What ohioans think about food agriculture and environmental issues
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What Ohioans Think About Food, Agriculture, and Environmental Issues. Presentation by Jeff S. Sharp and Mark Tucker Communications and Technology College of FAES Columbus and Wooster April 29, 2003. Jeff S. Sharp 311 Ag. Admin. Bldg. 2120 Fyffe Road Columbus, OH 43210

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What Ohioans Think About Food, Agriculture, and Environmental Issues

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What ohioans think about food agriculture and environmental issues

What Ohioans Think About Food, Agriculture, and Environmental Issues

Presentation by Jeff S. Sharp and Mark Tucker

Communications and Technology

College of FAES

Columbus and Wooster

April 29, 2003


Contact information

Jeff S. Sharp

311 Ag. Admin. Bldg.

2120 Fyffe Road

Columbus, OH 43210

E-mail: [email protected]

Phone: 614-292-9410

Mark Tucker

203 Ag. Admin. Bldg.

2120 Fyffe Road

Columbus, OH 43210

E-mail: [email protected]

Phone:614-292-4624

Contact Information


Project background

Project Background

  • Funded by OSU Extension, OARDC and the College of FAES

  • Leadership from Rural Sociology Program, Department of Human and Community Resource Development


Project team

Project Team

  • Department of HCRD/Rural Sociology Program

    • Jeff Sharp, Molly Bean Smith, Bill Flinn, Mark Tucker, Sherrie Whaley

  • OSU Extension

    • Greg Davis, Jerry Thomas, Denny Hall


Methodology

Methodology

  • A stratified sample of 7,976 Ohioans was selected

    • Stratified by 5 extension districts and metro core county status

  • Dillman’s TDM utilized with 5 contacts

  • Response rate = 56.4% (4,014 respondents)


Sample vs state population 2000 census

Sample vs. State Population (2000 Census)

  • Close match: gender, age (over 24), households w/ kids, employment status and household incomes

  • Limitations

    • sample had lower proportion of renters, lower # of 18-24 year olds, and lower proportion of African Americans than expected compared to state population statistics


Outline of presentation

Outline of Presentation

  • Ohioans links to agriculture

  • Views of Agriculture & the Environment

  • Views of large scale livestock and poultry

  • Food topics (safety, local foods, organics, biotechnology)

  • Discussion


General rural related findings

General Rural Related Findings


Parents ever owned or operated a farm

Parents ever owned or operated a farm


Grandparents ever owned or operated a farm

Grandparents ever owned or operated a farm


Number of farmers known

Number of farmers known


Farmers and the environment

Farmers and the Environment


Overall farming positively contributes to the quality of life in ohio

Overall, farming positively contributes to the quality of life in Ohio

  • 1% Strongly Disagreed or Disagreed

  • 7% Undecided

  • 92% Agreed or Strongly Agreed


Ohio s economy will suffer if it continues to lose farmers

Ohio’s economy will suffer if it continues to lose farmers

  • 5% Strongly Disagreed or Disagreed

  • 15% Undecided

  • 80% Agreed or Strongly Agreed


Q ohio s most productive farmland should be preserved for agriculture

Q. Ohio’s most productive farmland should be preserved for agriculture.

  • 2% Strongly Disagreed or Disagreed

  • 6% Undecided

  • 92% Agreed or Strongly Agreed


Q i trust ohio farmers to protect the environment

Q. I trust Ohio farmers to protect the environment.

  • 12% Strongly Disagreed or Disagreed

  • 29% Undecided

  • 59% Agreed or Strongly Agreed


Q ohio farmers are generally sensitive to the concerns of nonfarm neighbors

Q. Ohio farmers are generally sensitive to the concerns of nonfarm neighbors.

  • 11% Strongly Disagreed or Disagreed

  • 45% Undecided

  • 44% Agreed or Strongly Agreed


Q environmental protection laws regulating farming practices are too strict

Q. Environmental protection laws regulating farming practices are too strict.

  • 19% Strongly Disagreed or Disagreed

  • 59% Undecided

  • 22% Agreed or Strongly Agreed


Perceived risks to environmental quality 1 none 7 serious

Perceived Risks to Environmental Quality (1=none; 7=Serious)


Large scale livestock and poultry

Large-scale livestock and poultry


Familiarity with issues

Familiarity with Issues

  • Respondents were asked: Are you familiar with the issues associated with large-scale poultry and livestock facilities?

    • 33 percent of respondents indicated “yes”

    • 67 percent indicated “no”


Familiarity by region of the state

Familiarity by region of the state


Concern about livestock

Concern about livestock

  • Respondents were asked: How concerned are you about the development of large-scale poultry and livestock production facilities in Ohio?

    • 21 percent very concerned

    • 51 percent somewhat concerned

    • 28 percent not at all concerned


Concern among those familiar with the issues

Concern among those familiar with the issues

  • Concern was higher among those indicating they were familiar with the issues

    • 34 percent very concerned

    • 51 percent somewhat concerned

    • 15 percent not at all concerned


Level of concern by region among those familiar with the issues

Level of Concern by region (among those familiar with the issues)


Attitudes about livestock among those familiar w the issue

Attitudes about livestock among those familiar w/ the issue


What ohioans think about food agriculture and environmental issues

Q. Large-scale poultry and livestock production facilities in rural areas are a threat to rural quality of life.

  • 22% Strongly Disagreed or Disagreed

  • 19% Undecided

  • 59% Agreed or Strongly Agreed


Q there needs to be increased regulation of livestock production in ohio to protect the environment

Q. There needs to be increased regulation of livestock production in Ohio to protect the environment.

  • 17% Strongly Disagreed or Disagreed

  • 26% Undecided

  • 57% Agreed or Strongly Agreed


What ohioans think about food agriculture and environmental issues

Q. Large-scale poultry and livestock facilities pose a serious threat to water and stream quality in Ohio

  • 11% Strongly Disagreed or Disagreed

  • 18% Undecided

  • 71% Agreed or Strongly Agreed


Q large scale livestock facilities positively contribute to the economy of ohio

Q. Large-scale livestock facilities positively contribute to the economy of Ohio.

  • 13% Strongly Disagreed or Disagreed

  • 27% Undecided

  • 60% Agreed or Strongly Agreed


Q animal agriculture raises serious ethical questions about the treatment of animals

Q. Animal agriculture raises serious ethical questions about the treatment of animals

  • 37% Strongly Disagreed or Disagreed

  • 29% Undecided

  • 34% Agreed or Strongly Agreed


Ohioans and food

Ohioans and Food


Q food is not as safe as it was 10 years ago

Q. Food is not as safe as it was 10 years ago.

  • 35% Disagreed or Strongly Disagreed

  • 26% Undecided

  • 39% Agreed or Strongly Agreed


Perceived risks to food safety scaling 1 no risk 7 serious risk

Perceived risks to food safety (scaling 1=no risk; 7=serious risk)


Q organic foods are safer than conventionally produced foods

Q. Organic foods are safer than conventionally produced foods?

  • 22% Disagreed or Strongly Disagreed

  • 41% Undecided

  • 37% Agreed or Strongly Agreed


Q biotechnology is having a negative impact on the safety of our food supply

Q. Biotechnology is having a negative impact on the safety of our food supply

  • 20% Disagreed or Strongly Disagreed

  • 59% Undecided

  • 21% Agreed or Strongly Agreed


Q when given a choice prefer to buy foods produced locally

Q. When given a choice, prefer to buy foods produced locally.

  • 7% Disagreed or Strongly Disagreed

  • 13% Undecided

  • 80% Agreed or Strongly Agreed


Considerations in communication research

Considerations in communication research

  • “Media use” is not measured in a consistent manner – difficult to define and operationalize

  • Communication sources and channels often measured haphazardly

  • We need your input!


Trust in sources of environmental and food safety information scaling 1 no trust 5 high trust

Trust in Sources of Environmental and Food Safety Information(Scaling: 1 = no trust; 5 = High trust)


Perceived helpfulness of media

Perceived helpfulness of media

Not Level of helpfulness Very

(1 = not helpful; 5 = very helpful)

Newspapers (3.3)

Television news (3.2)

Magazines (2.8)

Radio (2.8)

World wide web (2.6)

Television talk shows (2.3)


Wrap up

Wrap-up


Future plans

Future plans

  • Additional analysis and associated Extension and research manuscripts to be generated through mid-2003

  • Willingness to do customized analysis for interested parties

  • Explore possibility of repeating study in 2004 examining these and other emerging FAE issues


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