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Learning & Models of Behavior Change

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Learning & Models of Behavior Change. Diane B. Wilson EdD, RD Mary S. McLellan MS,RD Medical University of South Carolina.

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Presentation Transcript
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Learning & Models of Behavior Change

Diane B. Wilson EdD, RD

Mary S. McLellan MS,RD

Medical University of South Carolina

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Developed as part of an Enhanced AHEC Community Partnership for Health Professions Workforce and Educational Reform project funded by the Health Resource and Service Administration (HRSA)

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OBJECTIVES

  • Behavior change theory, role in changing health habits
major variables in behavior change
Major Variablesin Behavior Change
  • Knowledge
  • Skills
  • Beliefs
  • Attitudes
  • Values
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Health Belief Model

INDIVIDUAL PERCEPTIONS MODIFYING FACTORS LIKELIHOOD

OF ACTION

Demographic Variables

Socio-psychological Variables

Perceived susceptibility

Perceived severity

Perceived benefits of

preventive action

Perceived barriers

to prevent action

Likelihood of taking recommended preventive health action

Perceived threat

Cues to Action

Information

Reminders

Persuasive communications

Experience

categories of belief
Categories of Belief
  • Perceived Seriousness
  • Perceived Susceptibility
  • Perceived Benefits
  • Perceived Barriers
categories of belief7
Seriousness

Relative severity of the health problem.

E.g. Seriousness of hepatitis encourages individuals to get the hepatitis vaccine.

Susceptibility

Nature and intensity of perceptions affect willingness to take preventive action.

Nature and intensity of perceptions affect willingness to take preventive action.

Categories of Belief
categories of belief8
Benefits

Anticipated value of the recommended course of action.

Must believe recommended health action will do good if they are to comply.

Barriers

Perception of negative consequences

Greatest predictive value of whether behavior will be practiced.

Categories of Belief
stages of change
Stages of Change
  • Precontemplation
  • Contemplation
  • Preparation
  • Action
  • Maintenance
precontemplation
Precontemplation
  • Definition
    • Not considering changing their behavior
    • Lack of awareness
  • Intervention Approach
    • Novel information
    • Persuasive communications
    • Experiences
contemplation
Contemplation
  • Definition
    • Person is beginning to consider behavior change
    • Important stage of information acquisition
  • Intervention Approach
    • Motivated by role modeling and persuasive communications
    • Receptive to planned or incidental learning experiences.
preparation
Preparation
  • Definition
    • Deciding to change by preparing and experimenting.
    • Psychological preparation of trying on or visualizing new behaviors and sharing the idea with others. Deciding to change.
  • Intervention Approach
    • How-to information, skill development, attitude change
action
Action
  • Definition
    • Actually trying the new behavior
  • Intervention Approach
    • Skill
    • Reinforcement
    • Support
    • Self-management
    • Attitude and attribution change
maintenance
Maintenance
  • Definition
    • Establishment of the new behavior
    • Taking on the new attitudinal and environmental supports
  • Intervention Approach
    • Relapse prevention skills
    • Self-management
    • Social and environmental support
discussion time
Discussion Time
  • Identify one of your health beliefs that may not be entirely healthy and place it in the model.
  • What might move you to change your behavior?
summary
Summary
  • Behavior change involves many factors, including cognitive and affective variables.
  • Health Promotion is based on several theoretical models that help explain health behavior.
  • Understanding an individual’s “readiness to change” is an important aspect of their potential for success in behavior change.
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