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The outs of e-marketing. By greenmessage The environmental communication specialists. Content. What is marketing E-Marketing Targeting Content How to read stats How to turn warm leads into sales. What is marketing?. Identifying what your target customer wants Pulling not pushing

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The outs of e marketing

The outs of e-marketing

By greenmessage

The environmental communication specialists


Content

Content

  • What is marketing

  • E-Marketing

  • Targeting

  • Content

  • How to read stats

  • How to turn warm leads into sales


What is marketing

What is marketing?

  • Identifying what your target customer wants

  • Pulling not pushing

  • Identify your USP

  • Looking good – Branding

  • Use emotion

    • Safety – healthy – environmental etc.

  • The step before a sale


Marketing strategy

Marketing Strategy

“The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.”

Source :- Business Link


Traditional direct mail

Traditional Direct Mail

  • Last year the UK spent over 2 billion pounds on traditional direct mailings

  • A good direct mail campaign will get 1% open rate

  • Therefore 99% was wasted!

  • Imagine the energy and materials being wasted on each mailing and the lack of results


E marketing

E marketing

  • The most

    • Powerful

    • Flexible

    • Cost effective

    • Measurable

    • Time driven

  • Marketing


Targets

Targets

  • Use your database to target the message

  • Use not only contacts but light touches!

  • Collect business cards – goldfish bowl!

  • Segment by marketing strategy

  • When and what they want to see

Remember to update your database every month!


Legal requirements

Legal requirements

  • Permission marketing

  • Managed unsubscribe

  • Legal Decent & honest

  • Advertising Standards Authority


Market research

Market research

  • Use e-newsletters as your market research

  • Create product/service subjects

  • Measure click through’s

  • Establish what people look at


Content1

Content

  • Well thought out punchy words

  • Relevant pictures

  • Links to your own web site

  • Spam words! - A must

  • Platform checking! - A must

  • Auto responders

150 words per article is great


Timing

Timing

  • Timing is everything

    • Same time every time

    • Not Mondays or Fridays

    • 10.00 am to 4.00pm is ideal

Gran always said being regular was good for you!


E newsletter stats

E – Newsletter stats

  • The only marketing which is totally measurable

  • Real time results

  • The ability create warms leads

  • Salesman's dream!


Stats the must have list

Stats – the must have list

  • Unique opens

  • Links

  • Bounces

  • Unsubscribe

  • Forwards

  • Triggers

  • Auto downloads


What next

What next

  • Reap what you sow

  • Follow up calls they are warm now!

  • Seek feed back

  • Learn what people want to see

  • Plan next e-newsletter well in advance

The follow up is so important as it is what seals the deals


Now what

Now what

  • E-marketing is the most powerful and cost effective tool in you business growth plans

  • Create a plan

  • Work the plan

  • Measure the outcome

  • Review and improve


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