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The Smartphone: A Game Changer

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The Smartphone: A Game Changer. Your Clients Customers Are Already Mobile. Own Smartphones. Feature Phones – 48%. Feature Phones – 34%. Smartphones – 64%. Smartphones – 52%. Goodbye Feature Phone. Hello Smartphone. This is where it’s at!. The Big Migration. Largest TVC. $500,000,000.

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Presentation Transcript
own smartphones
Own Smartphones

Feature Phones – 48%

Feature Phones – 34%

Smartphones – 64%

Smartphones – 52%

largest tvc
Largest TVC

$500,000,000

marketing advertising
Marketing/Advertising

Promotional Products

Direct Mail

$13 Billion (- 1.4%)

$12 Billion (- .6)

Printing

Media

(TV, Radio & Publications)

$81 Billion (- 4.5%)

Mobile Advertising

$29 Billion (- .8%)

$1.2 Billion (+ 65%)

fastest growing segment
Fastest Growing Segment

47%

65%

79%

2010

2011

2012

drive traffic
Drive Traffic

Ads

Mobile

Micro

our ads will
Our Ads Will . . .
  • Conduct a Survey
  • Conduct a Poll
  • Conduct a Contest
  • Open iTunes
  • Play Audio
  • Show a Coupon

Initiate a Call

Open a Website

Download an App

Send an SMS

Open a Map

Play a Video

highly targeted
Highly Targeted
  • Economic Advantage
  • Housing Type
  • Location
  • Device Type
  • Mobile OS
  • Time, Day, & Week
  • Weather Based
  • Contextual
  • Content Type

Sex

Age

Occupation

Industry

Income

Marital Status

Ethnicity

Social Grade

ad