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Safe harbor statement
Safe Harbor Statement

Certain statements contained in this presentation may be deemed to be forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, and TASER International intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements relate to: 1) expected revenue and earnings growth; 2) the Company’s estimations regarding the size of its target markets; 3) the ability of TASER to successfully penetrate the law enforcement market; 4) the growth expectations for existing accounts; 5) the ability of TASER to expand its product sales to the private security, military and consumer self-defense markets; and 6) the Company’s target business model. TASER cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements herein. Such factors include, but are not limited to: 1) market acceptance of the Company’s products; 2) TASER’s ability to establish and expands its direct and indirect distribution channels; 3) TASER’s ability to attract and retain the endorsement of key opinion-leaders in the law enforcement community; 4) the level of product technology and price competition for the Company’s Advanced TASER product; 5) the degree and rate of growth of the markets in which TASER competes and the accompanying demand for its products; and 6) other factors detailed in the Company’s filings with the Securities and Exchange Commission.




Click on image above to start video click once to pause

Ohio State Highway PatrolAll Patrols Carry M26

(Click on image above to start video. Click once to pause.)


TASER vs. OC SprayRCMP Testing


TASER ResultsOrange County Sheriffs, Florida


Reduction of Deputy InjuriesOrange County Sheriffs, Florida


Cost benefit model annual savings
Cost Benefit ModelAnnual Savings

  • Officer Injury reduction: $368 / Officer


Phoenix pd field results all patrols carry m26

Suspect Injuries Dropped

First Top-10 City to Deploy to All Patrol Officers

Phoenix PD Field ResultsAll Patrols Carry M26

72%


Los angeles sheriffs analysis of potential savings
Los Angeles SheriffsAnalysis of Potential Savings

Estimated liability savings:

$2,500,000

M26 averted 3 potential shootings in first year alone.


Cost benefit model annual savings1
Cost Benefit ModelAnnual Savings

  • Officer Injury Reduction: $368 / Officer

  • Liability Reduction: $294 / Officer

  • Suspect Injury reduction ???

  • Initial Cost: $741 / Officer

  • Net Year 1 Cost: $ 76 / Officer

  • Months to Break Even: 13.7


5 year lease option el paso 1091 officers example
5 Year Lease OptionEl Paso (1091 Officers) Example

  • Taser Initial Cost: $ 808,059

  • Annual Cartridge Purch (4x): $ 99,117

  • Total 5 year cost: $1,204,527

  • Monthly Lease Cost: $ 22,789

  • Annual Lease Cost: $ 273,468

  • Annual Est. Savings: $ 724,882

  • Net Annual Savings: $ 451,414


Us potential market tam
US Potential Market (TAM)

*Based on U.S. Handgun ownership: 30-35 million households.

**non-gun owning households


Police market penetration

Group

% of Total

Police TASER M-26

40,000

100%

U.S. Police

1,100,000

3.6%

Global Police

12,000,000

0.3%

Police Market Penetration


Truly Incapacitating

Specially Modified MX Animal TASER

(Click in area above to start video)


Pricing margins
Pricing & Margins

Distributor End User

ITEM Price Price Margin

CARTRIDGES: $12-15 $15-18 50-60%

ADVANCED

TASERS: $300 $400 72-78%


Financial performance in thousands
Financial Performance(in thousands)

1999200020012002

Revenue: $2,366 3,499 6,800 9,843

Earnings

Per Share: $(0.52) (0.19) 0.22 0.07

2.8 Million Shares Outstanding

* Company Projections


Financial performance in thousands1
Financial Performance(in thousands)

20012002

Revenue: $ 6,853 $ 9,843 up 44%

Gross Margins: 57% 56%

Net Income: $ 515 $ 209

Basic Earnings

Per Share: $ 0.22 $ 0.07

2.8 Million Shares Outstanding Post Offering



Target business model

Goal

2001

2002

Revenue

100%

100%

100%

Gross Margin

64%

57%

56%

R&D

5%

0.1%

1.4%

SG&A

39%

46%

51%

Op. Profit

20%

11.3%

3.6%

Inv. Turns

8

14.4

8.3

DSO (days)

29

37.6

39.4

Effective Tax Rate

40%

17%

45%

Target Business Model

* One time tax benefit


Stock data
Stock Data

IPO Date: May 8, 2001

Price on 3/03/03: $4.00

Trading Range: $3.30-$21.01

(since unit split)

Market Capitalization: $11.2 million

Shares Outstanding: 2.8 million

Float: 1.8 million

EPS (mrq): $0.02 basic

EPS (2002): $0.07 basic


Nasdaq: TASR,TASRW

[email protected] (Chairman)

Kathy Hanrahan (CFO)


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