The Changing Face of Consumer Expectations.
This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

The Changing Face of Consumer Expectations. PowerPoint PPT Presentation


  • 58 Views
  • Uploaded on
  • Presentation posted in: General

The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency.

Download Presentation

The Changing Face of Consumer Expectations.

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The Changing Face of Consumer Expectations.

Keith Pardy

WFA, Mumbai


Observations


Straight lines


Networked nature


Social networks


Networked media


The end of demographics

Food

Green concerns

Ethics

Values

Passions

Desires

Health

Sustainability

Organics


Transparency


Consumers connect

Corporations broadcast


Co Creation


Is there any problem that 3 billion people can’t solve?


Brands as beliefs


Mass Media


The 7th Mass Media


Remember:

KEYS

WALLET

PHONE


Timely - Relevant & Contextual


Social Marketing Intelligence

The Black Gold of the 21st Century


?


Budgets


Space & Time


Metrics


Media Planning


Organizational structures


Social Marketing Intelligence


Research


Thank you !

Thank you !


  • Login