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Generational Differences and the BHS

Generational Differences and the BHS. By Chris Rimple, with thanks to Chuck Greene and “Digger” MacDougall Last Updated January 23, 2007. About The Author. Barbershopper since 2003, former chapter and district Marketing VP, COTS instructor

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Generational Differences and the BHS

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  1. Generational Differences and the BHS By Chris Rimple, with thanks to Chuck Greene and “Digger” MacDougall Last Updated January 23, 2007

  2. About The Author • Barbershopper since 2003, former chapter and district Marketing VP, COTS instructor • Disciple of Chuck Greene and J.R. “Digger” MacDougall – focus on generational differences • 40, married, no kids, work in high tech – an example of our “target market” for recruiting • First barbershop experience at 18, but didn’t join for 20 years – plant the seed, it will grow • chrisrimple@yahoo.com

  3. Generational Differences

  4. “Long-civic” Generation • Age 60+ • Grew up in times of scarcity (Great Depression, World Wars) – banded together for survival • Place importance on Affiliation – spending time with people of similar backgrounds and experiences • More time than money • Usually agricultural or manufacturing background • Accustomed to working in a hierarchical environment – position and titles are important • Past accomplishments have meaning

  5. Boomers, GenX, GenY, Milleniums • Age 55-, particularly true for 40- • Grew up in times of plenty – 24 hour stores, technology, instant communication, etc. • Place importance on Achievement – relationships are valuable, but secondary • More money than time • Usually knowledge worker or service background • Accustomed to working in a flat environment – everyone’s ideas and opinions have equal value • Past accomplishments are less meaningful – what have you done for me lately?

  6. Truths About Younger Generations • Time is very limited – anything they do must have “meaning” • Will spend $$ on things they think are important • Live in the 21st century – communications, socializing • Not looking for more “friends” – by the time you meet them, relationships already established • Multi-cultural, raised with equality, generally less religious, little patience for bigotry and intolerance • Less respect for authority – government and business corruption has taught them not to trust • Not “slackers” – actually more productive than earlier generations

  7. More Information • Read Chuck Greene’s excellent report “Resurgence of the BHS” at http://bellsouthpwp.net/g/r/gree8732/ • Discuss with your chapter’s Chapter Development and Youth In Harmony leaders

  8. Chapter Differences

  9. Affiliation Chapter • Generally older members with average age increasing • Frequent socializing during and after rehearsals with low riser discipline • Less attention to singing quality – low audition standards and members sing “for fun”, not for specific goals • Low contest scores or not participating in contests at all • Difficulty attracting younger members and high-quality directors • High “churn rate” – most new members don’t stay longer than 2 years, because their needs aren’t being met

  10. Achievement Chapter • Generally younger members with average age static • Socializing limited to outside rehearsal times with high riser discipline • Strong focus on singing quality – specific goals defined and new goals set as prior goals are achieved • Moderate to high contest scores, frequent coaching to improve contest performance • Little difficulty in attracting younger members and high-quality directors • Lower “churn rate” – high audition standards ensure dedicated new members with needs being met

  11. Question Are you an Affiliation or Achievement chapter?

  12. Know Who You Are • Be honest with yourself • Most chapters are Affiliation chapters, but portray themselves as Achievement chapters • What are your contest and performance goals? • How hard are you willing to work to reach them? • Are you doing it, or just talking about it? • Are you meeting the needs of your members? Of the prospective members you’re recruiting? • Remember: a good Affiliation chapter is JUST AS VALUABLE as an Achievement chapter, but you must be MEETING THE NEEDS of Affiliation members

  13. Becoming What You Want To Be • Recognize that the needs of Affiliation and Achievement members are very different • Accept that very few chapters can meet both needs successfully • Define “what you want to be when you grow up” – If you’re not there, what has to change? • If you decide to change: be prepared to lose members, perhaps many

  14. What Next? Review “Understanding Customers” slides

  15. Questions? Contact Chris Rimple chrisrimple@yahoo.com

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