24 hours a day.

  6. Archiving! The almost unlimited space available on a web site allows you to not only communicate your message and other information, it allows you to keep a history of past information as well. Old newsletters. Committee minutes. Articles. Pictures. A history of your organization.

  7. Cost • Cost of building the site. • Domain Name. • Server fee. • Person to maintain site. • Marketing.

  8. Print Considerations • Cost of designer. • Cost of paper. • Printing expenses. • Use of color adds immensely to cost. • Quantity of printed materials adds to cost. • Storage of printed materials. • Distribution of material. • Updating or correcting material means replacing it, incurring all these costs again.

  9. Web Site Considerations • Web sites have to be marketed to make people aware they exist. • People tend to scan for information rather than read. • More difficult to read from computer monitor than from print. • Navigation must be carefully planned. • Hyperlinks can send your visitor away from your site with a click.

  10. Web Specific Content • The most important aspect of a web site is properly communicating your message to your readers. • It is important to provide content specially written for the medium of the Internet. • A professional writer needs to understand the art and science of writing web site content.

  11. Start Today!!! • If you want a professional writer skilled in web site design, contact Dean Jacques at Content Design, 860.526.4411.

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