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HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007. Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits. Hallmark 1.

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HOMO CONNECTUSThe impact of technology on people’s everyday livesLee Rainie – Director Pew Internet ProjectUniversity of North Florida November 5, 2007


Seven hallmarks of

the new digital ecosystem which Homo Connectus

inhabits


Hallmark 1
Hallmark 1

Media and gadgets are ubiquitous parts of everyday life


Home media ecology 1975
Home media ecology - 1975

Product Route to homeDisplayLocal storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology now
Home media ecology – now

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations DSL TV

Info wireless/phone radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations camcorder/camera PDA/Palm game console

game console paper

non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Hallmark 2
Hallmark 2

The internet, especially broadband connectivity, is at the center of the revolution


Internet and broadband adoption 1995 2007
Internet and broadband adoption 1995-2007

All internet - 142 mill.

Broadband at home- 96 mill.


Hallmark 3
Hallmark 3

New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.



Mobile devices college student ownership

88% of college students own cell phones

81% own digital cameras

63 own MP3 players

55% own video cameras

55% own laptops

27% of college students own a PDA or Blackberry

----

77% of college students play games online

Mobile devices – college student ownership


Hallmark 4
Hallmark 4

Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers


Content creation
Content creation

55% of online teens have created their own profile on a social network site like MySpace or Facebook

----

20% of online adults have such profiles



Content creation1
Content creation

51% of young adult internet users have uploaded photos to the internet

----

37% of all users have done this


Content creation2
Content creation

39% of online teens share their own creations online, such as artwork, photos, stories, or videos

----

22% of online adults have done this


Content creation3
Content creation

33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments

----

13% of online adults do this


Content creation4
Content creation

33% of college students keep blogs and regularly post

----

12% of online adults have a blog


Content creation5
Content creation

27% of online teens report keeping their own personal webpage

----

14% of online adults have their own page


Content creation6
Content creation

26% say they remix content they find online into their own artistic creations

----

9% of online adults have done this


Content creation7
Content creation

19% of online young adults have created an avatar that interacts with others online

----

9% of all adult internet users have done this


Content creation8
Content creation

15% of young adult internet users have uploaded videos to the web

----

8% of all adult internet users have done this



Hallmark 5
Hallmark 5

All those content creators have an audience.


Accessing new information content
Accessing new information content

55% of young adult internet users use video-sharing sites

---

33% of all adults go to such sites


Accessing new information content1
Accessing new information content

54% of college students have read blogs

---

36% of all adults do that


Accessing new information content2
Accessing new information content

44% of young adult internet users seek information at Wikipedia sites

---

36% of all adults use them


Accessing new information content3
Accessing new information content

14% of young internet users download podcasts

---

12% of all adults do


Hallmark 6
Hallmark 6

Many are sharing what they know and what they feel online and that is building conversations and communities


Information sharing and evaluation
Information sharing and evaluation

37% of young adult internet users have rated a person, product, or service online

---

32% of all adults have done so


Information sharing and evaluation1
Information sharing and evaluation

34% of online young adults have tagged online content

---

28% of all adults have done that


Information sharing and evaluation2
Information sharing and evaluation

25% of younger internet users have commented on videos

They also post comments on blogs and photos

---

13% of all adults have commented on videos


Hallmark 7
Hallmark 7

Online Americans are customizing their online experiences thanks to Web 2.0 tools


Information customization
Information customization

~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs


Information customization1
Information customization

~ A quarter to a third of younger internet users get RSS feeds


What all this connectivity does to us
What all this connectivity does to us

  • It changes our relationship to information and media

  • It changes our relationship to each other


Life changes in 10 important ways 1
Life changes in 10 important ways – 1

Volume of info grows

– the “long tail” of information expands – Chris Anderson


Life changes in 10 important ways 2
Life changes in 10 important ways – 2

Velocity of info increases

– “smart mobs” emerge

– Howard Rheingold


Life changes in 10 important ways 3
Life changes in 10 important ways – 3

Venues of intersecting with info andpeople multiply

– place shifting and time shifting occur

-- “absent presence” and “present absence” become regular features of human interactions


Life changes in 10 important ways 4
Life changes in 10 important ways – 4

Venturing for info changes

– search strategies and search expectations spread in the search-engine era


Life changes in 10 important ways 5
Life changes in 10 important ways – 5

Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts)


Life changes in 10 important ways 6
Life changes in 10 important ways – 6

Valence (relevance) of info improves – search gets better

-- “Daily Me” and “Daily Us” get made – Nicholas Negroponte

---

… the variety of info increases, especially for heavy users

– they bump into news


Life changes in 10 important ways 7
Life changes in 10 important ways – 7

Vetting of info becomes more “social”

– credibility tests change as people ping their social networks

-- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo


Life changes in 10 important ways 8
Life changes in 10 important ways – 8

Viewing of info is disaggregated and becomes more “horizontal”

– new reading strategies emerge as coping mechanisms

-- Allen Renear UI-Champaign-Urbana


Life changes in 10 important ways 9
Life changes in 10 important ways – 9

Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled

– collective intelligence expands – Pierre Levy and Henry Jenkins

-- “5th Estate” emerges - William Dutton


Life changes in 10 important ways 10
Life changes in 10 important ways – 10

inVention of info and the visibility of new creators is made easier

– the read/write, Web 2.0 world facilitates participation

-- privacy and identity are scrambled


Hallmark 8
Hallmark 8

Everything is going to change in the coming years


The j curve laws
The J-curve laws

  • Computing power doubles every 18 months – Moore’s law

  • Storage power doubles every 12 months – disk law

  • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law

    • Spectrum power is enhanced with efficiency improvements in spectrum allocation and use


Home media ecology now1
Home media ecology – now

Home media ecology – future

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations phone/DSL TV

Info wireless radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations PDA/Palm game console

game console paper

Satellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology future

Virtual worlds – Second Life

Mirror worlds – Google Earth

Augmented reality – Smart door knob

Life-logging – Nike and iPod link

Home media ecology – future

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations phone/DSL TV

Info wireless radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations PDA/Palm game console

game console paper

Satellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Thank you
Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

[email protected]

202-419-4500


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