The smartphone a game changer
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The Smartphone: A Game Changer. Your Clients Customers Are Already Mobile. Own Smartphones. Feature Phones – 48%. Feature Phones – 34%. Smartphones – 64%. Smartphones – 52%. Goodbye Feature Phone. Hello Smartphone. This is where it’s at!. The Big Migration. Largest TVC. $500,000,000.

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The Smartphone: A Game Changer

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The smartphone a game changer

The Smartphone:A Game Changer


Your clients customers are already mobile

Your Clients CustomersAre Already Mobile


Own smartphones

Own Smartphones

Feature Phones – 48%

Feature Phones – 34%

Smartphones – 64%

Smartphones – 52%


Goodbye feature phone

Goodbye Feature Phone


Hello smartphone

Hello Smartphone


This is where it s at

This is where it’s at!


The big migration

The Big Migration


Largest tvc

Largest TVC

$500,000,000


Marketing advertising

Marketing/Advertising

Promotional Products

Direct Mail

$13 Billion (- 1.4%)

$12 Billion (- .6)

Printing

Media

(TV, Radio & Publications)

$81 Billion (- 4.5%)

Mobile Advertising

$29 Billion (- .8%)

$1.2 Billion (+ 65%)


Fastest growing segment

Fastest Growing Segment

47%

65%

79%

2010

2011

2012


How it works

How It Works . . .


Drive traffic

Drive Traffic

Ads

Mobile

Micro


Our ads will

Our Ads Will . . .

  • Conduct a Survey

  • Conduct a Poll

  • Conduct a Contest

  • Open iTunes

  • Play Audio

  • Show a Coupon

Initiate a Call

Open a Website

Download an App

Send an SMS

Open a Map

Play a Video


Highly targeted

Highly Targeted

  • Economic Advantage

  • Housing Type

  • Location

  • Device Type

  • Mobile OS

  • Time, Day, & Week

  • Weather Based

  • Contextual

  • Content Type

Sex

Age

Occupation

Industry

Income

Marital Status

Ethnicity

Social Grade


Banner ads

Banner Ads


Insertion order

Insertion Order


Get creative done

Get Creative Done


Campaign analytics

Campaign Analytics


It s that simple

It’s That Simple!


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