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Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers PowerPoint PPT Presentation


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Turning Your Relationships Into Revenue, Part I. Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers. Current Market Conditions. Slow down in new auto sales Pre-owned auction prices are going up Gas prices are on the rise Supply concerns

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Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers

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Undiscovered revenue realized unleashing the profit found in your equity customers

Turning Your Relationships Into Revenue, Part I

Undiscovered Revenue … Realized

Unleashing the Profit

Found in Your Equity Customers


Undiscovered revenue realized unleashing the profit found in your equity customers

Current Market Conditions

Slow down in new auto sales

Pre-owned auction prices are going up

Gas prices are on the rise

Supply concerns

Shift from prospect marketing to database management (expense control)

History repeats itself


Undiscovered revenue realized unleashing the profit found in your equity customers

Agenda

Sell more cars to current customers

Create used vehicle supply

Inventory management

Loyalty conditioning – Managed Services


Undiscovered revenue realized unleashing the profit found in your equity customers

Ask any of your managers to …

  • Determine the current value for each vehicle

  • Calculate a payoff

  • Identify a specific term and rate based on buyer history

  • Factor in all current rebates and incentives

  • Match with “actual” inventory

  • Identify Opportunities


Undiscovered revenue realized unleashing the profit found in your equity customers

Sell more to current customers – ad hoc

Quickly and easily set all criteria for your new equity campaign

View data mining results prior to loading target customers into campaign


Undiscovered revenue realized unleashing the profit found in your equity customers

Sell more to current customers

Appended up-to-date customer information -

Including 48 month NCOA and Phone Numbers

Analyze structure of previous deal

Real time calculations of the Customer’s

Estimated Equity Position


Undiscovered revenue realized unleashing the profit found in your equity customers

Sell more to current customers

Compare estimated payments for recommended vehicles in your inventory


Undiscovered revenue realized unleashing the profit found in your equity customers

Sell more to current customers

Review details about payment calculations!


Undiscovered revenue realized unleashing the profit found in your equity customers

Sell more to current customers

Identify customers who didn’t buy from your dealership (conquest) and present them with welcome info

Identify customers who can upgrade their vehicle that are coming in for an appointment or are in service NOW!


Undiscovered revenue realized unleashing the profit found in your equity customers

Create a pre-owned vehicle supply

We have the ability to capture late model year, quality vehicles to build PO inventory


Undiscovered revenue realized unleashing the profit found in your equity customers

Inventory management

Move Aged Inventory!

Click on a vehicle to see customers who can reduce their payment by upgrading to your aged units.


Undiscovered revenue realized unleashing the profit found in your equity customers

Inventory management

View a list of customers specifically matched to this vehicle with lower payments.


Undiscovered revenue realized unleashing the profit found in your equity customers

Loyalty conditioning through Managed Services

  • Managed Marketing Services assist your efforts

  • Live Voice

  • Dynamic email

  • First-class mail


Undiscovered revenue realized unleashing the profit found in your equity customers

Wrap-up

Sell more cars to current customers

Create used vehicle supply

Inventory management

Loyalty conditioning

Undiscovered Revenue … Now Realized!


Undiscovered revenue realized unleashing the profit found in your equity customers

Turning Your Relationships Into Revenue, Part I

Undiscovered Revenue … Realized

THANK YOU


Undiscovered revenue realized unleashing the profit found in your equity customers

The PROOF is in the numbers

East Coast Honda

“Thank you for helping me be the

#1 dealer in the state.”

71new sales attributed to DealActivator in 60 days

20 trades acquired & sold from equity deals in 60 days

190 : Avg. /Mo. Sold Units


Undiscovered revenue realized unleashing the profit found in your equity customers

The PROOF is in the numbers

Honda Mall of Georgia

20new sales attributed to DealActivator in 30 days

10 trades acquired & sold from equity deals in 30 days

275 : Avg. /Mo. Sold Units


Undiscovered revenue realized unleashing the profit found in your equity customers

The PROOF is in the numbers

Rick Case Honda

“We achieved a 600 vehicle lift in six months.”

154 new sales attributed to DealActivator in 45 days

48 trades acquired & sold from equity deals in 45 days

451 : Avg. /Mo. Sold Units


Undiscovered revenue realized unleashing the profit found in your equity customers

The PROOF is in the numbers

Honda of Mentor

26new sales attributed to DealActivator in 45 days

12 trades acquired & sold from equity deals in 45 days

261 : Avg. /Mo. Sold Units


Undiscovered revenue realized unleashing the profit found in your equity customers

The PROOF is in the numbers

Rick Roush

“Best investment I’ve ever made!”

9new sales attributed to DealActivator in first 20 days

2 trades acquired & sold from equity deals in first 20 days

140 : Avg. /Mo. Sold Units


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