The Changing Face of Consumer Expectations.
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The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency.

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The end of demographics

Food

Green concerns

Ethics

Values

Passions

Desires

Health

Sustainability

Organics



Consumers connect

Corporations broadcast




Brands as solve?beliefs


Mass Media solve?



Remember: solve?

KEYS

WALLET

PHONE



Social Marketing Intelligence solve?

The Black Gold of the 21st Century


? solve?


Budgets solve?


Space & Time solve?


Metrics solve?





Research solve?


Thank you ! solve?

Thank you !


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