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Facoltà di Economia II Semestre a.a. 2013 – 2014 30 ore - 4 CFU Dott. Alice Endellion MACKENZIE [email protected] INGLESE. Livello B1 - COUNCIL OF EUROPE (PET – BEC- preliminary) BEC – Idoneità Già consegnato e verbalizzato online. Prerequisiti. IMPORTANTE.

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Facoltà di Economia

II Semestre a.a. 2013 – 2014

30 ore - 4 CFU

Dott. Alice Endellion MACKENZIE

[email protected]

INGLESE


Livello b1 council of europe pet bec preliminary bec idoneit gi consegnato e verbalizzato online

Livello B1 - COUNCIL OF EUROPE

(PET – BEC- preliminary)

BEC – Idoneità

Già consegnato e verbalizzato online

Prerequisiti


Importante
IMPORTANTE

Se la prenotazione all'appello non rispetta la sequenza stabilita dalle regole di propedeuticità l'esame sostenuto sarà annullato.

Il B1 deve essere già verbalizzato online per poter accedere all’iscrizione all’appello della prova d’Inglese di questo corso.


Esame fuori corso
Esame Fuori Corso

  • L’esame fuori corso è riservata agli studenti:

  • - fuori corso

  • - a tempo parziale

  • - agli iscritti all’ultimo anno di corso per l’anno accademico di riferimento


Course level b1 b2
Course Level: B1 + / B2

Lavorando verso B2

Workingtowardslevel B2

In the

Common European Framework of Reference


I risultati
I risultati

  • I risultati con l’esito della prova saranno sempre caricati sulla segreteria online dopo una o due settimane max.

  • www.https://segreteriaonline.unisi.it

  • Valutazione della Porva: IDONEO / NON IDONEO


Verbalizzazione sul libretto cartaceo
Verbalizzazione sul libretto cartaceo

  • Sarà possibile verbalizzare la prova sul libretto cartaceo durante ricevimento.

  • Controllate online per eventuale variazioni con avvisi riguarda l’orario di ricevimento


Ricevimento

Mercoledì dalle 12:00 alle 13:00

[email protected]

Durante periodo delle lezioni

Presso Dip. Studi Aziendali e Giuridici

Laboratorio Linguistico

Ricevimento


Calendario
Calendario

  • Inizio corso: 7 marzo 2014

  • Fine corso: 9 maggio 2014

  • Gruppo [00-49]

  • Mercodelì dalle 10:00 alle 12:00 Aula Caparrelli

  • Venerdì dalle 08:00 alle 10:00 Aula Caparrelli

    Gruppo [50 – 99]

  • Mercoledì dalle 14:00 alle 16:00 Aula Caparrelli

  • Venerdì dalle 10:00 alle 12:00 Aula Caparrelli


To improvereadingcomprehensionskills and help develop general awareness of the particularlanguageused in economic or business typearticles.

To become more familiarised with a set of business and economicvocabulary via the acquisition of the keywords and phrases and via the analysis of theirpatterns of collocation and word formation.

To consolidate languageaccuracy via the analysis and practice of the keygrammaritems from B1+ up to elements of B2 level.

To enhancewritingskills in an economic or business context in such a way to encouragestudents to writing more effectively and appropriately.

AIMS


Course reading and vocabulary topics

Companies and Start-ups

Finance and Corporate Governance

Marketing and Advertising

Manufacturing and Productivity

Innovation and Creativity

Describing Statistics/ Graphs and Trends/Numbers

Jobs: Job Seeking -Recruitment – Interviewing

Career Management –Job Motivation -Absenteeism

Protecting the Environment

Economics and Happiness

E-Business

Trade – Fair Trade - Ethics

Course Reading and Vocabulary Topics


Writing Focus

  • Business letters

  • Letter of complaint

  • Letter of enquiry

  • Thank you letters

  • Letter of appology

  • Invitation to conferences

  • E-mails for making/confirming arrangements

  • Job application letter /cover letter

  • Rejection letters – Letter of appointment – and corresponding replies


Grammar content b1 b2

Presentsimple and continuous, presentperfect

Pastsimple, pastcontinuous, pastperfectsimple and continuous

Future forms (be going to + inf, presentcontinuous, will/shall + inf

Allconditionals and future time clauses

Future perfect and future continuous

The Passive: Allforms

Gerunds and infinitives

Comparatives and superlatives

Adjectives, adverbs and adverbialphrases

Phrasalverbs (a selection)

Relative pronouns and defining/non defining relative clauses

Reportedspeech

Modals of obligation, deduction, ability and possibility

Pastmodals (must/might/can't, etc. + havepastparticiple)

Structures after wish

Used to/ be used to/ getusedto

Clauses of purpose and contrast

Prepositions in economiccontext

GrammarContent (B1 + - B2)


Youshouldalready be familiar with the followinggrammarquestions and able to answerthem.

Makesureyoualso cover the B1 + level and some B2 elements of grammarwhichwill be covered in thiscourse:

See part II of grammarsection in Dispensa for B2 elements.


Grammar type questions b1 level
Grammartypequestions B1 level

  • 1 She _______ if he’d ever been to Spain.

  • a) said b) told c) told me d) asked

  • 2 The product _______ three times before it goes to the packaging area.

  • a) is tested b) tests c) are testing d) are tested

  • 3 They are planning _____ their new campaign next Spring.

  • a) launch b) launching c) to go launching d) to launch


  • 4) You look exhasted!

  • I am. I ………………infront of the computer all morning.

  • worked

  • have been working

  • did work

  • 5) How long………….you ………….English?

  • Since October. (learn)

  • 6) When I woke up this morning, I could hear that it …………very hard. (rain)


1: Which one of the following expresses a future possibility? John ____________ computer science at university next year.

a) might study b) is going to study

c) will study d) is studying

2: Which one is NOT possible? I'll call you when __________.

a) I've arrived b) I'm arriving

c) I'llarrived) I arrive


4: Which future form is correct and natural?

Guess what? _____________ married next spring!

a) I'llgetb) I'mgetting

c) I'm going to get d) I get

5: Which expression describes time in the past, and not the future?

a) from now on b) oneday

c) in the old days d) sooner or later


6: Which sentence expresses a definite future intention/plan?

Mary ______________ a new house.

  • might buy

  • may buy

  • is going to buy/ is buying

  • is thinking about buying


Other grammar type questions
Other grammar type questions:

  • Transform and finish the sentence to have the same meaning:

  • 1) «Have you got the documents we need?»

  • She asked whether I ……………………………..

  • 2) “Are you still working for Novartis?”

  • He asked if I …….still …………….....................


You also need to know b2
Youalsoneed to know (B2)

  • Third Conditional

  • Structures after Wish

  • Future time clauses

  • Future Perfect and Future Continuous

  • More verbs which take Gerund or Infinitive

  • Past modals: must/might/can’t etc. + have + past participle (deductions and speculations about past actions)

  • Reporting verbs (some)


http://www.examenglish.com/FCE/fce_grammar.htm

http://www.bbc.co.uk/worldservice/learningenglish/quizzes/quiznet/archive_2003.shtml

Grammar Practice online


15 lessons

10 – Economics and Happiness/E Business

11 – Business and the Environment

12 – Jobs and Recruitment

13 –Jobs and Career Management

14 –Writing Emails and Letters I

15 – Writing Emails and Letters II

15 Lessons

  • 1 - Course Presentation

  • 2 - Companies

  • 3 – Company Finances

  • 4 – Marketing and Selling

  • 5 – Brand Management

  • 6 - Advertising

  • 7 –Innovation & Creativity

  • 8 –Describing Statistics

  • 9 – Graphs and Trends


Companies
Companies

  • Setting up business, the founders of companies, company success

  • Different types: Mergers, takeovers, partnerships, multinationals, joint ventures, family businesses, high-tech corporations.

  • Company changes: company structures in the past and in the present. Standardised/customised production

  • What kind of changes? Re-locating, out-sourcing, off-shoring

  • Different types of companies: mergers, multi-national, subsidiaries, joint-ventures

  • How companies face change. What are the challenges? Are they threatened? Companies and globalisation.

  • Companies and productivity – Manufacturing –

  • Groups of people in companies: shareholders, management, workforce


Companies and corporate governance
Companies and Corporate Governance

  • Company financial performance, financial reporting: regular or irregular? (Auditors like SEC)

    We are talkingaboutmismanagement and irregularities, accountingfailure, bankruptcy

  • Corporate rule? More strict?

  • Company investigations and financialrisksas a consequence of globalisation

  • Scandals (like Parmalat, Enron, Ahold)

  • Companies in dept due to overstatingtheirprofits


Financial terms
Financial Terms

  • Market shares

  • Shareholders

  • Turnover/Revenues

  • Dividend, gross profit, net profit….

  • Depts/credits

  • Margin/mark up/ profits …

  • Stock exchange

  • Capital

  • Loan

  • leasing


Marketing and brands
MARKETING and BRANDS

  • The various activities of the marketing activities: the so called marketing mix:

  • the “4 P”: Product, Price, Promotion and Place.

  • Marketing and Brands: Brand image

  • Images linked to products; people's attitudes to brands. Do brands provide us with beliefs?

  • Do brands stand for what they really are?

  • Describing functions and quality of products

  • Are people vulnerable? Are we manipulated into buying things?

  • What products appeal to customers?

  • What is brand loyalty? brand image? Brand stretching? Brand awareness?


Selling and marketing advertising
Selling and Marketing - Advertising

  • Different traditional selling methods: sales promotions, sponsorship, public relations, advertising media, direct marketing…

  • New ways of marketing: “guerrilla marketing” a different approach. Online advertising: pop-ups, banners…(controlled) word of mouth

  • What is a sales pitch? A sales rep? (representative) An advertising campaign? Branding? A dealer? Agressive/soft talk

  • How difficult is it to market your product successfully?Marketing and targetting a market: potential customers (market research)Who are your potential customers/clients?


Products
PRODUCTS

  • lifecycle of products

  • Product range

  • Product placement

  • Product endorcement

  • Lauching products

  • Sales forecasts


Other terms and key words to go into companies
Otherterms and keywordsto go into companies

  • Suppliers

  • Wholesalers

  • Retailers

  • Sponsorship


Describing statistics
Describing statistics

  • Describing trends and graphs:

  • Increase, rise, decline, jump, soar, plummet, rocket, slide, nosedive, fluctuate…

  • What is a peak? a drop? a recovery?

  • Adjectives and adverbs? Used to describe to what degree, by how much and how fast trends change.

  • Dramatically hugely or slightly moderately significantly, substantially, rapidly, sharply


Describing statistics1
Describing statistics

  • Youneed to be able to interpretate graphs and trends

  • Youneed to be able to use prepositionsin thisparticular area of the language:

    Eg: the share price rose to 16 euro by 15 %

  • Understand the importance of linkersin graphdescriptions: while/ whereas/ although/despite

  • Example: The prices of petrolhadplungedin Spain last monthwhereasthe prices of petrol in France werestillgraduallyincreasing.


Graphs and trends continued
Graphs and trends continued

  • The differencebetweensimilarverbs: rise/raise.

    Does the price of petrolrise or raiseas a result of the politicalissuestakingplaceat the moment.

    Are these transitive or intransitive verbs? Do they take an object?


Jobs and recruitment
Jobs and Recruitment

  • Here we are focussing on language to express different ways for getting a job. Job advertisements, internet, personnal contacts...

  • We are therefore talking about «job-seeking»

  • The online job market: job-search website.

  • What different work experiences one can get before a permanent job: work placements, apprenticeships, graduate trainee schemes, stages…

  • What kind of work? Part-time?shift work?Tele-work?


Sample vocab
Sample vocab

To getpromoted

To applyfor an interview

To be sacked/ to get the sack/to be made redundant/ unemployed/to be dismissed/ to be disbanded/ to be fired

To have a salary/ to be on the dole

To be shortlistedfor a job/ to be accepted/ to be rejected/ to be selected

What are skills? Qualities? Qualifications? References? Referees?Achievements?


Job motivation and recruitment in hr human resources
Job Motivation and Recruitmentin HR (Human Resources)

Job satisfactionand job motivation

Whatdifferent ways can a company motivate itsemployees?

Whatis the differencebetween:

employer and employee

Whataboutcandidates and applicants?

And interviewer and interviwee? An interview?


About jobs
About jobs …

Doespaydepend on job description?

Or job productivity?

Or by raisingproductivity?


Word formations
Word formations:

Example: word formation

An applicantapplies for a job

To applyfor a job/ a post

To send in yourapplication

Example: Word collocation:

To fill in an applicationform

To meet a deadlineto hand inyourapplication

To make a complaintabout a problem


Productivity
Productivity

  • Here we are talking about productivity in manufacturing context. The way companies can improve their productivity.

  • We will be talking about the suppliers and the manufacturers and the application of «just in time delivery» or BTO «built to order» and sales forecasts, assembly lines, delivery, quality control, staff shortage

  • Other terminology: stock, warehouse, efficiency, wasting resources, cutting costs


Competition
Competition

  • There are manyidioms(expressions) usedwhentalkingaboutcompetition:

  • Whatistheirorigin? Sport? Water?

  • Wewill focus on common expressionsused for a betterunderstanding of the articles.

  • Eg: «be neck and neck» = fair competition

  • « a onehorse race» = the only competitor (no otherrivals)


Innovation and creativity
Innovation and Creativity

Innovation and new designs for productsmakingbetterreturns/ generatingprofits

Launchingnew products

Whatis a breakthrough? (an important discovery or development)

What is a prototype? (a first or preliminary version of a device from which other forms are developed)


Innovation continued
Innovationcontinued

  • Entrepreneurship:

  • Entrepreneurs and theirwillingness to take risksand identifyopportunities –

  • Success? Or failure?

  • New ideas/ the ability to seeingthings from differentperspectives…

  • The abilty to spotting the need for new techniques or devices.


Trade and globalisation
TRADE and Globalisation

Doesglobalisationdamagelocal(goods, services or cultures)

Doesglobalisationhave an impacton living standards? Doesitincreasecompetitionbetween companies?

  • Wewill be talkingabout the Fair TradeMarket: A new area givinghope to smallerproducersto surviveaftersuffering from globalisation.

  • A solution to the world to tackle povertyand savefarmers from bankruptcy.

  • Keywords: subsidies, deregulation, wealth, prosperity, survival, dumping, tariffs, quotas, customs, breaking into new markets, to booming or decliningtrade.


Trade celebrities and charities
TradeCelebrities and Charities

  • Here wewill be talkingabout the involvement of celebritiesin internationalpolitics and economies.

  • Celebritieshope or aim to change/influence the relationshipbetweengovernments and charities.

  • Keyterms: debtreliefcampaign(to drawattention to problemslike for example the needto lift quotasandduties.

  • Lobbying, boycotting….


Economics and happiness
Economics and Happiness

  • Here we are talkingaboutthe relationshipbetweenhappiness and wealth/happiness and economics.

  • Evidence from economists and psychologistshasshownthatourwellbeingdepends on cooperation and the public goodnot on personal enrichment.


Environmental issues
EnvironmentalIssues

  • Here we are talkingaboutGreen Issues.

  • The role of business in protecting/destroying the environment.

  • Doesinternational business community haveresponsibilityor a role to play to sustainthe naturalresourcesitcommerciallyexploits?

  • Keywords: sustainabledevelopmentexploitation,waste, resources, pollution, emissionsrenewableenergy, biodegradablematerials, consumption, recycling

  • «Are wedoing are bit for the environment?» whatsolutionsare there for the plantet? What are the goals? What’s on the agenda?


Reading useful text books

Intelligent Business, Christine Johnson (P. Longman) – intermediate

Market Leader, D.Cotton, D.falvey, S.Kent (P. Longman) – intermediate

New Business Matters - Coursebook, Powell, Martinez, Jillett (Thomson &Heinle) Intermediate/Upper-intermediate

Business GOALS 3 – Workbook, Gareth knight (Cambridge Professional English)

Longman Business English Dictionary

Business Benchmark, Norman Whitby (CUP) Pre-intermediate to intermediate)

Advanced Grammar in use, Hewings, M (CUP)

Email English, Paul Emmerson (Macmillan)

Reading: useful text books


More reading
More reading:

  • English for Economics, Business & Work, Autore: Giulia Corazzza – (Gruppo Editoriale: Simone)

  • Livello del corso d’Inglese B1 + verso B2


Course material

DISPENSA

Available in the copisteriacopinfaxin via Rossi.

Students are asked to have this for attending the lessons.

Other material will be made available during the course itself.

Course Material


Duration: 1 hr. 30 min

Four Sections

I. Reading - 30 min

II. Vocabulary - 20 min

III. Grammar - 20 min

IV. Writing - 20 min

EXAM


Summer:

24 June 2014

16 July 2014

Autumn:

September 2014

September 2014

Winter:

January 2015

February 2015

Exam Dates: check online


Part I: Reading comprehensionbased on articles from the Economist or The Financial Times (similar to thosestudiedduring the course): gap filling, paragraphorder, matching, multiple choice, true/false, open questions.

Part II: Vocabulary: Lexisderiving from topicscovered in the course: gap filling, matching, multiple choice, word collocation, word formation.

Part III: Grammar: multiple choice, sentencetransformation with same/similarmeaning.

Part IV: Writing:letter, email, fax, graph/tabledescription (about 100 words).


Exam example for writing section
ExamExample: for writingsection

Reply to an email: (about 100 words)

Write a reply to an applicationlettermakingsureyou do the following:

  • Thank the candidate for the letter

  • Give the news thatsheisnotshortlisted for the post

  • Explain the reasonwhy

  • Express goodwishes.


Typical starting sentences
Typicalstartingsentences

  • With reference to your letter of 8 June, I ...

  • I am writing to enquire about ...

  • After having seen your advertisement in ... , I would like ...

  • Thank you for your letter of 8 May.

  • Thank you for your letter regarding ...


Typical ending sentences
Typicalendingsentences

If you require any further information, feel free to contact me.

I look forward to your reply.

I look forward to hearing from you.

We look forward to a successful working relationship in the future.

Should you need any further information, please do not hesitate to contact me.

Once again, I apologise for any inconvenience caused.

I would appreciate your immediate attention to this matter.


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