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Assessment Criteria

Assessment Criteria. The report addresses the questions in the assignment brief. The report has an introduction, giving the readers an idea of what will be discussed, the selected countries, what the chosen company does and why the company wants to enter a foreign market.

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Assessment Criteria

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  1. Assessment Criteria • The report addresses the questions in the assignment brief. • The report has an introduction, giving the readers an idea of what will be discussed, the selected countries, what the chosen company does and why the company wants to enter a foreign market. • The points/arguments are presented in a logical sequence. • The arguments are informed by International Business Strategy academic theory and the author is able to apply it to real-life situations. • The author brings in diverse and relevant practitioner materials. • All materials in the report are directly relevant to the assignment and to the author’s chosen industry. Implications for the firm are clearly drawn out. • All conclusions are clearly supported by evidence, either theoretical or empirical. • All non-common-knowledge facts and arguments are referenced. • The sources used are up-to-date and appropriate for an academic work

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